{"id":2842,"date":"2012-01-17T09:00:00","date_gmt":"2012-01-17T08:00:00","guid":{"rendered":"https:\/\/fpisani.wpengine.com\/egypts-supermamas\/"},"modified":"2012-01-17T09:00:00","modified_gmt":"2012-01-17T08:00:00","slug":"egypts-supermamas","status":"publish","type":"post","link":"https:\/\/www.francispisani.net\/en\/egypts-supermamas\/","title":{"rendered":"Egypt\u2019s SuperMamas &#8211; Francis Pisani"},"content":{"rendered":"<div class=\"ob-sections\">\n<div class=\"ob-section ob-section-html\">\n<p>Yasmine E-Mehairy doesn\u2019t have children yet. No doubt this is\u00a0 the reason that, one day in in the fall of 2010, she was struck by the stresses of her sister-in-law\u2019s pregnancy, by the difficulty in finding useful information, and the impossibility of choosing from the deluge of advice offered by countless mothers.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2012\/01\/17\/ob_6e430d_supermama.jpg\"><img loading=\"lazy\" decoding=\"async\" alt=\"supermama Egypts SuperMamas\" height=\"387\" src=\"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2012\/01\/17\/ob_6e430d_supermama.jpg?resize=640%2C387\" title=\"supermama\" width=\"640\"><\/a><\/p>\n<p>\u201c<strong>We\u2019re very social<\/strong>,\u201d she told me with a big smile, full of cultural pride. \u201cSocial\u201d in the sense that women there discuss much with each other, tell their stories, share huge and intimate parts of their lives with each other. No reason here to mistrust ITC. This might be a clue to help understand how new medias, Facebook or otherwise, are exploding in usage in societies like Egypt\u2019s.<\/p>\n<p>This is where the idea for\u00a0<a href=\"http:\/\/www.supermama.me\/en\" target=\"_blank\" rel=\"noopener noreferrer\">SuperMama.me<\/a>\u00a0came from. (The .me is for \u201cMiddle East,\u201d even though the domain is actually from Montenegro \u2013 a lot of Middle Eastern entrepreneurs\u00a0 targeting the region do this.) The site is a discussion space where future mothers can find expert advice\u00a0 and\u00a0 the stories of others\u2019 experiences.<\/p>\n<p>\u201cBut much faster and easier,\u201d E-Mehairy said.<\/p>\n<p>SuperMama hopes to become a community, a place for conversation and sharing as well as a space for accessing relevant experts, from nutritionists to psychologists. The site\u00a0 gives practical info about time and money management, and offers useful tools like a pregnancy calendar, and others for controlling budget and weight. All of this available in Arabic and English.<\/p>\n<p>E-Mehairy and her colleagues boast of the fact that they introduced the concept of paternity in the site\u2019s \u201cDaddy Darling\u201d space, an attempt to involve fathers in the lives of their children.<\/p>\n<p>\u201cSomething unheard of in the Arab world,\u201d she said with a slightly provocative grin. At the time I interviewed her, the two top articles were about preparing family vacations and the different forms of male contraception. The women are counting on the curiosity of male readers, easily intrigued by a site reserved for women.<\/p>\n<p><strong>Launched October 1st, the site seems to be gaining traction<\/strong>. \u201cThere are 5 million women online in the age group we\u2019re targeting,\u201d E-Mehairy says. The site offers them a service that didn\u2019t exist before.<\/p>\n<p>But why create a specifically Egyptian site (especially one with English content) if future Egyptian mothers can already find all the information they need on the web?<\/p>\n<p><strong>The answer is striking: \u201cWhat all these sites are missing is the local aspect,\u201d<\/strong>\u00a0meaning information adapted to a specific national and regional context.<\/p>\n<p>\u201cEurope gets less sun, so your sites give a lot of advice about correcting Vitamin D deficiency. But an Egyptian woman following that advice would end up taking toxic doses. The climate is different,\u201d she explained to me in the conference hall at\u00a0<a href=\"http:\/\/arabnet.me\/\" target=\"_blank\" rel=\"noopener noreferrer\">ArabNet<\/a>, held last October in Cairo.