{"id":2844,"date":"2012-01-19T09:00:00","date_gmt":"2012-01-19T08:00:00","guid":{"rendered":"https:\/\/fpisani.wpengine.com\/if-steve-jobs-had-been-african\/"},"modified":"2012-01-19T09:00:00","modified_gmt":"2012-01-19T08:00:00","slug":"if-steve-jobs-had-been-african","status":"publish","type":"post","link":"https:\/\/www.francispisani.net\/en\/if-steve-jobs-had-been-african\/","title":{"rendered":"If Steve Jobs had been African – Francis Pisani"},"content":{"rendered":"
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Innovation is not what it used to be. It\u2019s no longer limited to the usual places, to the usual social groups, or the usual personality types. As it grows in scale, and as more people throughout the world use it, it stops being the privileged space for engineers and the businesspeople who lead them.<\/p>\n

One of the most fascinating discoveries I made during the African stage of my trip was that entrepreneurs there are often activists \u2013 when it\u2019s not, in fact, the inverse.<\/p>\n

It\u2019s hard to find a businessman more a priori classic than Tunisia\u2019s Heykel Djerbi, 37 (pictured below on left). From a privileged background, he first ran a company that made detached car parts. He then put the company on the stock market \u2013 to avoid ceding to pressures made by the family of former Tunisian dictator Zine El Abidine Ben Ali, Djerbi says \u2014 before selling it. Today, he produces olive oil in southern Tunisia (creating on-site industrialization).<\/p>\n

\"IMG<\/p>\n

One year ago, Djerbi found himself unable to ignore the Tunisian revolution. In fact, he participated in it, tweeting about the events.\u00a0Surprised by the sudden departure of Ben Ali on the night of January 14th, Djerbi and his friends quickly realized that, since it couldn\u2019t flourish under the dictatorship, good journalism was going to fail in Tunisia.<\/p>\n

He decided he\u2019d try to fix this problem. \u201cWhy not skip a step, like they did in Sub-Saharan Africa, which went straight to mobile phones without having adopted fixed phones first?\u201d he asked himself. He decided to create the\u00a0Tunisian Association for Digital Liberties<\/a>\u00a0(ATLN in French), \u201can association, because a company wouldn\u2019t have made sense,\u201d he says.\u00a0The resulting ATLN is an open platform for news sites, which hosts several projects like\u00a0Yezzi.info<\/a>, a service for denouncing police brutality and\u00a0Ch9alek.org<\/a>, a \u201crumor chaser.\u201d<\/p>\n

\"102736TED Fellow, Bright Simons, a 29-year old Ghanaian entrepreneur (pictured right), provided me with the insights needed to help understand this growing convergence of activists and entrepreneurs.\u00a0WithMpedigree.net<\/a>, Bright is innovating in an area that could save thousands of lives: detecting counterfeit medication using SMS sent by buyers to a carefully maintained database.<\/p>\n

Bright estimates that 60% of the medication sold in his country are either placebos or poison, a phenomenon common in Africa. Mpedigree is still in its initial phases, but by the end of 2011, it already worked with 8% of the medication sold in Ghana.<\/p>\n

This is a case of a non-profit having a simple business model: a surcharge of 0.5% to 1% is added to each bottle of medication. Labs are happy to participate in a system that allows them to avoid counterfeiting. But launching a project like this in Africa takes a lot of time. According to Simmons, you have to \u201ccreate an entire ecosystem for an innovation to prosper.\u201d<\/p>\n

In his case, he fought to ensure that a sole and unique access code would be used by every mobile operator in Ghana and the rest of the continent. Pharmaceutical labs agreed to go back and add a scratch code to all of their medications. Buyers then send the code by SMS to verify that the medication is real.<\/p>\n

Most of the time, infrastructure and equity are missing. This is why Africa needs social entrepreneurs for innovation to occur.<\/p>\n

\n

\u201cThe people who support Mpedigree have an activist background. It\u2019s in our business\u2019s DNA,\u201d he says, adding: \u201cIf Steve Jobs had been African, he would have been a social entrepreneur.\u201d<\/p>\n<\/blockquote>\n

