{"id":2614,"date":"2011-10-05T09:00:00","date_gmt":"2011-10-05T07:00:00","guid":{"rendered":"https:\/\/fpisani.wpengine.com\/yumbling-part-1-a-mexican-startup\/"},"modified":"2011-10-05T09:00:00","modified_gmt":"2011-10-05T07:00:00","slug":"yumbling-part-1-a-mexican-startup","status":"publish","type":"post","link":"https:\/\/www.francispisani.net\/en\/yumbling-part-1-a-mexican-startup\/","title":{"rendered":"Yumbling part 1: A Mexican Startup &#8211; Francis Pisani"},"content":{"rendered":"<div class=\"ob-sections\">\n<div class=\"ob-section ob-section-html\">\n<p><a href=\"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2011\/10\/05\/ob_81321f_yumbling.jpg\"><br \/><img loading=\"lazy\" decoding=\"async\" align=\"left\" alt=\"Yumbling Yumbling part 1: A Mexican Startup\" height=\"263\" src=\"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2011\/10\/05\/ob_81321f_yumbling.jpg?resize=304%2C263\" title=\"Yumbling\" width=\"304\"><\/a>Mexico, DF \u2014 With his light eyes and strawberry blonde hair, Ricardo Suarez does not fit the stereotypical image of someone from Mexico. Same for what he does. On September 12th, he launched an application that aims to become \u201cMexico\u2019s entertainment reference,\u201d as he explained to me at The Green Corner, a restaurant caf\u00e9 in the La Condesa neighborhood.<\/p>\n<p><a href=\"http:\/\/yumbling.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yumbling<\/a>\u00a0looks at first like a mashup of\u00a0<a href=\"http:\/\/yelp.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yelp\u2019s<\/a>\u00a0online user restaurant reviews and\u00a0<a href=\"http:\/\/foursquare.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">FourSquare<\/a>, allowing mobile owners to use GPS to check-in to places and find friends, with a gaming layer to encourage them to do so as often as possible.<\/p>\n<p><strong>A mashup is already a creation, but Suarez is not satisfied stopping there<\/strong>. He has added databases of movie and theater schedules, as well as a list of bars, restaurants, and other leisure venues, which is kept as up-to-date as possible.<\/p>\n<p>He most notably added what he calls a \u201csocial DNA\u201d algorithm, which personalizes the experience. So when when users sign up, they are invited to define themselves as being more arts-inclined, family-oriented or fun-loving. This allows Yumbling to make fairly precise recommendations.<\/p>\n<p>I was especially intrigued by the fact that the app recommends different restaurants based on if I\u2019m going out on Friday night or Sunday morning, or whether I want to hang out with friends or have a family meal.<\/p>\n<p>Suarez also says that he has developed a geolocalization layer that lets the app recommend places based on their distance from where I am. 1km, 5km, 10km \u2014 Mexico is a really big city. In the future this will allow advertisers to send offers to people who in proximity to their physical locations. Suarez promises that this is \u201cas an opt-in feature,\u201d meaning that it will only be activated for those users who agree to receive the messages.<\/p>\n<p>In a country like Mexico where you really have to search for innovative businesses \u2013 something I\u2019ll return to in my next posts \u2013 Yumbling seemed interesting to me because, unlike many others, it is not a simple copy of something that already exists somewhere else. It is inspired by other apps, but it combines them while adding its own layers.<\/p>\n<p>The most curious thing, according to Ricardo Suarez, is this: the more you innovate, the harder finding money seems to become.<\/p>\n<p>To be continued\u2026\u00a0<\/p>\n<p>\u00a0<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mexico, DF \u2014 With his light eyes and strawberry blonde hair, Ricardo Suarez does not fit the stereotypical image of someone from Mexico. Same for what he does. On September 12th, he launched an application that aims to become \u201cMexico\u2019s entertainment reference,\u201d as he explained to me at The Green Corner, a restaurant caf\u00e9 in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"newspack_featured_image_position":"","newspack_post_subtitle":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[344,654,652,651],"tags":[],"class_list":["post-2614","post","type-post","status-publish","format-standard","hentry","category-english","category-mobile-3","category-technos-3","category-winch5-3","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yumbling part 1: A Mexican Startup - Francis Pisani<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.francispisani.net\/en\/yumbling-part-1-a-mexican-startup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yumbling part 1: A Mexican Startup - Francis Pisani\" \/>\n<meta property=\"og:description\" content=\"Mexico, DF \u2014 With his light eyes and strawberry blonde hair, Ricardo Suarez does not fit the stereotypical image of someone from Mexico. 