{"id":2696,"date":"2011-10-13T09:00:00","date_gmt":"2011-10-13T07:00:00","guid":{"rendered":"https:\/\/fpisani.wpengine.com\/campaigning-against-car-horns-in-casablanca\/"},"modified":"2011-10-13T09:00:00","modified_gmt":"2011-10-13T07:00:00","slug":"campaigning-against-car-horns-in-casablanca","status":"publish","type":"post","link":"https:\/\/www.francispisani.net\/en\/campaigning-against-car-horns-in-casablanca\/","title":{"rendered":"Campaigning against car horns in Casablanca – Francis Pisani"},"content":{"rendered":"
\n
\n

Selma Benjelloun is slim, shy, discreet and determined. She needs to be in order to enter into a fight with this city\u2019s deafening car horns (klaxons in French)\u2013 perhaps the wost that I\u2019ve ever heard, and not only in terms of noise. Almost as soon as you land, your ears are assaulted with urgent honking.<\/p>\n

But how do you convince people to stop?<\/strong><\/p>\n

To do this, Benjelloun is counting on the help of her brother, who owns a printing shop, as well as on social media. It\u2019s a true challenge.
\u201cWe launched the initiative at the end of January, 2011, right in the middle of Arab Spring,\u201d she explains. \u201cWe felt sort of ridiculous attacking noise pollution while the revolutions were taking down entire regimes. But we\u2019re still fighting.\u201d<\/p>\n

She uses Facebook and Twitter, among other services, to \u201cuse commando tactics to come face-to-face with drivers.\u201d Her group meets at traffic circles at rush hour to distribute stickers and engage in conversation.\u201d<\/p>\n

It\u2019s a question of raising awareness into civil action: \u201chonking is an act that only we control. It\u2019s not the government creating the pollution. Stopping it is up to us.\u201d<\/p>\n

The movement quickly received a lot of support from the media<\/strong>. But Benjelloun wonders if newspapers and radio and television stations cover it to avoid talking about politics. \u201cIt\u2019s a way of showing an example of non-frontal combat against the system. It\u2019s soft news, but there are things outside of confrontation that also work.\u201d<\/p>\n

Casablaklaxoon.com<\/a>\u00a0(French), the site where she organizes her campaign, means \u201cCasa without klaxons.\u201d If I lived in this city, I would do everything I could to help her to succeed, but the stickers are still rarely seen and a taxi driver told me, \u201cyou can\u2019t drive here without a horn.\u201d<\/p>\n

Benjelloun has heard even worse than this, someone else telling her, \u201cI\u2019d rather lose my brakes than my horn.\u201d<\/p>\n

