{"id":2961,"date":"2012-03-19T09:00:00","date_gmt":"2012-03-19T08:00:00","guid":{"rendered":"https:\/\/fpisani.wpengine.com\/in-yogurtistan-a-currency-valuable-online-and-off\/"},"modified":"2012-03-19T09:00:00","modified_gmt":"2012-03-19T08:00:00","slug":"in-yogurtistan-a-currency-valuable-online-and-off","status":"publish","type":"post","link":"https:\/\/www.francispisani.net\/en\/in-yogurtistan-a-currency-valuable-online-and-off\/","title":{"rendered":"In Yogurtistan, a currency valuable online and off – Francis Pisani"},"content":{"rendered":"
\n
\n

Cemil Turun is, without a doubt, one of the most ambitious people I\u2019ve ever interviewed. He wants to create a currency that works in both the online and offline worlds. Facing my obvious journalist\u2019s skepticism, he hurries to add that his company, Yogurt Technologies (yogurt.com.tr) is one of the first six Turkish companies to receive VC financing. So some people take him seriously. What\u2019s his plan?<\/p>\n

The first step was the creation of\u00a0 Yogurtistan.com, \u201ca 3D world that\u2019s very different from Second Life. It\u2019s built on Adobe Air, and it works on all browsers. From it you can access iTunes, read books or watch full-screen TV, just like at home.\u201d<\/p>\n

Just as we go from one store to the next, on\u00a0 Yogurtistan.\u201dyou go from Migros to Quick Silver [two companies popular in Turkey] without changing tabs,\u201d Turun said. This creates \u201ca new web\u201d that lets users better mimic offline behaviors. \u201cWhen we are watching a movie and listening to certain group\u2019s music, or buying a jeans, we\u2019re creating data about our preferences,\u201d he said. \u201cToday, these preferences are not connected to my social networks in a meaningful way.\u201d<\/p>\n

The next step is the creation of a currency that allows users to pay for services or complete transactions online, as well as \u201cpaying at the restaurant you eat dinner at,\u201d he said during a meal in Istanbul. The secret is adding \u201ca fourth dimension based on online \u2018engagement,\u2019\u201d Turn said. \u201cA virtual sword generated by your actions in the last ten hours has value but does not buy you a glass of wine, does not record your engagement.\u201d This is what his team hopes to change: \u201cWe want to bring the value of your virtual engagement to the offline world.<\/p>\n

\u201cWe\u2019re working on creating a special currency that will work in both worlds. It\u2019s unique, and very disruptive,\u201d Turun said. He called it \u2018Kayme\u2019 \u2013 an Old Turkish word that was used in the nineteenth century when bank notes were first introduced \u2013 and it has value both online and off.<\/p>\n

In Turkey, Turun relies on a well-developed system of loyalty points. \u201cWe have agreements with most loyalty-point systems for exchanging with our virtual currency.\u201d<\/p>\n

This is where the endeavor is huge.\u201dThe big internet companies don\u2019t think about offline behavior, the most important part of our lives. One day, when you go to a restaurant, you\u2019ll check if you can pay with Facebook Credits. They\u2019re going to have to change if they want to survive long-term. Friendship is great, but spending money is an essential part of our lives. We need a currency that can be used in both dimensions.\u201d<\/p>\n

His clients already include Coca-Cola and Turkcell, Turkey\u2019s largest mobile company. These companies are also interested in user-behavior data (having it collected is opt-in). \u201cThe brands will be reaching\u00a0 users via small apps that we will serve in Yogurtistan. Those users who have opted-in will be paid Kayme by the brands. So the virtual currency, Kayme, will be backed by actual advertising budgets.\u201d<\/p>\n

The idea might seem crazy, but that\u2019s where things are trending. Mark Andreessen (who created the first web browser and today is an influential Silicon Valley investor) is convinced that \u201csoftware is eating the world.\u201d And Reid Hoffman, co-founder of PayPal and Linked-In, writes in Forbes that \u201cWe\u2019re at the early stages of a massive wave of innovation in the payment industry.\u201d<\/p>\n