<\/p>\n<p>Her beauty, presence and personality, the way she wears her hijab, the quality of her work, and the market\u2019s potential all help her attract investor attention. SuperMama has already won two startup competitions, and has received funding from Danish and American investors.<\/p>\n<p><strong>But is she innovating?<\/strong>\u00a0Definitely, in Egypt, especially regionally. \u201cWe\u2019re the first to gather articles around the subject, to launch a space for discussion, to offer online organization tools, to reward users with badges \u2013 collecting \u201cqueen of the kitchen\u201d or \u201csocial butterfly\u201d badges to become SuperMamas,\u201d E-Mehairy said without hesitation or doubt.<\/p>\n<p>Making a service local isn\u2019t a new idea. The first to focus on\u00a0 it, or at least say they were focusing on it, were the major multinationals. But there\u2019s no indication that they have any idea how to proceed. Innovation can help with the local aspect, how to talk about something as universal as pregnancy \u2013 and what\u2019s more universal than pregnancy? \u2013 while adapting the dialogue to local conditions.<\/p>\n<p>Looking at region-specific problems, E-Mehairy stands a good chance of finding the best answers to global questions.<\/p>\n<p>The overarching question is whether we\u2019re most likely to see innovation as something absolute, or at least something that\u2019s always new and always global, when in reality innovations might always be relative, both in time and space.<\/p>\n<p>As the head of the company, is E-Mehairy is tempted to use the services her service offers?<\/p>\n<p>\u201cI\u2019m in no hurry,\u201d she says with a happy smile. \u201cI\u2019m waiting until I find a superpapa.\u201d<\/p>\n<p>[Photo credit: Francis Pisani]<\/p>\n<p>\u00a0<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Yasmine E-Mehairy doesn\u2019t have children yet. No doubt this is\u00a0 the reason that, one day in in the fall of 2010, she was struck by the stresses of her sister-in-law\u2019s pregnancy, by the difficulty in finding useful information, and the impossibility of choosing from the deluge of advice offered by countless mothers. \u201cWe\u2019re very social,\u201d [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"newspack_featured_image_position":"","newspack_post_subtitle":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[344,652,651],"tags":[],"class_list":["post-2842","post","type-post","status-publish","format-standard","hentry","category-english","category-technos-3","category-winch5-3","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Egypt\u2019s SuperMamas - Francis Pisani<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.francispisani.net\/en\/egypts-supermamas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Egypt\u2019s SuperMamas - Francis Pisani\" \/>\n<meta property=\"og:description\" content=\"Yasmine E-Mehairy doesn\u2019t have children yet. No doubt this is\u00a0 the reason that, one day in in the fall of 2010, she was struck by the stresses of her sister-in-law\u2019s pregnancy, by the difficulty in finding useful information, and the impossibility of choosing from the deluge of advice offered by countless mothers. \u201cWe\u2019re very social,\u201d [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.francispisani.net\/en\/egypts-supermamas\/\" \/>\n<meta property=\"og:site_name\" content=\"FRANCIS PISANI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/francis.pisani\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/francis.pisani\" \/>\n<meta property=\"article:published_time\" content=\"2012-01-17T08:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2012\/01\/17\/ob_6e430d_supermama.jpg\" \/>\n<meta name=\"author\" content=\"Francis Pisani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@francispisani\" \/>\n<meta name=\"twitter:site\" content=\"@francispisani\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Francis Pisani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.francispisani.net\\\/en\\\/egypts-supermamas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.francispisani.net\\\/en\\\/egypts-supermamas\\\/\"},\"author\":{\"name\":\"Francis Pisani\",\"@id\":\"https:\\\/\\\/www.francispisani.net\\\/en\\\/#\\\/schema\\\/person\\\/23840424e18a129b90f71aba0809a74d\"},\"headline\":\"Egypt\u2019s