{"id":2718,"date":"2011-10-24T09:00:00","date_gmt":"2011-10-24T07:00:00","guid":{"rendered":"https:\/\/fpisani.wpengine.com\/social-marketing-and-the-egyptian-revolution\/"},"modified":"2011-10-24T09:00:00","modified_gmt":"2011-10-24T07:00:00","slug":"social-marketing-and-the-egyptian-revolution","status":"publish","type":"post","link":"https:\/\/www.francispisani.net\/en\/social-marketing-and-the-egyptian-revolution\/","title":{"rendered":"\u201cSocial\u201d Marketing and the Egyptian Revolution &#8211; Francis Pisani"},"content":{"rendered":"<div class=\"ob-sections\">\n<div class=\"ob-section ob-section-html\">\n<p><a href=\"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2011\/10\/24\/ob_85583c_conferencecairo-3.jpg\"><br \/><img loading=\"lazy\" decoding=\"async\" align=\"right\" alt=\"conferencecairo 3 Social Marketing and the Egyptian Revolution.\" height=\"142\" src=\"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2011\/10\/24\/ob_85583c_conferencecairo-3.jpg?resize=160%2C142\" title=\"conferencecairo-3\" width=\"160\"><\/a>Yesterday morning I attended a conference for entrepreneurs held near Cairo, in a \u201cSmart Village\u201d where Microsoft, Vodaphone, Intel, Alcatel and a lot of banks are located.<\/p>\n<p><strong>The event included a Panel on social media, or, more precisely, on how marketing uses it.<\/strong>\u201cSocial is the new viral,\u201d said one of the CEOs who spoke there.<\/p>\n<p>I heard a lot of\u00a0generalizations like \u201cListen to your communities and adjust your strategy,\u201d or \u201ceducating clients is essential,\u201d and even \u201ccontent is key.\u201d<\/p>\n<p>I hesitate between calling these useful or \u201cthe usual bullshit\u201d, as one of my neighbors did.<\/p>\n<p>But we\u2019re in Egypt.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2011\/10\/24\/ob_6a3ea3_tarekshalaby-3.jpg\"><img loading=\"lazy\" decoding=\"async\" align=\"right\" alt=\"tarekshalaby 3 Social Marketing and the Egyptian Revolution.\" height=\"140\" src=\"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2011\/10\/24\/ob_6a3ea3_tarekshalaby-3.jpg?resize=160%2C140\" title=\"tarekshalaby-3\" width=\"160\"><\/a>@tarekshalaby, a web designer and entrepreneur, has no qualms with tweeting \u201cDown with Tantawi\u201d (who is the commander-in-chief of the armed forces).<\/p>\n<p>Someone responds that this is not the place to vent one\u2019s political sentiments\u2026.<\/p>\n<p>No matter what, it is a different type geolocalization, one that is particularly efficient.<\/p>\n<p>\u00a0<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Yesterday morning I attended a conference for entrepreneurs held near Cairo, in a \u201cSmart Village\u201d where Microsoft, Vodaphone, Intel, Alcatel and a lot of banks are located. The event included a Panel on social media, or, more precisely, on how marketing uses it.\u201cSocial is the new viral,\u201d said one of the CEOs who spoke there. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"newspack_featured_image_position":"","newspack_post_subtitle":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[344,652,651],"tags":[],"class_list":["post-2718","post","type-post","status-publish","format-standard","hentry","category-english","category-technos-3","category-winch5-3","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cSocial\u201d Marketing and the Egyptian Revolution - Francis Pisani<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.francispisani.net\/en\/social-marketing-and-the-egyptian-revolution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cSocial\u201d Marketing and the Egyptian Revolution - Francis Pisani\" \/>\n<meta property=\"og:description\" content=\"Yesterday morning I attended a conference for entrepreneurs held near Cairo, in a \u201cSmart Village\u201d where Microsoft, Vodaphone, Intel, Alcatel and a lot of banks are located. 