{"id":3045,"date":"2012-04-10T09:00:00","date_gmt":"2012-04-10T07:00:00","guid":{"rendered":"https:\/\/fpisani.wpengine.com\/brazil-in-recife-innovation-and-design-for-job-creation\/"},"modified":"2012-04-10T09:00:00","modified_gmt":"2012-04-10T07:00:00","slug":"brazil-in-recife-innovation-and-design-for-job-creation","status":"publish","type":"post","link":"https:\/\/www.francispisani.net\/en\/brazil-in-recife-innovation-and-design-for-job-creation\/","title":{"rendered":"Brazil: In Recife, Innovation and Design for Job Creation – Francis Pisani"},"content":{"rendered":"
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Located in the historic center of one of the America\u2019s oldest cities, Porto Digital is a technology park that has made the northeastern city of Recife Brazil\u2019s third IT hub, behind S\u00e3o Paulo and Rio de Janeiro. The park is the result of efforts of a group of computer-science professors who were tired of watching their students leave the region. The park is taking on the challenges created by digital acceleration, and must respond to the difficult question of innovating \u201con a global scale.\u201d<\/p>\n

The professors, from the federal university of Pernambouc (the state Recife is the capital of), trained excellent engineers who, unfortunately, found it difficult to find local employment. Some created their own companies, which were quickly bought and relocated. The professors, tired of losing their students, created the Recife Center for Advanced Studies and Systems (C.E.S.A.R.) in 1996, to change the dynamic between academia and enterprise. In 2000, the governor, encouraged by the professors\u2019 success, decided to create a center for software creation \u2013 Porto Digital \u2014 which received local, regional and federal funding.<\/p>\n

Creative Industry<\/strong><\/p>\n

The biggest surprise in this was the decision to locate Portal Digital in the city\u2019s historic center, then abandoned to the sun and sea.\u00a0 Silvio Meira, one of the group\u2019s initial members, and today president of C.E.S.A.R.\u2019s executive council, wanted to to build it next to the university, which the military dictatorship had carefully situated far from the city\u2019s center. But Claudio Marinho, at the time Pernambouc\u2019s director of technology, fought to make Porto Digital part of the area\u2019s urban renewal efforts.\u00a0 He won when, after several months of discussion, Meira conceded that there weren\u2019t any good restaurants near the university. The creative class needs its creature comforts.<\/p>\n

Today, Porto Digital houses 200 companies, employing 6,500 people. Developers stay in Recife, and large companies like Accenture and Nokia are moving there. But moving from job creation to innovation calls for a number of qualitative steps.<\/p>\n

Porto Digital is placing its hopes on the creative industry: gaming, digital art, cinema, advertising, and other medias. C.E.S.A.R. emphasizes R&D, with its labs \u2013 embedded systems and digital television, notably \u2013 and program centered on the innovation process.<\/p>\n

Meira is devoting himself to the design approach, notably with business modeling. Not because it\u2019s popular, but because people in Silicon Valley fool themselves by betting their future on design while outsourcing production. \u201cThis is brainware, and Brazilian brains are as good as any other,\u201d he told me in 2011, when we first met. It\u2019s less expensive than developing an automobile industry.<\/p>\n

\u201cWe\u2019re going to try to create companies that have impact at a global level, with algorithms that work at a global scale\u201d he says today. \u201cBut things like Skype, Google and Facebook are beyond what the majority of the world\u2019s educational institutions can attain.\u201d Decades are needed to succeed.<\/p>\n

What remains is design, what Meira sees as a four-part process. The first three are well-known: knowledge (education), entrepreneurship and investment. To these, Meira adds the notion of \u201cunderstanding the complexity of problems\u00a0 at a global scale and having the ability to resolve them.\u201d The vision\u2019s still a bit unclear, but no one can say that this door should stay closed. In Recife and elsewhere.<\/p>\n