SuperMamas &#8211; 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Piqu\u00e9 par la curiosit\u00e9 et l\u2019envie de comprendre ce que je sentais important, je suis all\u00e9 m\u2019installer dans la r\u00e9gion de San Francisco (janvier 1996) o\u00f9 j\u2019ai pass\u00e9 quinze ans \u00e0 enqu\u00eater sur ce qui s\u2019y faisait : l\u2019\u00e9mergence, le boom, le bust et la reprise. Un cycle complet \u00e0 la suite de quoi j\u2019ai trouv\u00e9 que m\u00eame \u00e0 Silicon Valley on peut se r\u00e9p\u00e9ter. En fait j\u2019ai la bougeotte. De retour en Europe (2010), j\u2019ai lanc\u00e9 un tour du monde de l\u2019innovation, le projet Winch 5 -- 45 villes, 32 pays entre septembre 2011 et octobre 2012 - enti\u00e8rement consacr\u00e9 \u00e0 l'\u00e9tude des conditions \u00e9conomiques, financi\u00e8res, culturelles et sociales du d\u00e9veloppement de l'innovation. J\u2019en a rapport\u00e9 des enseignements sur les meilleures fa\u00e7ons de la rendre possible, de l'encourager, de pr\u00e9parer individus, entreprises et nations \u00e0 participer ainsi \u00e0 la construction de leur propre futur. Une aventure fascinante qui m\u2019a permis de rencontrer des gens audacieux, dot\u00e9s d\u2019une grande intelligence ou d\u2019un grand c\u0153ur. Parfois les deux ensembles. Je donne r\u00e9guli\u00e8rement conf\u00e9rences et s\u00e9minaires sur ce sujet dans certaines entreprises fran\u00e7aises de poids : Bouygues Telecom, CapGemini, L'Or\u00e9al, SFR, SNCF, entre autres ainsi que dans des forums moins prestigieux mais dans lesquels l\u2019assistance est passionn\u00e9e Convaincu que l\u2019am\u00e9lioration de nos villes et de la d\u00e9mocratie locale est un enjeu technologique et social majeur, je viens de me lancer dans une nouvelle s\u00e9rie d\u2019enqu\u00eates \u2013 un tour du monde en plusieurs \u00e9tapes nomm\u00e9 Participolis - sur les villes intelligentes ou qui s\u2019efforcent de l\u2019\u00eatre : 20 villes entre janvier 2014 et avril 2015. Je le con\u00e7ois comme une tension constante entre deux p\u00f4les d\u2019un m\u00eame probl\u00e8me : CitySmarting ou l\u2019effort pour rendre les villes plus intelligentes gr\u00e2ce, notamment aux technologies de l\u2019information et Participolis, le fait qu\u2019un meilleur futur pour nos villes ne peut \u00e9merger que de notre participation \u00e0 leur conception et \u00e0 leur gestion. Mes articles et chroniques ont \u00e9t\u00e9 publi\u00e9s par plus de 100 m\u00e9dias sur quatre continents dont Le Monde, El Pa\u00eds (Madrid), Reforma (Mexico), The Next Web (Amsterdam) et Folha de S\u00e3o Paulo (Br\u00e9sil). J'enseigne aussi \u00e0 la Paris School of International Affairs de l'Institut d'\u00c9tudes Politiques de Paris et \u00e0 la WebSchoolFactory. J\u2019ai donn\u00e9 des cours \u00e0 l'Universit\u00e9 de Berkeley et \u00e0 l'Universit\u00e9 de Stanford. Je participe en temps qu\u2019expert au r\u00e9seau Netexplo. J\u2019ai publi\u00e9 plusieurs livres dont Comment le web change le monde, l'alchimie des multitudes (Pearson) avec Dominique Piotet (2008 et 2011). Quand je ne suis pas en vadrouille autour du monde, je vis entre Paris, Barcelone et Mexico. Mais toujours je suis int\u00e9ress\u00e9 par vos commentaires, critiques et suggestions. 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Piqu\u00e9 par la curiosit\u00e9 et l\u2019envie de comprendre ce que je sentais important, je suis all\u00e9 m\u2019installer dans la r\u00e9gion de San Francisco (janvier 1996) o\u00f9 j\u2019ai pass\u00e9 quinze ans \u00e0 enqu\u00eater sur ce qui s\u2019y faisait : l\u2019\u00e9mergence, le boom, le bust et la reprise. Un cycle complet \u00e0 la suite de quoi j\u2019ai trouv\u00e9 que m\u00eame \u00e0 Silicon Valley on peut se r\u00e9p\u00e9ter. En fait j\u2019ai la bougeotte. De retour en Europe (2010), j\u2019ai lanc\u00e9 un tour du monde de l\u2019innovation, le projet Winch 5 -- 45 villes, 32 pays entre septembre 2011 et octobre 2012 - enti\u00e8rement consacr\u00e9 \u00e0 l'\u00e9tude des conditions \u00e9conomiques, financi\u00e8res, culturelles et sociales du d\u00e9veloppement de l'innovation. J\u2019en a rapport\u00e9 des