Turun is not alone in trying to innovate in this area. But can he succeed? Here\u2019s what he thinks, via email: \u201cA company like Facebook would be in a better position But it\u2019s too big for a turn like this This is the essence of any start-up. We have only our desire to make this work. I think that if we succeed, it\u2019ll because I\u2019m crazy enough to think we can.\u201d<\/p>\n

\u00a0<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

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Je donne r\u00e9guli\u00e8rement conf\u00e9rences et s\u00e9minaires sur ce sujet dans certaines entreprises fran\u00e7aises de poids : Bouygues Telecom, CapGemini, L'Or\u00e9al, SFR, SNCF, entre autres ainsi que dans des forums moins prestigieux mais dans lesquels l\u2019assistance est passionn\u00e9e Convaincu que l\u2019am\u00e9lioration de nos villes et de la d\u00e9mocratie locale est un enjeu technologique et social majeur, je viens de me lancer dans une nouvelle s\u00e9rie d\u2019enqu\u00eates \u2013 un tour du monde en plusieurs \u00e9tapes nomm\u00e9 Participolis - sur les villes intelligentes ou qui s\u2019efforcent de l\u2019\u00eatre : 20 villes entre janvier 2014 et avril 2015. Je le con\u00e7ois comme une tension constante entre deux p\u00f4les d\u2019un m\u00eame probl\u00e8me : CitySmarting ou l\u2019effort pour rendre les villes plus intelligentes gr\u00e2ce, notamment aux technologies de l\u2019information et Participolis, le fait qu\u2019un meilleur futur pour nos villes ne peut \u00e9merger que de notre participation \u00e0 leur conception et \u00e0 leur gestion. Mes articles et chroniques ont \u00e9t\u00e9 publi\u00e9s par plus de 100 m\u00e9dias sur quatre continents dont Le Monde, El Pa\u00eds (Madrid), Reforma (Mexico), The Next Web (Amsterdam) et Folha de S\u00e3o Paulo (Br\u00e9sil). J'enseigne aussi \u00e0 la Paris School of International Affairs de l'Institut d'\u00c9tudes Politiques de Paris et \u00e0 la WebSchoolFactory. J\u2019ai donn\u00e9 des cours \u00e0 l'Universit\u00e9 de Berkeley et \u00e0 l'Universit\u00e9 de Stanford. Je participe en temps qu\u2019expert au r\u00e9seau Netexplo. J\u2019ai publi\u00e9 plusieurs livres dont Comment le web change le monde, l'alchimie des multitudes (Pearson) avec Dominique Piotet (2008 et 2011). Quand je ne suis pas en vadrouille autour du monde, je vis entre Paris, Barcelone et Mexico. Mais toujours je suis int\u00e9ress\u00e9 par vos commentaires, critiques et suggestions. Francispisani \u00e0 gmailvousconnaissezlasuite Google http:\/\/tinyurl.com\/francispisani Twitter: @francispisani A tout de suite\u2026","sameAs":["https:\/\/www.francispisani.net\/","https:\/\/www.facebook.com\/francis.pisani","https:\/\/www.linkedin.com\/in\/francispisani","https:\/\/x.com\/francispisani","https:\/\/fr.wikipedia.org\/wiki\/Francis_Pisani"],"url":"https:\/\/www.francispisani.net\/en\/author\/francis-pisani\/"}]}},"jetpack_publicize_connections":[],"jetpack-related-posts":[{"id":2956,"url":"https:\/\/www.francispisani.net\/en\/in-yogurtistan-creating-a-currency-thats-valuable-online-and-off\/","url_meta":{"origin":2961,"position":0},"title":"In Yogurtistan, creating a currency that\u2019s valuable online and off – Francis Pisani","author":"Francis Pisani","date":"17 March 2012","format":false,"excerpt":"Cemil Turun is, without a doubt, one of the most ambitious entrepreneurs I\u2019ve interviewed so far. He wants to create a currency that works in both the online and offline worlds. Facing my obvious journalistic skepticism, he hurries to add that his company,\u00a0Yogurt Technologies, is one of the first six\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"meydan1 520x390 In Yogurtistan, creating a currency thats valuable online and off","src":"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2012\/03\/17\/ob_41a9a2_meydan1-520x390.