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Piqu\u00e9 par la curiosit\u00e9 et l\u2019envie de comprendre ce que je sentais important, je suis all\u00e9 m\u2019installer dans la r\u00e9gion de San Francisco (janvier 1996) o\u00f9 j\u2019ai pass\u00e9 quinze ans \u00e0 enqu\u00eater sur ce qui s\u2019y faisait : l\u2019\u00e9mergence, le boom, le bust et la reprise. Un cycle complet \u00e0 la suite de quoi j\u2019ai trouv\u00e9 que m\u00eame \u00e0 Silicon Valley on peut se r\u00e9p\u00e9ter. En fait j\u2019ai la bougeotte. De retour en Europe (2010), j\u2019ai lanc\u00e9 un tour du monde de l\u2019innovation, le projet Winch 5 -- 45 villes, 32 pays entre septembre 2011 et octobre 2012 - enti\u00e8rement consacr\u00e9 \u00e0 l'\u00e9tude des conditions \u00e9conomiques, financi\u00e8res, culturelles et sociales du d\u00e9veloppement de l'innovation. J\u2019en a rapport\u00e9 des enseignements sur les meilleures fa\u00e7ons de la rendre possible, de l'encourager, de pr\u00e9parer individus, entreprises et nations \u00e0 participer ainsi \u00e0 la construction de leur propre futur. Une aventure fascinante qui m\u2019a permis de rencontrer des gens audacieux, dot\u00e9s d\u2019une grande intelligence ou d\u2019un grand c\u0153ur. Parfois les deux ensembles. Je donne r\u00e9guli\u00e8rement conf\u00e9rences et s\u00e9minaires sur ce sujet dans certaines entreprises fran\u00e7aises de poids : Bouygues Telecom, CapGemini, L'Or\u00e9al, SFR, SNCF, entre autres ainsi que dans des forums moins prestigieux mais dans lesquels l\u2019assistance est passionn\u00e9e Convaincu que l\u2019am\u00e9lioration de nos villes et de la d\u00e9mocratie locale est un enjeu technologique et social majeur, je viens de me lancer dans une nouvelle s\u00e9rie d\u2019enqu\u00eates \u2013 un tour du monde en plusieurs \u00e9tapes nomm\u00e9 Participolis - sur les villes intelligentes ou qui s\u2019efforcent de l\u2019\u00eatre : 20 villes entre janvier 2014 et avril 2015. Je le con\u00e7ois comme une tension constante entre deux p\u00f4les d\u2019un m\u00eame probl\u00e8me : CitySmarting ou l\u2019effort pour rendre les villes plus intelligentes gr\u00e2ce, notamment aux technologies de l\u2019information et Participolis, le fait qu\u2019un meilleur futur pour nos villes ne peut \u00e9merger que de notre participation \u00e0 leur conception et \u00e0 leur gestion. Mes articles et chroniques ont \u00e9t\u00e9 publi\u00e9s par plus de 100 m\u00e9dias sur quatre continents dont Le Monde, El Pa\u00eds (Madrid), Reforma (Mexico), The Next Web (Amsterdam) et Folha de S\u00e3o Paulo (Br\u00e9sil). J'enseigne aussi \u00e0 la Paris School of International Affairs de l'Institut d'\u00c9tudes Politiques de Paris et \u00e0 la WebSchoolFactory. J\u2019ai donn\u00e9 des cours \u00e0 l'Universit\u00e9 de Berkeley et \u00e0 l'Universit\u00e9 de Stanford. Je participe en temps qu\u2019expert au r\u00e9seau Netexplo. J\u2019ai publi\u00e9 plusieurs livres dont Comment le web change le monde, l'alchimie des multitudes (Pearson) avec Dominique Piotet (2008 et 2011). Quand je ne suis pas en vadrouille autour du monde, je vis entre Paris, Barcelone et Mexico. Mais toujours je suis int\u00e9ress\u00e9 par vos commentaires, critiques et suggestions. Francispisani \u00e0 gmailvousconnaissezlasuite Google http:\\\/\\\/tinyurl.com\\\/francispisani Twitter: @francispisani A tout de suite\u2026\",\"sameAs\":[\"https:\\\/\\\/www.francispisani.net\\\/\",\"https:\\\/\\\/www.facebook.com\\\/francis.pisani\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/francispisani\",\"https:\\\/\\\/x.com\\\/francispisani\",\"https:\\\/\\\/fr.wikipedia.org\\\/wiki\\\/Francis_Pisani\"],\"url\":\"https:\\\/\\\/www.francispisani.net\\\/en\\\/author\\\/francis-pisani\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Yumbling part 1: A Mexican Startup - Francis Pisani","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.francispisani.net\/en\/yumbling-part-1-a-mexican-startup\/","og_locale":"en_US","og_type":"article","og_title":"Yumbling part 1: A Mexican Startup - Francis Pisani","og_description":"Mexico, DF \u2014 With his light eyes and strawberry blonde hair, Ricardo Suarez does not fit the stereotypical image of someone from Mexico. 