enseignements sur les meilleures fa\u00e7ons de la rendre possible, de l'encourager, de pr\u00e9parer individus, entreprises et nations \u00e0 participer ainsi \u00e0 la construction de leur propre futur. Une aventure fascinante qui m\u2019a permis de rencontrer des gens audacieux, dot\u00e9s d\u2019une grande intelligence ou d\u2019un grand c\u0153ur. Parfois les deux ensembles. Je donne r\u00e9guli\u00e8rement conf\u00e9rences et s\u00e9minaires sur ce sujet dans certaines entreprises fran\u00e7aises de poids : Bouygues Telecom, CapGemini, L'Or\u00e9al, SFR, SNCF, entre autres ainsi que dans des forums moins prestigieux mais dans lesquels l\u2019assistance est passionn\u00e9e Convaincu que l\u2019am\u00e9lioration de nos villes et de la d\u00e9mocratie locale est un enjeu technologique et social majeur, je viens de me lancer dans une nouvelle s\u00e9rie d\u2019enqu\u00eates \u2013 un tour du monde en plusieurs \u00e9tapes nomm\u00e9 Participolis - sur les villes intelligentes ou qui s\u2019efforcent de l\u2019\u00eatre : 20 villes entre janvier 2014 et avril 2015. Je le con\u00e7ois comme une tension constante entre deux p\u00f4les d\u2019un m\u00eame probl\u00e8me : CitySmarting ou l\u2019effort pour rendre les villes plus intelligentes gr\u00e2ce, notamment aux technologies de l\u2019information et Participolis, le fait qu\u2019un meilleur futur pour nos villes ne peut \u00e9merger que de notre participation \u00e0 leur conception et \u00e0 leur gestion. Mes articles et chroniques ont \u00e9t\u00e9 publi\u00e9s par plus de 100 m\u00e9dias sur quatre continents dont Le Monde, El Pa\u00eds (Madrid), Reforma (Mexico), The Next Web (Amsterdam) et Folha de S\u00e3o Paulo (Br\u00e9sil). J'enseigne aussi \u00e0 la Paris School of International Affairs de l'Institut d'\u00c9tudes Politiques de Paris et \u00e0 la WebSchoolFactory. J\u2019ai donn\u00e9 des cours \u00e0 l'Universit\u00e9 de Berkeley et \u00e0 l'Universit\u00e9 de Stanford. Je participe en temps qu\u2019expert au r\u00e9seau Netexplo. J\u2019ai publi\u00e9 plusieurs livres dont Comment le web change le monde, l'alchimie des multitudes (Pearson) avec Dominique Piotet (2008 et 2011). Quand je ne suis pas en vadrouille autour du monde, je vis entre Paris, Barcelone et Mexico. Mais toujours je suis int\u00e9ress\u00e9 par vos commentaires, critiques et suggestions. Francispisani \u00e0 gmailvousconnaissezlasuite Google http:\/\/tinyurl.com\/francispisani Twitter: @francispisani A tout de suite\u2026","sameAs":["https:\/\/www.francispisani.net\/","https:\/\/www.facebook.com\/francis.pisani","https:\/\/www.linkedin.com\/in\/francispisani","https:\/\/x.com\/francispisani","https:\/\/fr.wikipedia.org\/wiki\/Francis_Pisani"],"url":"https:\/\/www.francispisani.net\/en\/author\/francis-pisani\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":3797,"url":"https:\/\/www.francispisani.net\/en\/memo-for-los-angeles-and-other-cities\/","url_meta":{"origin":2842,"position":0},"title":"Memo for Los Angeles\u2026and other cities &#8211; Francis Pisani","author":"Francis Pisani","date":"3 April 2014","format":false,"excerpt":"I recently went on a trip to several Asian cities (Songdo, Seoul, Singapore, Hyderabad) as part of a class at the University of Southern California taught with professor Fran\u00e7ois Bar. It was quite an experience: students took part in the trip thanks to Cisco TelePresence centers. On each step of\u2026","rel":"","context":"In &quot;Citynnovation&quot;","block_context":{"text":"Citynnovation","link":"https:\/\/www.francispisani.net\/citynnovation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3313,"url":"https:\/\/www.francispisani.net\/en\/design-thinking-how-to-innovate-if-youre-not-an-engineer\/","url_meta":{"origin":2842,"position":1},"title":"Design thinking: How to innovate if you\u2019re not an engineer &#8211; Francis Pisani","author":"Francis Pisani","date":"10 September 2012","format":false,"excerpt":"Tech innovation will always need engineers \u2013 and savvy geeks \u2013 entrepreneurs, and investors excited by risks and the opportunities that come with them.Everyone has their own recipe for success, so there really is no one true way to do things.It\u2019s like brewing, the co-mingling of important elements. The mix\u2026","rel":"","context":"In &quot;english&quot;","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"silvio meira Design thinking: How to innovate if youre not an engineer","src":"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2012\/09\/10\/ob_48c821_silvio-meira.