\u00a0<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Located in the historic center of one of the America\u2019s oldest cities, Porto Digital is a technology park that has made the northeastern city of Recife Brazil\u2019s third IT hub, behind S\u00e3o Paulo and Rio de Janeiro. 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Je donne r\u00e9guli\u00e8rement conf\u00e9rences et s\u00e9minaires sur ce sujet dans certaines entreprises fran\u00e7aises de poids : Bouygues Telecom, CapGemini, L'Or\u00e9al, SFR, SNCF, entre autres ainsi que dans des forums moins prestigieux mais dans lesquels l\u2019assistance est passionn\u00e9e Convaincu que l\u2019am\u00e9lioration de nos villes et de la d\u00e9mocratie locale est un enjeu technologique et social majeur, je viens de me lancer dans une nouvelle s\u00e9rie d\u2019enqu\u00eates \u2013 un tour du monde en plusieurs \u00e9tapes nomm\u00e9 Participolis - sur les villes intelligentes ou qui s\u2019efforcent de l\u2019\u00eatre : 20 villes entre janvier 2014 et avril 2015. Je le con\u00e7ois comme une tension constante entre deux p\u00f4les d\u2019un m\u00eame probl\u00e8me : CitySmarting ou l\u2019effort pour rendre les villes plus intelligentes gr\u00e2ce, notamment aux technologies de l\u2019information et Participolis, le fait qu\u2019un meilleur futur pour nos villes ne peut \u00e9merger que de notre participation \u00e0 leur conception et \u00e0 leur gestion. Mes articles et chroniques ont \u00e9t\u00e9 publi\u00e9s par plus de 100 m\u00e9dias sur quatre continents dont Le Monde, El Pa\u00eds (Madrid), Reforma (Mexico), The Next Web (Amsterdam) et Folha de S\u00e3o Paulo (Br\u00e9sil). J'enseigne aussi \u00e0 la Paris School of International Affairs de l'Institut d'\u00c9tudes Politiques de Paris et \u00e0 la WebSchoolFactory. J\u2019ai donn\u00e9 des cours \u00e0 l'Universit\u00e9 de Berkeley et \u00e0 l'Universit\u00e9 de Stanford. Je participe en temps qu\u2019expert au r\u00e9seau Netexplo. J\u2019ai publi\u00e9 plusieurs livres dont Comment le web change le monde, l'alchimie des multitudes (Pearson) avec Dominique Piotet (2008 et 2011). Quand je ne suis pas en vadrouille autour du monde, je vis entre Paris, Barcelone et Mexico. Mais toujours je suis int\u00e9ress\u00e9 par vos commentaires, critiques et suggestions. Francispisani \u00e0 gmailvousconnaissezlasuite Google http:\/\/tinyurl.com\/francispisani Twitter: @francispisani A tout de suite\u2026","sameAs":["https:\/\/www.francispisani.net\/","https:\/\/www.facebook.com\/francis.pisani","https:\/\/www.linkedin.com\/in\/francispisani","https:\/\/x.com\/francispisani","https:\/\/fr.wikipedia.org\/wiki\/Francis_Pisani"],"url":"https:\/\/www.francispisani.net\/en\/author\/francis-pisani\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":3313,"url":"https:\/\/www.francispisani.net\/en\/design-thinking-how-to-innovate-if-youre-not-an-engineer\/","url_meta":{"origin":3045,"position":0},"title":"Design thinking: How to innovate if you\u2019re not an engineer – Francis Pisani","author":"Francis Pisani","date":"10 September 2012","format":false,"excerpt":"Tech innovation will always need engineers \u2013 and savvy geeks \u2013 entrepreneurs, and investors excited by risks and the opportunities that come with them.Everyone has their own recipe for success, so there really is no one true way to do things.It\u2019s like brewing, the co-mingling of important elements. The mix\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"silvio meira Design thinking: How to innovate if youre not an engineer","src":"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2012\/09\/10\/ob_48c821_silvio-meira.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2682,"url":"https:\/\/www.francispisani.net\/en\/mexico-social-networks-against-narcos-1\/","url_meta":{"origin":3045,"position":1},"title":"Mexico: Social networks against narcos – Francis Pisani","author":"Francis Pisani","date":"7 October 2011","format":false,"excerpt":"Mexican web users are perhaps in the process of creating, however gropingly, something new: using social networks to make up for the absence of civil society acting against the government and against narcos. Paradoxically, it is those in power who, with their preoccupation with social networks, show the phenomenon\u2019s power.First,\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"mexico fallido Mexico: Social networks against narcos","src":"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2011\/10\/07\/ob_dba4f2_mexico-fallido.