{"id":3041,"date":"2012-04-06T09:00:00","date_gmt":"2012-04-06T07:00:00","guid":{"rendered":"https:\/\/fpisani.wpengine.com\/brazil-ledface-answers-your-subjective-questions\/"},"modified":"2012-04-06T09:00:00","modified_gmt":"2012-04-06T07:00:00","slug":"brazil-ledface-answers-your-subjective-questions","status":"publish","type":"post","link":"https:\/\/www.francispisani.net\/en\/brazil-ledface-answers-your-subjective-questions\/","title":{"rendered":"Brazil: Ledface Answers Your Subjective Questions – Francis Pisani"},"content":{"rendered":"
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\"ledface<\/a><\/p>\n

<\/a>Where was Einstein born? You probably don\u2019t know (I don\u2019t), but no big deal: Wikipedia, Google, Yahoo and Bing, to name a few, can give you the answer almost instantaneously. But if you want to find the best book for exploring his theory \u2026 then things get hard.<\/p>\n

Search engines and encyclopedias can answer any objective question one could possibly ask. But they falter when we ask subjective things \u2013 even if 55% of questions asked on Google are subjective, according to Horacio Poblete, co-founder of the Brazilian search engine,\u00a0Ledface<\/a>. These questions are a larger source of revenue, as more clicks are needed to find the answer than the one click needed for factual ones.<\/p>\n

\u201cIt\u2019s simple,\u201d Poblete says. \u201cGoogle and the others are failing when it comes to something as easy as giving an opinion.\u201d Questions like this one, asked by Google employee from India: \u201d What\u2019s the best time to plant crops in India if monsoon season arrived earlier than usual?\u201d<\/p>\n

Poblete lives in Campinas, west of\u00a0 S\u00e3o Paulo. I interviewed him on Skype, from Rio.<\/p>\n

Here\u2019s what I learned about Ledface:<\/p>\n

How it works<\/strong><\/p>\n