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Piqu\u00e9 par la curiosit\u00e9 et l\u2019envie de comprendre ce que je sentais important, je suis all\u00e9 m\u2019installer dans la r\u00e9gion de San Francisco (janvier 1996) o\u00f9 j\u2019ai pass\u00e9 quinze ans \u00e0 enqu\u00eater sur ce qui s\u2019y faisait : l\u2019\u00e9mergence, le boom, le bust et la reprise. Un cycle complet \u00e0 la suite de quoi j\u2019ai trouv\u00e9 que m\u00eame \u00e0 Silicon Valley on peut se r\u00e9p\u00e9ter. En fait j\u2019ai la bougeotte. De retour en Europe (2010), j\u2019ai lanc\u00e9 un tour du monde de l\u2019innovation, le projet Winch 5 -- 45 villes, 32 pays entre septembre 2011 et octobre 2012 - enti\u00e8rement consacr\u00e9 \u00e0 l'\u00e9tude des conditions \u00e9conomiques, financi\u00e8res, culturelles et sociales du d\u00e9veloppement de l'innovation. J\u2019en a rapport\u00e9 des enseignements sur les meilleures fa\u00e7ons de la rendre possible, de l'encourager, de pr\u00e9parer individus, entreprises et nations \u00e0 participer ainsi \u00e0 la construction de leur propre futur. Une aventure fascinante qui m\u2019a permis de rencontrer des gens audacieux, dot\u00e9s d\u2019une grande intelligence ou d\u2019un grand c\u0153ur. Parfois les deux ensembles. Je donne r\u00e9guli\u00e8rement conf\u00e9rences et s\u00e9minaires sur ce sujet dans certaines entreprises fran\u00e7aises de poids : Bouygues Telecom, CapGemini, L'Or\u00e9al, SFR, SNCF, entre autres ainsi que dans des forums moins prestigieux mais dans lesquels l\u2019assistance est passionn\u00e9e Convaincu que l\u2019am\u00e9lioration de nos villes et de la d\u00e9mocratie locale est un enjeu technologique et social majeur, je viens de me lancer dans une nouvelle s\u00e9rie d\u2019enqu\u00eates \u2013 un tour du monde en plusieurs \u00e9tapes nomm\u00e9 Participolis - sur les villes intelligentes ou qui s\u2019efforcent de l\u2019\u00eatre : 20 villes entre janvier 2014 et avril 2015. Je le con\u00e7ois comme une tension constante entre deux p\u00f4les d\u2019un m\u00eame probl\u00e8me : CitySmarting ou l\u2019effort pour rendre les villes plus intelligentes gr\u00e2ce, notamment aux technologies de l\u2019information et Participolis, le fait qu\u2019un meilleur futur pour nos villes ne peut \u00e9merger que de notre participation \u00e0 leur conception et \u00e0 leur gestion. Mes articles et chroniques ont \u00e9t\u00e9 publi\u00e9s par plus de 100 m\u00e9dias sur quatre continents dont Le Monde, El Pa\u00eds (Madrid), Reforma (Mexico), The Next Web (Amsterdam) et Folha de S\u00e3o Paulo (Br\u00e9sil). J'enseigne aussi \u00e0 la Paris School of International Affairs de l'Institut d'\u00c9tudes Politiques de Paris et \u00e0 la WebSchoolFactory. J\u2019ai donn\u00e9 des cours \u00e0 l'Universit\u00e9 de Berkeley et \u00e0 l'Universit\u00e9 de Stanford. Je participe en temps qu\u2019expert au r\u00e9seau Netexplo. J\u2019ai publi\u00e9 plusieurs livres dont Comment le web change le monde, l'alchimie des multitudes (Pearson) avec Dominique Piotet (2008 et 2011). Quand je ne suis pas en vadrouille autour du monde, je vis entre Paris, Barcelone et Mexico. Mais toujours je suis int\u00e9ress\u00e9 par vos commentaires, critiques et suggestions. 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Piqu\u00e9 par la curiosit\u00e9 et l\u2019envie de comprendre ce que je sentais important, je suis all\u00e9 m\u2019installer dans la r\u00e9gion de San Francisco (janvier 1996) o\u00f9 j\u2019ai pass\u00e9 quinze ans \u00e0 enqu\u00eater sur ce qui s\u2019y faisait : l\u2019\u00e9mergence, le boom, le bust et la reprise. Un cycle complet \u00e0 la suite de quoi j\u2019ai trouv\u00e9 que m\u00eame \u00e0 Silicon Valley on peut se r\u00e9p\u00e9ter. En fait j\u2019ai la bougeotte. De retour en Europe (2010), j\u2019ai lanc\u00e9 un tour du monde de l\u2019innovation, le projet Winch 5 -- 45 villes, 32 pays entre septembre 2011 et octobre 2012 - enti\u00e8rement consacr\u00e9 \u00e0 l'\u00e9tude des conditions \u00e9conomiques, financi\u00e8res, culturelles et sociales du d\u00e9veloppement de l'innovation. J\u2019en a rapport\u00e9 des enseignements sur les meilleures fa\u00e7ons de la rendre possible, de l'encourager, de pr\u00e9parer