Read all of Francis Pisani\u2019s posts\u00a0here on The Next Web<\/a>.<\/p>\n<\/div>\n

SOURCES:\u00a0IMAGE CREDIT<\/a>,\u00a0IMAGE CREDIT 2<\/a><\/div>\n

\u00a0<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Innovation is not what it used to be. It\u2019s no longer limited to the usual places, to the usual social groups, or the usual personality types. As it grows in scale, and as more people throughout the world use it, it stops being the privileged space for engineers and the businesspeople who lead them. One […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"newspack_featured_image_position":"","newspack_post_subtitle":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[344,652,651],"tags":[],"class_list":["post-2844","post","type-post","status-publish","format-standard","hentry","category-english","category-technos-3","category-winch5-3","entry"],"yoast_head":"\nIf Steve Jobs had been African - Francis Pisani<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.francispisani.net\/en\/if-steve-jobs-had-been-african\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"If Steve Jobs had been African - Francis Pisani\" \/>\n<meta property=\"og:description\" content=\"Innovation is not what it used to be. 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Piqu\u00e9 par la curiosit\u00e9 et l\u2019envie de comprendre ce que je sentais important, je suis all\u00e9 m\u2019installer dans la r\u00e9gion de San Francisco (janvier 1996) o\u00f9 j\u2019ai pass\u00e9 quinze ans \u00e0 enqu\u00eater sur ce qui s\u2019y faisait : l\u2019\u00e9mergence, le boom, le bust et la reprise. Un cycle complet \u00e0 la suite de quoi j\u2019ai trouv\u00e9 que m\u00eame \u00e0 Silicon Valley on peut se r\u00e9p\u00e9ter. En fait j\u2019ai la bougeotte. De retour en Europe (2010), j\u2019ai lanc\u00e9 un tour du monde de l\u2019innovation, le projet Winch 5 -- 45 villes, 32 pays entre septembre 2011 et octobre 2012 - enti\u00e8rement consacr\u00e9 \u00e0 l'\u00e9tude des conditions \u00e9conomiques, financi\u00e8res, culturelles et sociales du d\u00e9veloppement de l'innovation. J\u2019en a rapport\u00e9 des enseignements sur les meilleures fa\u00e7ons de la rendre possible, de l'encourager, de pr\u00e9parer individus, entreprises et nations \u00e0 participer ainsi \u00e0 la construction de leur propre futur. Une aventure fascinante qui m\u2019a permis de rencontrer des gens audacieux, dot\u00e9s d\u2019une grande intelligence ou d\u2019un grand c\u0153ur. Parfois les deux ensembles. Je donne r\u00e9guli\u00e8rement conf\u00e9rences et s\u00e9minaires sur ce sujet dans certaines entreprises fran\u00e7aises de poids : Bouygues Telecom, CapGemini, L'Or\u00e9al, SFR, SNCF, entre autres ainsi que dans des forums moins prestigieux mais dans lesquels l\u2019assistance est passionn\u00e9e Convaincu que l\u2019am\u00e9lioration de nos villes et de la d\u00e9mocratie locale est un enjeu technologique et social majeur, je viens de me lancer dans une nouvelle s\u00e9rie d\u2019enqu\u00eates \u2013 un tour du monde en plusieurs \u00e9tapes nomm\u00e9 Participolis - sur les villes intelligentes ou qui s\u2019efforcent de l\u2019\u00eatre : 20 villes entre janvier 2014 et avril 2015. Je le con\u00e7ois comme une tension constante entre deux p\u00f4les d\u2019un m\u00eame probl\u00e8me : CitySmarting ou l\u2019effort pour rendre les villes plus intelligentes gr\u00e2ce, notamment aux technologies de l\u2019information et Participolis, le fait qu\u2019un meilleur futur pour nos villes ne peut \u00e9merger que de notre participation \u00e0 leur conception et \u00e0 leur gestion. Mes articles et chroniques ont \u00e9t\u00e9 publi\u00e9s par plus de 100 m\u00e9dias sur quatre continents dont Le Monde, El Pa\u00eds (Madrid), Reforma (Mexico), The Next Web (Amsterdam) et Folha de S\u00e3o Paulo (Br\u00e9sil). J'enseigne aussi \u00e0 la Paris School of International Affairs de l'Institut d'\u00c9tudes Politiques de Paris et \u00e0 la WebSchoolFactory. J\u2019ai donn\u00e9 des cours \u00e0 l'Universit\u00e9 de Berkeley et \u00e0 l'Universit\u00e9 de Stanford. Je participe en temps qu\u2019expert au r\u00e9seau Netexplo. J\u2019ai publi\u00e9 plusieurs livres dont Comment le web change le monde, l'alchimie des multitudes (Pearson) avec Dominique Piotet (2008 et 2011). Quand je ne suis pas en vadrouille autour du monde, je vis entre Paris, Barcelone et Mexico. Mais toujours je suis int\u00e9ress\u00e9 par vos commentaires, critiques et suggestions. 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Piqu\u00e9 par la curiosit\u00e9 et l\u2019envie de comprendre ce que je sentais important, je suis all\u00e9 m\u2019installer dans la r\u00e9gion de San Francisco (janvier 1996) o\u00f9 j\u2019ai pass\u00e9 quinze ans \u00e0 enqu\u00eater sur ce qui s\u2019y faisait : l\u2019\u00e9mergence, le boom, le bust et la reprise. Un cycle complet \u00e0 la suite de quoi j\u2019ai trouv\u00e9 que m\u00eame \u00e0 Silicon Valley on peut se r\u00e9p\u00e9ter. En fait j\u2019ai la bougeotte. De retour en Europe (2010), j\u2019ai lanc\u00e9 un tour du monde de l\u2019innovation, le projet Winch 5 -- 45 villes, 32 pays entre septembre 2011 et octobre 2012 - enti\u00e8rement consacr\u00e9 \u00e0 l'\u00e9tude des conditions \u00e9conomiques, financi\u00e8res, culturelles et sociales du d\u00e9veloppement de l'innovation. J\u2019en a rapport\u00e9 des enseignements sur les meilleures fa\u00e7ons de la rendre possible, de l'encourager, de pr\u00e9parer individus, entreprises et nations \u00e0 participer ainsi \u00e0 la construction de leur propre futur. Une aventure fascinante qui m\u2019a permis de rencontrer des gens audacieux, dot\u00e9s d\u2019une grande intelligence ou d\u2019un grand c\u0153ur. Parfois les deux ensembles. Je donne r\u00e9guli\u00e8rement conf\u00e9rences et s\u00e9minaires sur ce sujet dans certaines entreprises fran\u00e7aises de poids : Bouygues Telecom, CapGemini, L'Or\u00e9al, SFR, SNCF, entre autres ainsi que dans des forums moins prestigieux mais dans lesquels l\u2019assistance est passionn\u00e9e Convaincu que l\u2019am\u00e9lioration de nos villes et de la d\u00e9mocratie locale est un enjeu technologique et social majeur, je viens de me lancer dans une nouvelle s\u00e9rie d\u2019enqu\u00eates \u2013 un tour du monde en plusieurs \u00e9tapes nomm\u00e9 Participolis - sur les villes intelligentes ou qui s\u2019efforcent de l\u2019\u00eatre : 20 villes entre janvier 2014 et avril 2015. Je le con\u00e7ois comme une tension constante entre deux p\u00f4les d\u2019un m\u00eame probl\u00e8me : CitySmarting ou l\u2019effort pour rendre les villes plus intelligentes gr\u00e2ce, notamment aux technologies de l\u2019information et Participolis, le fait qu\u2019un meilleur futur pour nos villes ne peut \u00e9merger que de notre participation \u00e0 leur conception et \u00e0 leur gestion. Mes articles et chroniques ont \u00e9t\u00e9 publi\u00e9s par plus de 100 m\u00e9dias sur quatre continents dont Le Monde, El Pa\u00eds (Madrid), Reforma (Mexico), The Next Web (Amsterdam) et Folha de S\u00e3o Paulo (Br\u00e9sil). J'enseigne aussi \u00e0 la Paris School of International Affairs de l'Institut d'\u00c9tudes Politiques de Paris et \u00e0 la WebSchoolFactory. J\u2019ai donn\u00e9 des cours \u00e0 l'Universit\u00e9 de Berkeley et \u00e0 l'Universit\u00e9 de Stanford. Je participe en temps qu\u2019expert au r\u00e9seau Netexplo. J\u2019ai publi\u00e9 plusieurs livres dont Comment le web change le monde, l'alchimie des multitudes (Pearson) avec Dominique Piotet (2008 et 2011). Quand je ne suis pas en vadrouille autour du monde, je vis entre Paris, Barcelone et Mexico. Mais toujours je suis