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Piqu\u00e9 par la curiosit\u00e9 et l\u2019envie de comprendre ce que je sentais important, je suis all\u00e9 m\u2019installer dans la r\u00e9gion de San Francisco (janvier 1996) o\u00f9 j\u2019ai pass\u00e9 quinze ans \u00e0 enqu\u00eater sur ce qui s\u2019y faisait : l\u2019\u00e9mergence, le boom, le bust et la reprise. Un cycle complet \u00e0 la suite de quoi j\u2019ai trouv\u00e9 que m\u00eame \u00e0 Silicon Valley on peut se r\u00e9p\u00e9ter. En fait j\u2019ai la bougeotte. De retour en Europe (2010), j\u2019ai lanc\u00e9 un tour du monde de l\u2019innovation, le projet Winch 5 -- 45 villes, 32 pays entre septembre 2011 et octobre 2012 - enti\u00e8rement consacr\u00e9 \u00e0 l'\u00e9tude des conditions \u00e9conomiques, financi\u00e8res, culturelles et sociales du d\u00e9veloppement de l'innovation. J\u2019en a rapport\u00e9 des enseignements sur les meilleures fa\u00e7ons de la rendre possible, de l'encourager, de pr\u00e9parer individus, entreprises et nations \u00e0 participer ainsi \u00e0 la construction de leur propre futur. Une aventure fascinante qui m\u2019a permis de rencontrer des gens audacieux, dot\u00e9s d\u2019une grande intelligence ou d\u2019un grand c\u0153ur. Parfois les deux ensembles. Je donne r\u00e9guli\u00e8rement conf\u00e9rences et s\u00e9minaires sur ce sujet dans certaines entreprises fran\u00e7aises de poids : Bouygues Telecom, CapGemini, L'Or\u00e9al, SFR, SNCF, entre autres ainsi que dans des forums moins prestigieux mais dans lesquels l\u2019assistance est passionn\u00e9e Convaincu que l\u2019am\u00e9lioration de nos villes et de la d\u00e9mocratie locale est un enjeu technologique et social majeur, je viens de me lancer dans une nouvelle s\u00e9rie d\u2019enqu\u00eates \u2013 un tour du monde en plusieurs \u00e9tapes nomm\u00e9 Participolis - sur les villes intelligentes ou qui s\u2019efforcent de l\u2019\u00eatre : 20 villes entre janvier 2014 et avril 2015. Je le con\u00e7ois comme une tension constante entre deux p\u00f4les d\u2019un m\u00eame probl\u00e8me : CitySmarting ou l\u2019effort pour rendre les villes plus intelligentes gr\u00e2ce, notamment aux technologies de l\u2019information et Participolis, le fait qu\u2019un meilleur futur pour nos villes ne peut \u00e9merger que de notre participation \u00e0 leur conception et \u00e0 leur gestion. Mes articles et chroniques ont \u00e9t\u00e9 publi\u00e9s par plus de 100 m\u00e9dias sur quatre continents dont Le Monde, El Pa\u00eds (Madrid), Reforma (Mexico), The Next Web (Amsterdam) et Folha de S\u00e3o Paulo (Br\u00e9sil). J'enseigne aussi \u00e0 la Paris School of International Affairs de l'Institut d'\u00c9tudes Politiques de Paris et \u00e0 la WebSchoolFactory. J\u2019ai donn\u00e9 des cours \u00e0 l'Universit\u00e9 de Berkeley et \u00e0 l'Universit\u00e9 de Stanford. Je participe en temps qu\u2019expert au r\u00e9seau Netexplo. J\u2019ai publi\u00e9 plusieurs livres dont Comment le web change le monde, l'alchimie des multitudes (Pearson) avec Dominique Piotet (2008 et 2011). Quand je ne suis pas en vadrouille autour du monde, je vis entre Paris, Barcelone et Mexico. Mais toujours je suis int\u00e9ress\u00e9 par vos commentaires, critiques et suggestions. Francispisani \u00e0 gmailvousconnaissezlasuite Google http:\/\/tinyurl.com\/francispisani Twitter: @francispisani A tout de suite\u2026","sameAs":["https:\/\/www.francispisani.net\/","https:\/\/www.facebook.com\/francis.pisani","https:\/\/www.linkedin.com\/in\/francispisani","https:\/\/x.com\/francispisani","https:\/\/fr.wikipedia.org\/wiki\/Francis_Pisani"],"url":"https:\/\/www.francispisani.net\/en\/author\/francis-pisani\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":2616,"url":"https:\/\/www.francispisani.net\/en\/yumbling-part-1-a-mexican-startup-2\/","url_meta":{"origin":2614,"position":0},"title":"Yumbling part 1: A Mexican Startup &#8211; Francis Pisani","author":"Francis Pisani","date":"5 October 2011","format":false,"excerpt":"Mexico, DF \u2014 With his light eyes and strawberry blonde hair, Ricardo Suarez does not fit the stereotypical image of someone from Mexico. Same for what he does. 