{"id":2971,"date":"2012-03-30T09:00:00","date_gmt":"2012-03-30T07:00:00","guid":{"rendered":"https:\/\/fpisani.wpengine.com\/netexplos-global-innovation-trends\/"},"modified":"2012-03-30T09:00:00","modified_gmt":"2012-03-30T07:00:00","slug":"netexplos-global-innovation-trends","status":"publish","type":"post","link":"https:\/\/www.francispisani.net\/en\/netexplos-global-innovation-trends\/","title":{"rendered":"Netexplo\u2019s Global Innovation Trends – Francis Pisani"},"content":{"rendered":"
\n
\n

A good lesson for someone traveling the world in search of innovation is that you can also learn about it by staying in one place for a few days. This happened to me at the Netexplo Forum, held March 15-16 at UNESCO\u2019S Paris headquarters.<\/p>\n

According to Thierry Happe, who co-founded the annual event with\u00a0 Martine Bidegain, there are three \u201clignes de force<\/em>\u201d (defining features) marking innovation this year:<\/p>\n

First, big data, \u201cWe are going to make more decisions with a real-time databases than we do based on experience and intuition,\u201d Happe said. The second is SoLoMo, the term used to describe the fact that our online activities are becoming increasingly social, local and mobile. The third is activism 2.0, which, as last year\u2019s Arab Spring showed, can no longer be ignored..<\/p>\n

The conference was structured around a\u00a0trend report<\/a>\u00a0authored by sociologist\u00a0 Bernard Cathelat after Netexplo and its global network selected 400 startups (of these, 100 are selected to compete for 10 awards at the event.)<\/p>\n

Tracking and profiling<\/strong>. Everything we do online leaves a trace, a trace used by governments and corporations to better understand us and our actions. Transparency becomes a service offering. We live in a \u201cworld of glass\u201d where it\u2019s easy to learn how much any doctor in the US receives from pharmaceutical companies. (\u201c$ for docs\u201d, the app that does this, was created by ProPublica.org, which has won two Pulitzers for data journalism.)<\/p>\n

This can create a veritable\u00a0 \u201cidentity crisis\u201d that forces users to choose a personal or enterprise strategy that considers both how we\u2019re tracked and demands for transparency. It\u2019s an ambiguous area, since we\u2019ll always ask for the transparency of others, while preserving their own private space. Social networks are becoming tools to manage our sway capital, our influence as potential revenue source.<\/p>\n

The last point is match marketing, which, unlike mass marketing, uses existing data to create pinpoint relationships between users and brands.\u00a0 FreeMonee.com uses credit-card data to offer users branded \u201cgifts,\u201d is the best example of this.<\/p>\n

It\u2019s essential to understand that we\u2019re passing from a moment where the emphasis is placed on connection (social networks) to one where it is placed on big data, from the dispersion of power to its concentration. As long as users don\u2019t demand more transparency, in order to restrict access to their data and to prevent its collection in linked databases open to a handful of actors \u2013 Google and Facebook, for example.<\/p>\n

The advantage of tracking trends like this is that they\u2019re simple; the disadvantage is that they seem inevitable. You can either be part of them or profit from them. We might be better off presenting them as tensions delimiting the areas where the actors should position themselves.<\/p>\n

What I got from Cathelat\u2019s speech\u00a0 is the tension that simultaneously links with and opposes big data\u2019s ability to know, collect and save everything, and the right for forgetting, for discretion, for individual and group secrets. As well as the tension between transparency as a social demand and opacity as exploitative system used by corporations and institutions.<\/p>\n

Fortunately, there are a lot of innovators whose interests are primarily humanitarian. People like Selene Chew, a graduate student from Singapore, who was awarded the conference\u2019s grand prize for Blindspot, a cane for the visually impaired that uses GPS to locate users, to detect objects and find nearby friends and contact them via smartphone. It\u2019s amazing.<\/p>\n

I learned a lot in my two days at Netexplo Forum. But the tensions on exhibit at the conference are not lived the same way, with the same balance of powers, everywhere. To see the differences, you need to be on the ground. Next step: Brazil.<\/p>\n