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2011\/10\/07\/ob_dba4f2_mexico-fallido.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2011\/10\/07\/ob_dba4f2_mexico-fallido.jpg?resize=525%2C300 1.5x"},"classes":[]},{"id":3797,"url":"https:\/\/www.francispisani.net\/en\/memo-for-los-angeles-and-other-cities\/","url_meta":{"origin":3045,"position":2},"title":"Memo for Los Angeles\u2026and other cities – Francis Pisani","author":"Francis Pisani","date":"3 April 2014","format":false,"excerpt":"I recently went on a trip to several Asian cities (Songdo, Seoul, Singapore, Hyderabad) as part of a class at the University of Southern California taught with professor Fran\u00e7ois Bar. It was quite an experience: students took part in the trip thanks to Cisco TelePresence centers. On each step of\u2026","rel":"","context":"In "Citynnovation"","block_context":{"text":"Citynnovation","link":"https:\/\/www.francispisani.net\/citynnovation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2952,"url":"https:\/\/www.francispisani.net\/en\/a-financier-who-tweets-follows-middle-east-innovation-but-doesnt-invest-in-i\/","url_meta":{"origin":3045,"position":3},"title":"A financier who tweets, follows Middle East innovation, but doesn\u2019t invest in IT. – Francis Pisani","author":"Francis Pisani","date":"13 March 2012","format":false,"excerpt":"100,000 followers and 27,000 tweets make Sultan Al-Qassemi (@sultanalqassemi) one of the most influential tweeters in the Arab world. A native of the Emirates, he enjoys a great freedom of expression and, more importantly, uses it in service of democratic movements. His columns appear in\u00a0The New York Times, the\u00a0Financial Times,\u00a0The\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"Al Qassemi A financier who tweets, follows Middle East innovation, but doesnt invest in IT.","src":"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2012\/03\/13\/ob_7adb66_al-qassemi.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2738,"url":"https:\/\/www.francispisani.net\/en\/alexandria-the-library-from-papyrus-to-bits\/","url_meta":{"origin":3045,"position":4},"title":"Alexandria: The library, from papyrus to bits – Francis Pisani","author":"Francis Pisani","date":"7 November 2011","format":false,"excerpt":"Alexandria\u00a0\u2013 Located not far from the ruins of its ancestor, the building containing the new library of Alexandria (Bibalex) is alone worth the trip. The exterior of the building designed by the Norwegian firm\u00a0Sn\u00f8hetta\u00a0looks like a sort of half-moon sitting on the horizon. The interior contains the largest reading room\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"alexandriefrancis1 Alexandria: The library, from papyrus to bits.","src":"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2011\/11\/07\/ob_5690ce_alexandriefrancis1.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3952,"url":"https:\/\/www.francispisani.net\/en\/best_story_not_\/","url_meta":{"origin":3045,"position":5},"title":"‘BEST STORY, NOT THE BIGGEST BOMB’ – How to fight the terror networks – Francis Pisani","author":"Francis Pisani","date":"1 June 2002","format":false,"excerpt":"John Arquilla and David Ronfeldt codified the strategy that helped the United States overthrow the Taliban regime in Afghanistan. They believe that Osama bin Laden and al-Qaida could still prevail if they got hold of weapons of mass destruction, and the US and its allies must prevent that acquisition. To\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/posts\/3045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/comments?post=3045"}],"version-history":[{"count":0,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/posts\/3045\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/media?parent=3045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/categories?post=3045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/tags?post=3045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}