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3331,"url":"https:\/\/www.francispisani.net\/en\/social-entrepreneurship-in-china-part-one-isaac-mao-advocating-sharing\/","url_meta":{"origin":2961,"position":1},"title":"Social Entrepreneurship In China, Part One: Isaac Mao, Advocating Sharing – Francis Pisani","author":"Francis Pisani","date":"17 October 2012","format":false,"excerpt":"One of the biggest surprises I\u2019ve had recently was seeing the importance of social entrepreneurship in China. In a country that is often described as combining the worst of the capitalist and communist worlds, I found people who are trying to change both, and now. Currently there are few in\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"mao photo Social Entrepreneurship In China, Part One: Isaac Mao, Advocating Sharing","src":"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2012\/10\/17\/ob_c14816_mao-photo.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2962,"url":"https:\/\/www.francispisani.net\/en\/innovation-the-magic-and-the-method\/","url_meta":{"origin":2961,"position":2},"title":"Innovation: The magic and the method – Francis Pisani","author":"Francis Pisani","date":"22 March 2012","format":false,"excerpt":"When Otavio Good sees the word \u201csalida\u201d in a Spanish-speaking country, he thinks of \u201csalad\u201d instead of \u201cexit.\u201d To avoid the embarrassment that can result from mistakes like this, the Mountain View developer created\u00a0WordLens, a smartphone app that instantly translates texts, from signposts to menus, with a simple camera view.Right\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"WordLens2 Innovation: The magic and the method","src":"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2012\/03\/22\/ob_efbfe4_wordlens2.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3313,"url":"https:\/\/www.francispisani.net\/en\/design-thinking-how-to-innovate-if-youre-not-an-engineer\/","url_meta":{"origin":2961,"position":3},"title":"Design thinking: How to innovate if you\u2019re not an engineer – Francis Pisani","author":"Francis Pisani","date":"10 September 2012","format":false,"excerpt":"Tech innovation will always need engineers \u2013 and savvy geeks \u2013 entrepreneurs, and investors excited by risks and the opportunities that come with them.Everyone has their own recipe for success, so there really is no one true way to do things.It\u2019s like brewing, the co-mingling of important elements. The mix\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"silvio meira Design thinking: How to innovate if youre not an engineer","src":"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2012\/09\/10\/ob_48c821_silvio-meira.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3311,"url":"https:\/\/www.francispisani.net\/en\/start-ups-that-are-global-from-day-one\/","url_meta":{"origin":2961,"position":4},"title":"Start-ups that are global from day one – Francis Pisani","author":"Francis Pisani","date":"7 September 2012","format":false,"excerpt":"Before heading off to Asia and the US, I wanted to make some initial summaries of what I\u2019ve learned during my travels. The first was an article on the idea of ecosystems, published in July. This one, the second, is about start-ups that are global from day one. I\u2019ll follow\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"Horacio Start ups that are global from day one","src":"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2012\/09\/07\/ob_1f81fb_horacio.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3778,"url":"https:\/\/www.francispisani.net\/en\/citynnovation-searching-for-innovative-cities-throughout-the-world\/","url_meta":{"origin":2961,"position":5},"title":"Citynnovation : searching for innovative cities throughout the world – Francis Pisani","author":"Francis Pisani","date":"24 February 2014","format":false,"excerpt":"I wrote this column on the plane that took me from Barcelona to Las Vegas, the first stop on my world tour of smart cities - or, to be more specific, my tour of the efforts undertaken by some cities to better use information and communication technologies to improve our\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"amp_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/posts\/2961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/comments?post=2961"}],"version-history":[{"count":0,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/posts\/2961\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/media?parent=2961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/categories?post=2961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/tags?post=2961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}