\u00a0<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

A good lesson for someone traveling the world in search of innovation is that you can also learn about it by staying in one place for a few days. This happened to me at the Netexplo Forum, held March 15-16 at UNESCO\u2019S Paris headquarters. 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Je le con\u00e7ois comme une tension constante entre deux p\u00f4les d\u2019un m\u00eame probl\u00e8me : CitySmarting ou l\u2019effort pour rendre les villes plus intelligentes gr\u00e2ce, notamment aux technologies de l\u2019information et Participolis, le fait qu\u2019un meilleur futur pour nos villes ne peut \u00e9merger que de notre participation \u00e0 leur conception et \u00e0 leur gestion. Mes articles et chroniques ont \u00e9t\u00e9 publi\u00e9s par plus de 100 m\u00e9dias sur quatre continents dont Le Monde, El Pa\u00eds (Madrid), Reforma (Mexico), The Next Web (Amsterdam) et Folha de S\u00e3o Paulo (Br\u00e9sil). J'enseigne aussi \u00e0 la Paris School of International Affairs de l'Institut d'\u00c9tudes Politiques de Paris et \u00e0 la WebSchoolFactory. J\u2019ai donn\u00e9 des cours \u00e0 l'Universit\u00e9 de Berkeley et \u00e0 l'Universit\u00e9 de Stanford. Je participe en temps qu\u2019expert au r\u00e9seau Netexplo. 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Piqu\u00e9 par la curiosit\u00e9 et l\u2019envie de comprendre ce que je sentais important, je suis all\u00e9 m\u2019installer dans la r\u00e9gion de San Francisco (janvier 1996) o\u00f9 j\u2019ai pass\u00e9 quinze ans \u00e0 enqu\u00eater sur ce qui s\u2019y faisait : l\u2019\u00e9mergence, le boom, le bust et la reprise. Un cycle complet \u00e0 la suite de quoi j\u2019ai trouv\u00e9 que m\u00eame \u00e0 Silicon Valley on peut se r\u00e9p\u00e9ter. En fait j\u2019ai la bougeotte. De retour en Europe (2010), j\u2019ai lanc\u00e9 un tour du monde de l\u2019innovation, le projet Winch 5 -- 45 villes, 32 pays entre septembre 2011 et octobre 2012 - enti\u00e8rement consacr\u00e9 \u00e0 l'\u00e9tude des conditions \u00e9conomiques, financi\u00e8res, culturelles et sociales du d\u00e9veloppement de l'innovation. J\u2019en a rapport\u00e9 des enseignements sur les meilleures fa\u00e7ons de la rendre possible, de l'encourager, de pr\u00e9parer individus, entreprises et nations \u00e0 participer ainsi \u00e0 la construction de leur propre futur. Une aventure fascinante qui m\u2019a permis de rencontrer des gens audacieux, dot\u00e9s d\u2019une grande intelligence ou d\u2019un grand c\u0153ur. Parfois les deux ensembles. Je donne r\u00e9guli\u00e8rement conf\u00e9rences et s\u00e9minaires sur ce sujet dans certaines entreprises fran\u00e7aises de poids : Bouygues Telecom, CapGemini, L'Or\u00e9al, SFR, SNCF, entre autres ainsi que dans des forums moins prestigieux mais dans lesquels l\u2019assistance est passionn\u00e9e Convaincu que l\u2019am\u00e9lioration de nos villes et de la d\u00e9mocratie locale est un enjeu technologique et social majeur, je viens de me lancer dans une nouvelle s\u00e9rie d\u2019enqu\u00eates \u2013 un tour du monde en plusieurs \u00e9tapes nomm\u00e9 Participolis - sur les villes intelligentes ou qui s\u2019efforcent de l\u2019\u00eatre : 20 villes entre janvier 2014 et avril 2015. Je le con\u00e7ois comme une tension constante entre deux p\u00f4les d\u2019un m\u00eame probl\u00e8me : CitySmarting ou l\u2019effort pour rendre les villes plus intelligentes gr\u00e2ce, notamment aux technologies de l\u2019information et Participolis, le fait qu\u2019un meilleur futur pour nos villes ne peut \u00e9merger que de notre participation \u00e0 leur conception et \u00e0 leur gestion. Mes articles et chroniques ont \u00e9t\u00e9 publi\u00e9s par plus de 100 m\u00e9dias sur quatre continents dont Le Monde, El Pa\u00eds (Madrid), Reforma (Mexico), The Next Web (Amsterdam) et Folha de S\u00e3o Paulo (Br\u00e9sil). J'enseigne aussi \u00e0 la Paris School of International Affairs de l'Institut d'\u00c9tudes Politiques de Paris et \u00e0 la WebSchoolFactory. J\u2019ai donn\u00e9 des cours \u00e0 l'Universit\u00e9 de Berkeley et \u00e0 l'Universit\u00e9 de Stanford. Je participe en temps qu\u2019expert au r\u00e9seau Netexplo. J\u2019ai publi\u00e9 plusieurs livres dont Comment le web change le monde, l'alchimie des multitudes (Pearson) avec Dominique Piotet (2008 et 2011). Quand je ne suis pas en vadrouille autour du monde, je vis entre Paris, Barcelone et Mexico. Mais toujours je suis int\u00e9ress\u00e9 par vos commentaires, critiques et suggestions. Francispisani \u00e0 gmailvousconnaissezlasuite Google http:\/\/tinyurl.com\/francispisani Twitter: @francispisani A tout de suite\u2026","sameAs":["https:\/\/www.francispisani.net\/","https:\/\/www.facebook.com\/francis.pisani","https:\/\/www.linkedin.com\/in\/francispisani","https:\/\/x.com\/francispisani","https:\/\/fr.wikipedia.org\/wiki\/Francis_Pisani"],"url":"https:\/\/www.francispisani.net\/en\/author\/francis-pisani\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":2692,"url":"https:\/\/www.francispisani.net\/en\/how-do-you-ask-the-innovation-question\/","url_meta":{"origin":2971,"position":0},"title":"How do you ask the innovation question? – Francis Pisani","author":"Francis Pisani","date":"10 October 2011","format":false,"excerpt":"Casablanca\u00a0\u2014 Lean, sporting a light beard, Adnane Charafeddine has the intense look of someone with a vision. And yet, when he shows me his method of innovating, I\u2019m surprised \u2013 his art is copying. That\u2019s how he created\u00a0QuelleVoiture.ma\u00a0(What a Car), a social site bringing together car buyers and sellers. Buyers\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"quelle voiture How do you ask the innovation question?","src":"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2011\/10\/10\/ob_b90e63_quelle-voiture.