individus, entreprises et nations \u00e0 participer ainsi \u00e0 la construction de leur propre futur. Une aventure fascinante qui m\u2019a permis de rencontrer des gens audacieux, dot\u00e9s d\u2019une grande intelligence ou d\u2019un grand c\u0153ur. Parfois les deux ensembles. Je donne r\u00e9guli\u00e8rement conf\u00e9rences et s\u00e9minaires sur ce sujet dans certaines entreprises fran\u00e7aises de poids : Bouygues Telecom, CapGemini, L'Or\u00e9al, SFR, SNCF, entre autres ainsi que dans des forums moins prestigieux mais dans lesquels l\u2019assistance est passionn\u00e9e Convaincu que l\u2019am\u00e9lioration de nos villes et de la d\u00e9mocratie locale est un enjeu technologique et social majeur, je viens de me lancer dans une nouvelle s\u00e9rie d\u2019enqu\u00eates \u2013 un tour du monde en plusieurs \u00e9tapes nomm\u00e9 Participolis - sur les villes intelligentes ou qui s\u2019efforcent de l\u2019\u00eatre : 20 villes entre janvier 2014 et avril 2015. Je le con\u00e7ois comme une tension constante entre deux p\u00f4les d\u2019un m\u00eame probl\u00e8me : CitySmarting ou l\u2019effort pour rendre les villes plus intelligentes gr\u00e2ce, notamment aux technologies de l\u2019information et Participolis, le fait qu\u2019un meilleur futur pour nos villes ne peut \u00e9merger que de notre participation \u00e0 leur conception et \u00e0 leur gestion. Mes articles et chroniques ont \u00e9t\u00e9 publi\u00e9s par plus de 100 m\u00e9dias sur quatre continents dont Le Monde, El Pa\u00eds (Madrid), Reforma (Mexico), The Next Web (Amsterdam) et Folha de S\u00e3o Paulo (Br\u00e9sil). J'enseigne aussi \u00e0 la Paris School of International Affairs de l'Institut d'\u00c9tudes Politiques de Paris et \u00e0 la WebSchoolFactory. J\u2019ai donn\u00e9 des cours \u00e0 l'Universit\u00e9 de Berkeley et \u00e0 l'Universit\u00e9 de Stanford. Je participe en temps qu\u2019expert au r\u00e9seau Netexplo. J\u2019ai publi\u00e9 plusieurs livres dont Comment le web change le monde, l'alchimie des multitudes (Pearson) avec Dominique Piotet (2008 et 2011). Quand je ne suis pas en vadrouille autour du monde, je vis entre Paris, Barcelone et Mexico. Mais toujours je suis int\u00e9ress\u00e9 par vos commentaires, critiques et suggestions. Francispisani \u00e0 gmailvousconnaissezlasuite Google http:\/\/tinyurl.com\/francispisani Twitter: @francispisani A tout de suite\u2026","sameAs":["https:\/\/www.francispisani.net\/","https:\/\/www.facebook.com\/francis.pisani","https:\/\/www.linkedin.com\/in\/francispisani","https:\/\/x.com\/francispisani","https:\/\/fr.wikipedia.org\/wiki\/Francis_Pisani"],"url":"https:\/\/www.francispisani.net\/en\/author\/francis-pisani\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":2971,"url":"https:\/\/www.francispisani.net\/en\/netexplos-global-innovation-trends\/","url_meta":{"origin":2718,"position":0},"title":"Netexplo\u2019s Global Innovation Trends &#8211; Francis Pisani","author":"Francis Pisani","date":"30 March 2012","format":false,"excerpt":"A good lesson for someone traveling the world in search of innovation is that you can also learn about it by staying in one place for a few days. This happened to me at the Netexplo Forum, held March 15-16 at UNESCO\u2019S Paris headquarters.According to Thierry Happe, who co-founded the\u2026","rel":"","context":"In &quot;english&quot;","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2992,"url":"https:\/\/www.francispisani.net\/en\/networks_as_a_u\/","url_meta":{"origin":2718,"position":1},"title":"Networks as a unifying pattern of life &#8211; An interview with Fritjof Capra &#8211; Francis Pisani","author":"Francis Pisani","date":"20 November 2006","format":false,"excerpt":"We all need to better understand networks. Their importanceis growing as a form of organization whose efficiency has been enhanced byinformation technology. The body of knowledge that deals with them hasmushroomed in the last ten years or so. The internet \u2013 network of networks \u2013 isnow a significant part of\u2026","rel":"","context":"In &quot;english&quot;","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3041,"url":"https:\/\/www.francispisani.net\/en\/brazil-ledface-answers-your-subjective-questions\/","url_meta":{"origin":2718,"position":2},"title":"Brazil: Ledface Answers Your Subjective Questions &#8211; Francis Pisani","author":"Francis Pisani","date":"6 April 2012","format":false,"excerpt":"Where was Einstein born? You probably don\u2019t know (I don\u2019t), but no big deal: Wikipedia, Google, Yahoo and Bing, to name a few, can give you the answer almost instantaneously. But if you want to find the best book for exploring his theory \u2026 then things get hard.Search engines and\u2026","rel":"","context":"In &quot;english&quot;","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"ledface Brazil: Ledface Answers Your Subjective Questions","src":"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2012\/04\/06\/ob_da4fdc_ledface.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2925,"url":"https:\/\/www.francispisani.net\/en\/can-turkeys-contribution-to-the-web-be-reproduced-elsewhere\/","url_meta":{"origin":2718,"position":3},"title":"Can Turkey\u2019s contribution to the Web be reproduced elsewhere? &#8211; Francis Pisani","author":"Francis Pisani","date":"18 February 2012","format":false,"excerpt":"\u201cIt\u2019s Turkey\u2019s major contribution to the Internet,\u201d says professor Ozg\u00fcr U\u00e7kan of Istanbul Bigli University, of the site ironically called\u00a0Ek\u015fi S\u00f6zl\u00fck, the \u201cSour Dictionary.\u201dThe site has 36,000 authors, and an equal number of users who hope to become authors. It contains more than 10 million entries, gathered into more than\u2026","rel":"","context":"In &quot;english&quot;","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"Screen shot 2012 02 18 at 12.16.06 PM Can Turkeys contribution to the Web be reproduced elsewhere?","src":"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2012\/02\/18\/ob_ae4805_screen-shot-2012-02-18-at-12-16-06-pm.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3784,"url":"https:\/\/www.francispisani.net\/en\/fear-at-facebook\/","url_meta":{"origin":2718,"position":4},"title":"Fear at facebook &#8211; Francis Pisani","author":"Francis Pisani","date":"8 March 2014","format":false,"excerpt":"The 19 billion dollars Facebook paid to buy Whatsapp are as much a sign of power as they are a sign of fear\u2026 for good reasons.What we know : young people are tired of open social networks and are more reluctant to appear on them. They are adopting apps designed\u2026","rel":"","context":"In &quot;english&quot;","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3313,"url":"https:\/\/www.francispisani.net\/en\/design-thinking-how-to-innovate-if-youre-not-an-engineer\/","url_meta":{"origin":2718,"position":5},"title":"Design thinking: How to innovate if you\u2019re not an engineer &#8211; Francis Pisani","author":"Francis Pisani","date":"10 September 2012","format":false,"excerpt":"Tech innovation will always need engineers \u2013 and savvy geeks \u2013 entrepreneurs, and investors excited by risks and the opportunities that come with them.Everyone has their own recipe for success, so there really is no one true way to do things.It\u2019s like brewing, the co-mingling of important elements. The mix\u2026","rel":"","context":"In &quot;english&quot;","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"silvio meira Design thinking: How to innovate if youre not an engineer","src":"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2012\/09\/10\/ob_48c821_silvio-meira.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/posts\/2718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/comments?post=2718"}],"version-history":[{"count":0,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/posts\/2718\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/media?parent=2718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/categories?post=2718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/tags?post=2718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}