Is silencing car horns harder than overthrowing a dictatorship?<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Selma Benjelloun is slim, shy, discreet and determined. She needs to be in order to enter into a fight with this city\u2019s deafening car horns (klaxons in French)\u2013 perhaps the wost that I\u2019ve ever heard, and not only in terms of noise. Almost as soon as you land, your ears are assaulted with urgent honking. […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"newspack_featured_image_position":"","newspack_post_subtitle":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[344,652,651],"tags":[],"class_list":["post-2696","post","type-post","status-publish","format-standard","hentry","category-english","category-technos-3","category-winch5-3","entry"],"yoast_head":"\nCampaigning against car horns in Casablanca - Francis Pisani<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.francispisani.net\/en\/campaigning-against-car-horns-in-casablanca\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campaigning against car horns in Casablanca - Francis Pisani\" \/>\n<meta property=\"og:description\" content=\"Selma Benjelloun is slim, shy, discreet and determined. She needs to be in order to enter into a fight with this city\u2019s deafening car horns (klaxons in French)\u2013 perhaps the wost that I\u2019ve ever heard, and not only in terms of noise. Almost as soon as you land, your ears are assaulted with urgent honking. 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Je le con\u00e7ois comme une tension constante entre deux p\u00f4les d\u2019un m\u00eame probl\u00e8me : CitySmarting ou l\u2019effort pour rendre les villes plus intelligentes gr\u00e2ce, notamment aux technologies de l\u2019information et Participolis, le fait qu\u2019un meilleur futur pour nos villes ne peut \u00e9merger que de notre participation \u00e0 leur conception et \u00e0 leur gestion. Mes articles et chroniques ont \u00e9t\u00e9 publi\u00e9s par plus de 100 m\u00e9dias sur quatre continents dont Le Monde, El Pa\u00eds (Madrid), Reforma (Mexico), The Next Web (Amsterdam) et Folha de S\u00e3o Paulo (Br\u00e9sil). J'enseigne aussi \u00e0 la Paris School of International Affairs de l'Institut d'\u00c9tudes Politiques de Paris et \u00e0 la WebSchoolFactory. J\u2019ai donn\u00e9 des cours \u00e0 l'Universit\u00e9 de Berkeley et \u00e0 l'Universit\u00e9 de Stanford. Je participe en temps qu\u2019expert au r\u00e9seau Netexplo. 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Francispisani \u00e0 gmailvousconnaissezlasuite Google http:\/\/tinyurl.com\/francispisani Twitter: @francispisani A tout de suite\u2026","sameAs":["https:\/\/www.francispisani.net\/","https:\/\/www.facebook.com\/francis.pisani","https:\/\/www.linkedin.com\/in\/francispisani","https:\/\/x.com\/francispisani","https:\/\/fr.wikipedia.org\/wiki\/Francis_Pisani"],"url":"https:\/\/www.francispisani.net\/en\/author\/francis-pisani\/"}]}},"jetpack_publicize_connections":[],"jetpack-related-posts":[{"id":2857,"url":"https:\/\/www.francispisani.net\/en\/journal-winch5-turns-one\/","url_meta":{"origin":2696,"position":0},"title":"Journal \u2013 Winch5 turns one – Francis Pisani","author":"Francis Pisani","date":"7 February 2012","format":false,"excerpt":"The Winch5 project was born exactly a year ago, at the end of January 2011. After being away from my family for a few months, I had come back to Berkeley, where my future ex-wife and my daughter, Yara, were.Always generous, her mother had left for the weekend and, as\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3191,"url":"https:\/\/www.francispisani.net\/en\/two-exceptional-geeks-in-indonesia\/","url_meta":{"origin":2696,"position":1},"title":"Two Exceptional Geeks in Indonesia – Francis Pisani","author":"Francis Pisani","date":"20 June 2012","format":false,"excerpt":"Ollie and Anantya are two extraordinary Indonesian geeks, \u201ctechpreneurs,\u201d as they call themselves. Ollie, 28, whose real name is Aulia Halimatussadiah, is a computer-science graduate who has written a series of e-books, maintains several blogs, and helps run several communities of tech enthusiasts, investors and educators interested in digital technologies.\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3313,"url":"https:\/\/www.francispisani.net\/en\/design-thinking-how-to-innovate-if-youre-not-an-engineer\/","url_meta":{"origin":2696,"position":2},"title":"Design thinking: How to innovate if you\u2019re not an engineer – Francis Pisani","author":"Francis Pisani","date":"10 September 2012","format":false,"excerpt":"Tech innovation will always need engineers \u2013 and savvy geeks \u2013 entrepreneurs, and investors excited by risks and the opportunities that come with them.Everyone has their own recipe for success, so there really is no one true way to do things.It\u2019s like brewing, the co-mingling of important elements. The mix\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"silvio meira Design thinking: How to innovate if youre not an engineer","src":"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2012\/09\/10\/ob_48c821_silvio-meira.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2692,"url":"https:\/\/www.francispisani.net\/en\/how-do-you-ask-the-innovation-question\/","url_meta":{"origin":2696,"position":3},"title":"How do you ask the innovation question? – Francis Pisani","author":"Francis Pisani","date":"10 October 2011","format":false,"excerpt":"Casablanca\u00a0\u2014 Lean, sporting a light beard, Adnane Charafeddine has the intense look of someone with a vision. And yet, when he shows me his method of innovating, I\u2019m surprised \u2013 his art is copying. That\u2019s how he created\u00a0QuelleVoiture.ma\u00a0(What a Car), a social site bringing together car buyers and sellers. Buyers\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"quelle voiture How do you ask the innovation question?","src":"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2011\/10\/10\/ob_b90e63_quelle-voiture.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2011\/10\/10\/ob_b90e63_quelle-voiture.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2011\/10\/10\/ob_b90e63_quelle-voiture.png?resize=525%2C300 1.5x"},"classes":[]},{"id":2971,"url":"https:\/\/www.francispisani.net\/en\/netexplos-global-innovation-trends\/","url_meta":{"origin":2696,"position":4},"title":"Netexplo\u2019s Global Innovation Trends – Francis Pisani","author":"Francis Pisani","date":"30 March 2012","format":false,"excerpt":"A good lesson for someone traveling the world in search of innovation is that you can also learn about it by staying in one place for a few days. This happened to me at the Netexplo Forum, held March 15-16 at UNESCO\u2019S Paris headquarters.According to Thierry Happe, who co-founded the\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3195,"url":"https:\/\/www.francispisani.net\/en\/it-isnt-a-priority-for-south-africa\/","url_meta":{"origin":2696,"position":5},"title":"IT Isn\u2019t a Priority for South Africa – Francis Pisani","author":"Francis Pisani","date":"4 July 2012","format":false,"excerpt":"South Africa has some strong performers in its Internet and communications technologies (ITCT) activity, but the country doesn\u2019t seem to be making them a real part of its development strategy, and that\u2019s too bad.Let\u2019s begin with the SuccessesPaypal was born from the fusion of two companies, one of which was\u00a0X.com,\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"amp_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/posts\/2696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/comments?post=2696"}],"version-history":[{"count":0,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/posts\/2696\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/media?parent=2696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/categories?post=2696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/tags?post=2696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}