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2011\/10\/10\/ob_b90e63_quelle-voiture.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2011\/10\/10\/ob_b90e63_quelle-voiture.png?resize=525%2C300 1.5x"},"classes":[]},{"id":3797,"url":"https:\/\/www.francispisani.net\/en\/memo-for-los-angeles-and-other-cities\/","url_meta":{"origin":2971,"position":1},"title":"Memo for Los Angeles\u2026and other cities – Francis Pisani","author":"Francis Pisani","date":"3 April 2014","format":false,"excerpt":"I recently went on a trip to several Asian cities (Songdo, Seoul, Singapore, Hyderabad) as part of a class at the University of Southern California taught with professor Fran\u00e7ois Bar. It was quite an experience: students took part in the trip thanks to Cisco TelePresence centers. On each step of\u2026","rel":"","context":"In "Citynnovation"","block_context":{"text":"Citynnovation","link":"https:\/\/www.francispisani.net\/citynnovation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2871,"url":"https:\/\/www.francispisani.net\/building-location-based-social-networks-in-egyp\/","url_meta":{"origin":2971,"position":2},"title":"Building location-based social networks in Egypt – Francis Pisani","author":"Francis Pisani","date":"15 February 2012","format":false,"excerpt":"Adel Youssef, 39, a PhD in Computer Science from the University of Maryland, is the creator of Google\u2019s MyLocation service. He worked at Google for five years, receiving a myriad of Silicon Valley honors.\u00a0He\u2019s a member of the small group (14 people) who has won the Google Founders\u2019 award, given\u2026","rel":"","context":"In "Non classifi\u00e9(e)"","block_context":{"text":"Non classifi\u00e9(e)","link":"https:\/\/www.francispisani.net\/non-classifiee\/"},"img":{"alt_text":"10553 Building location based social networks in Egypt","src":"https:\/\/i0.wp.com\/fpisani.wpengine.com\/wp-content\/uploads\/2020\/08\/ob_463cfb_10553.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3199,"url":"https:\/\/www.francispisani.net\/en\/social-media-still-makes-me-uneasy-but-at-the-same-time\/","url_meta":{"origin":2971,"position":3},"title":"Social media still makes me uneasy, but at the same time\u2026 – Francis Pisani","author":"Francis Pisani","date":"6 July 2012","format":false,"excerpt":"I dined recently at a fabulous Tel Aviv restaurant with\u00a0 Ayelet Noff and Motti Peer, partners and heads of\u00a0\u00a0Blonde 2.0, a site helping companies use social media better. The two are young and handsome, and their clients are some of Israel\u2019s most dynamic and the world\u2019s largest. People who succeed\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2961,"url":"https:\/\/www.francispisani.net\/en\/in-yogurtistan-a-currency-valuable-online-and-off\/","url_meta":{"origin":2971,"position":4},"title":"In Yogurtistan, a currency valuable online and off – Francis Pisani","author":"Francis Pisani","date":"19 March 2012","format":false,"excerpt":"Cemil Turun is, without a doubt, one of the most ambitious people I\u2019ve ever interviewed. He wants to create a currency that works in both the online and offline worlds. Facing my obvious journalist\u2019s skepticism, he hurries to add that his company, Yogurt Technologies (yogurt.com.tr) is one of the first\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2946,"url":"https:\/\/www.francispisani.net\/en\/accelerating-innovation-in-lebanon-1\/","url_meta":{"origin":2971,"position":5},"title":"\u201cAccelerating\u201d Innovation in Lebanon – Francis Pisani","author":"Francis Pisani","date":"8 March 2012","format":false,"excerpt":"I have no idea how many innovators there in Lebanon fiddling around in their mountain garages with dreams of dethroning Facebook, Google and Twitter. But I\u2019m sure they can find all the resources they need in Beirut\u2019s startup accelerators.Since there\u2019s not really a clear definition, you can get an idea\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/posts\/2971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/comments?post=2971"}],"version-history":[{"count":0,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/posts\/2971\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/media?parent=2971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/categories?post=2971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/tags?post=2971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}