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He found enough to pay developers for a year and to launch his first applications for the web, iPhone, Nokia and\u2026","rel":"","context":"In &quot;english&quot;","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2680,"url":"https:\/\/www.francispisani.net\/en\/yumbling-part-2-when-capital-fears-risk\/","url_meta":{"origin":2614,"position":2},"title":"Yumbling part 2: When Capital Fears Risk &#8211; Francis Pisani","author":"Francis Pisani","date":"6 October 2011","format":false,"excerpt":"Mexico DF \u2013 Ricard Suarez found the money he needed for launching\u00a0Yumbling, his site that aggregates all possible\u00a0information on entertainment in Mexico City, while incorporating social-media and gaming layers. He found enough to pay developers for a year and to launch his first applications for the web, iPhone, Nokia and\u2026","rel":"","context":"In &quot;english&quot;","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2961,"url":"https:\/\/www.francispisani.net\/en\/in-yogurtistan-a-currency-valuable-online-and-off\/","url_meta":{"origin":2614,"position":3},"title":"In Yogurtistan, a currency valuable online and off &#8211; Francis Pisani","author":"Francis Pisani","date":"19 March 2012","format":false,"excerpt":"Cemil Turun is, without a doubt, one of the most ambitious people I\u2019ve ever interviewed. He wants to create a currency that works in both the online and offline worlds. Facing my obvious journalist\u2019s skepticism, he hurries to add that his company, Yogurt Technologies (yogurt.com.tr) is one of the first\u2026","rel":"","context":"In &quot;english&quot;","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2956,"url":"https:\/\/www.francispisani.net\/en\/in-yogurtistan-creating-a-currency-thats-valuable-online-and-off\/","url_meta":{"origin":2614,"position":4},"title":"In Yogurtistan, creating a currency that\u2019s valuable online and off &#8211; Francis Pisani","author":"Francis Pisani","date":"17 March 2012","format":false,"excerpt":"Cemil Turun is, without a doubt, one of the most ambitious entrepreneurs I\u2019ve interviewed so far. He wants to create a currency that works in both the online and offline worlds. Facing my obvious journalistic skepticism, he hurries to add that his company,\u00a0Yogurt Technologies, is one of the first six\u2026","rel":"","context":"In &quot;english&quot;","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"meydan1 520x390 In Yogurtistan, creating a currency thats valuable online and off","src":"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2012\/03\/17\/ob_41a9a2_meydan1-520x390.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2692,"url":"https:\/\/www.francispisani.net\/en\/how-do-you-ask-the-innovation-question\/","url_meta":{"origin":2614,"position":5},"title":"How do you ask the innovation question? &#8211; Francis Pisani","author":"Francis Pisani","date":"10 October 2011","format":false,"excerpt":"Casablanca\u00a0\u2014 Lean, sporting a light beard, Adnane Charafeddine has the intense look of someone with a vision. And yet, when he shows me his method of innovating, I\u2019m surprised \u2013 his art is copying. That\u2019s how he created\u00a0QuelleVoiture.ma\u00a0(What a Car), a social site bringing together car buyers and sellers. Buyers\u2026","rel":"","context":"In &quot;english&quot;","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"quelle voiture How do you ask the innovation question?","src":"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2011\/10\/10\/ob_b90e63_quelle-voiture.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2011\/10\/10\/ob_b90e63_quelle-voiture.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2011\/10\/10\/ob_b90e63_quelle-voiture.png?resize=525%2C300 1.5x"},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/posts\/2614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/comments?post=2614"}],"version-history":[{"count":0,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/posts\/2614\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/media?parent=2614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/categories?post=2614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/tags?post=2614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}