int\u00e9ress\u00e9 par vos commentaires, critiques et suggestions. Francispisani \u00e0 gmailvousconnaissezlasuite Google http:\/\/tinyurl.com\/francispisani Twitter: @francispisani A tout de suite\u2026","sameAs":["https:\/\/www.francispisani.net\/","https:\/\/www.facebook.com\/francis.pisani","https:\/\/www.linkedin.com\/in\/francispisani","https:\/\/x.com\/francispisani","https:\/\/fr.wikipedia.org\/wiki\/Francis_Pisani"],"url":"https:\/\/www.francispisani.net\/en\/author\/francis-pisani\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":3195,"url":"https:\/\/www.francispisani.net\/en\/it-isnt-a-priority-for-south-africa\/","url_meta":{"origin":2844,"position":0},"title":"IT Isn\u2019t a Priority for South Africa – Francis Pisani","author":"Francis Pisani","date":"4 July 2012","format":false,"excerpt":"South Africa has some strong performers in its Internet and communications technologies (ITCT) activity, but the country doesn\u2019t seem to be making them a real part of its development strategy, and that\u2019s too bad.Let\u2019s begin with the SuccessesPaypal was born from the fusion of two companies, one of which was\u00a0X.com,\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3313,"url":"https:\/\/www.francispisani.net\/en\/design-thinking-how-to-innovate-if-youre-not-an-engineer\/","url_meta":{"origin":2844,"position":1},"title":"Design thinking: How to innovate if you\u2019re not an engineer – Francis Pisani","author":"Francis Pisani","date":"10 September 2012","format":false,"excerpt":"Tech innovation will always need engineers \u2013 and savvy geeks \u2013 entrepreneurs, and investors excited by risks and the opportunities that come with them.Everyone has their own recipe for success, so there really is no one true way to do things.It\u2019s like brewing, the co-mingling of important elements. 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It contains more than 10 million entries, gathered into more than\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"Screen shot 2012 02 18 at 12.16.06 PM Can Turkeys contribution to the Web be reproduced elsewhere?","src":"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2012\/02\/18\/ob_ae4805_screen-shot-2012-02-18-at-12-16-06-pm.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2871,"url":"https:\/\/www.francispisani.net\/building-location-based-social-networks-in-egyp\/","url_meta":{"origin":2844,"position":3},"title":"Building location-based social networks in Egypt – Francis Pisani","author":"Francis Pisani","date":"15 February 2012","format":false,"excerpt":"Adel Youssef, 39, a PhD in Computer Science from the University of Maryland, is the creator of Google\u2019s MyLocation service. He worked at Google for five years, receiving a myriad of Silicon Valley honors.\u00a0He\u2019s a member of the small group (14 people) who has won the Google Founders\u2019 award, given\u2026","rel":"","context":"In "Non classifi\u00e9(e)"","block_context":{"text":"Non classifi\u00e9(e)","link":"https:\/\/www.francispisani.net\/non-classifiee\/"},"img":{"alt_text":"10553 Building location based social networks in Egypt","src":"https:\/\/i0.wp.com\/fpisani.wpengine.com\/wp-content\/uploads\/2020\/08\/ob_463cfb_10553.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2956,"url":"https:\/\/www.francispisani.net\/en\/in-yogurtistan-creating-a-currency-thats-valuable-online-and-off\/","url_meta":{"origin":2844,"position":4},"title":"In Yogurtistan, creating a currency that\u2019s valuable online and off – Francis Pisani","author":"Francis Pisani","date":"17 March 2012","format":false,"excerpt":"Cemil Turun is, without a doubt, one of the most ambitious entrepreneurs I\u2019ve interviewed so far. He wants to create a currency that works in both the online and offline worlds. 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