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3952,"url":"https:\/\/www.francispisani.net\/en\/best_story_not_\/","url_meta":{"origin":2842,"position":2},"title":"&#8216;BEST STORY, NOT THE BIGGEST BOMB&#8217; &#8211; How to fight the terror networks &#8211; Francis Pisani","author":"Francis Pisani","date":"1 June 2002","format":false,"excerpt":"John Arquilla and David Ronfeldt codified the strategy that helped the United States overthrow the Taliban regime in Afghanistan. They believe that Osama bin Laden and al-Qaida could still prevail if they got hold of weapons of mass destruction, and the US and its allies must prevent that acquisition. To\u2026","rel":"","context":"In &quot;english&quot;","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2946,"url":"https:\/\/www.francispisani.net\/en\/accelerating-innovation-in-lebanon-1\/","url_meta":{"origin":2842,"position":3},"title":"\u201cAccelerating\u201d Innovation in Lebanon &#8211; Francis Pisani","author":"Francis Pisani","date":"8 March 2012","format":false,"excerpt":"I have no idea how many innovators there in Lebanon fiddling around in their mountain garages with dreams of dethroning Facebook, Google and Twitter. But I\u2019m sure they can find all the resources they need in Beirut\u2019s startup accelerators.Since there\u2019s not really a clear definition, you can get an idea\u2026","rel":"","context":"In &quot;english&quot;","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2692,"url":"https:\/\/www.francispisani.net\/en\/how-do-you-ask-the-innovation-question\/","url_meta":{"origin":2842,"position":4},"title":"How do you ask the innovation question? &#8211; Francis Pisani","author":"Francis Pisani","date":"10 October 2011","format":false,"excerpt":"Casablanca\u00a0\u2014 Lean, sporting a light beard, Adnane Charafeddine has the intense look of someone with a vision. And yet, when he shows me his method of innovating, I\u2019m surprised \u2013 his art is copying. That\u2019s how he created\u00a0QuelleVoiture.ma\u00a0(What a Car), a social site bringing together car buyers and sellers. Buyers\u2026","rel":"","context":"In &quot;english&quot;","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"quelle voiture How do you ask the innovation question?","src":"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2011\/10\/10\/ob_b90e63_quelle-voiture.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2011\/10\/10\/ob_b90e63_quelle-voiture.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2011\/10\/10\/ob_b90e63_quelle-voiture.png?resize=525%2C300 1.5x"},"classes":[]},{"id":3311,"url":"https:\/\/www.francispisani.net\/en\/start-ups-that-are-global-from-day-one\/","url_meta":{"origin":2842,"position":5},"title":"Start-ups that are global from day one &#8211; Francis Pisani","author":"Francis Pisani","date":"7 September 2012","format":false,"excerpt":"Before heading off to Asia and the US, I wanted to make some initial summaries of what I\u2019ve learned during my travels. The first was an article on the idea of ecosystems, published in July. This one, the second, is about start-ups that are global from day one. I\u2019ll follow\u2026","rel":"","context":"In &quot;english&quot;","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"Horacio Start ups that are global from day one","src":"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2012\/09\/07\/ob_1f81fb_horacio.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/posts\/2842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/comments?post=2842"}],"version-history":[{"count":0,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/posts\/2842\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/media?parent=2842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/categories?post=2842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/tags?post=2842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}