{"id":3084,"date":"2012-05-09T09:00:00","date_gmt":"2012-05-09T07:00:00","guid":{"rendered":"https:\/\/fpisani.wpengine.com\/innovation-in-indias-cafes\/"},"modified":"2012-05-09T09:00:00","modified_gmt":"2012-05-09T07:00:00","slug":"innovation-in-indias-cafes","status":"publish","type":"post","link":"https:\/\/www.francispisani.net\/en\/innovation-in-indias-cafes\/","title":{"rendered":"Innovation in India\u2019s caf\u00e9s – Francis Pisani"},"content":{"rendered":"
\n
\n

Starbucks has competition.\u00a0Caf\u00e9 Coffee Day<\/a>, an Indian chain with 1,300 locations, is on its heels. The coffee is different, but just as good. Its advantage will come from the way it uses tech, which is a bit ironic when you recall that the American chain is originally from Seattle, not far from Microsoft.<\/p>\n

Heading the project is Rajeev Suri, former head of marketing at a Bangalore IT services giant. Wanting to no longer lead the employee\u2019s life, he invested, alongside the head of\u00a0CafeCoffeeDay.com<\/a>\u00a0in a venture called\u00a0LiquidKrystal<\/a>, which Suri hopes will forever change cafes. The project rests on three tech trends: touchscreens, social networks and what Suri calls \u201cmobile plus local\u201d \u2013 what I like to call \u201cmobiquity.\u201d<\/p>\n

\u201cThat\u2019s exactly it,\u201d he says.<\/p>\n

The project is an example of how innovation is always a case of putting already existing elements together in new ways. The only real problem the group had when launching is the most well-known platform,\u00a0Microsoft\u2019s Surface<\/a>, was way too expensive at $24,000.<\/p>\n

But there were ways to reduce the costs. Industrial production is becoming increasingly modular, so creators no longer need to be fabricators. Like a recipe for a meal, all they need to is do the shopping and put the ingredients together.<\/p>\n

Suri\u2019s first attempt was a $12,000 table without a multitouch screen. The second attempt led to an $800 table with a multi-touch screen that\u2019s \u201calmost as good as the Surface. It\u2019s strong enough to launch, while the company was working on the third iteration, which will cost less and perform better.<\/p>\n

Beginning in June, they\u2019ll be putting about 3 or 4 tables in cafes per month, in a campaign called\u00a0WINT, What an Interesting Table<\/a>. Customers can use them to talk to neighbors, flirt with people at the next table and to connect to the rest of the world.<\/p>\n

The most ambitious thing about the project is, potentially, the business model.<\/p>\n

Suri makes a distinction between \u201clinear business models, where growth depends on physical resources,\u201d and \u201cnon-liners models, where the market is virtual.\u201d\u201d In a traditional cafe, revenue is based on the number of customers, and therefore the number of tables. But WINTs transforms tables and consumers into media, monetizing them by charging users for web use.<\/p>\n

\u201cA million customers visit Coffee Day every day,\u201d Suri says. \u201cBut I can have hundreds of thousands of transactions per table if I can create the same level of engagement as games.\u201d This from both on-site media consumption and e-commerce. Suri plans on running Bollywoood movies and transmedia series on WINTs, as well.<\/p>\n

You can be skeptical, but Suri can offer his tables at a low price, see if the market likes them, and spread his model across the globe while betting on huge revenue growth. Like the chain\u2019s motto says, \u201cA lot can happen over coffee.\u201d<\/p>\n

\u00a0<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Starbucks has competition.\u00a0Caf\u00e9 Coffee Day, an Indian chain with 1,300 locations, is on its heels. The coffee is different, but just as good. Its advantage will come from the way it uses tech, which is a bit ironic when you recall that the American chain is originally from Seattle, not far from Microsoft. Heading the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"newspack_featured_image_position":"","newspack_post_subtitle":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[344,652,651],"tags":[],"class_list":["post-3084","post","type-post","status-publish","format-standard","hentry","category-english","category-technos-3","category-winch5-3","entry"],"yoast_head":"\nInnovation in India\u2019s caf\u00e9s - Francis Pisani<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.francispisani.net\/en\/innovation-in-indias-cafes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovation in India\u2019s caf\u00e9s - Francis Pisani\" \/>\n<meta property=\"og:description\" content=\"Starbucks has competition.\u00a0Caf\u00e9 Coffee Day, an Indian chain with 1,300 locations, is on its heels. 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Piqu\u00e9 par la curiosit\u00e9 et l\u2019envie de comprendre ce que je sentais important, je suis all\u00e9 m\u2019installer dans la r\u00e9gion de San Francisco (janvier 1996) o\u00f9 j\u2019ai pass\u00e9 quinze ans \u00e0 enqu\u00eater sur ce qui s\u2019y faisait : l\u2019\u00e9mergence, le boom, le bust et la reprise. Un cycle complet \u00e0 la suite de quoi j\u2019ai trouv\u00e9 que m\u00eame \u00e0 Silicon Valley on peut se r\u00e9p\u00e9ter. En fait j\u2019ai la bougeotte. De retour en Europe (2010), j\u2019ai lanc\u00e9 un tour du monde de l\u2019innovation, le projet Winch 5 -- 45 villes, 32 pays entre septembre 2011 et octobre 2012 - enti\u00e8rement consacr\u00e9 \u00e0 l'\u00e9tude des conditions \u00e9conomiques, financi\u00e8res, culturelles et sociales du d\u00e9veloppement de l'innovation. 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Je donne r\u00e9guli\u00e8rement conf\u00e9rences et s\u00e9minaires sur ce sujet dans certaines entreprises fran\u00e7aises de poids : Bouygues Telecom, CapGemini, L'Or\u00e9al, SFR, SNCF, entre autres ainsi que dans des forums moins prestigieux mais dans lesquels l\u2019assistance est passionn\u00e9e Convaincu que l\u2019am\u00e9lioration de nos villes et de la d\u00e9mocratie locale est un enjeu technologique et social majeur, je viens de me lancer dans une nouvelle s\u00e9rie d\u2019enqu\u00eates \u2013 un tour du monde en plusieurs \u00e9tapes nomm\u00e9 Participolis - sur les villes intelligentes ou qui s\u2019efforcent de l\u2019\u00eatre : 20 villes entre janvier 2014 et avril 2015. Je le con\u00e7ois comme une tension constante entre deux p\u00f4les d\u2019un m\u00eame probl\u00e8me : CitySmarting ou l\u2019effort pour rendre les villes plus intelligentes gr\u00e2ce, notamment aux technologies de l\u2019information et Participolis, le fait qu\u2019un meilleur futur pour nos villes ne peut \u00e9merger que de notre participation \u00e0 leur conception et \u00e0 leur gestion. Mes articles et chroniques ont \u00e9t\u00e9 publi\u00e9s par plus de 100 m\u00e9dias sur quatre continents dont Le Monde, El Pa\u00eds (Madrid), Reforma (Mexico), The Next Web (Amsterdam) et Folha de S\u00e3o Paulo (Br\u00e9sil). J'enseigne aussi \u00e0 la Paris School of International Affairs de l'Institut d'\u00c9tudes Politiques de Paris et \u00e0 la WebSchoolFactory. J\u2019ai donn\u00e9 des cours \u00e0 l'Universit\u00e9 de Berkeley et \u00e0 l'Universit\u00e9 de Stanford. Je participe en temps qu\u2019expert au r\u00e9seau Netexplo. 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J\u2019en a rapport\u00e9 des enseignements sur les meilleures fa\u00e7ons de la rendre possible, de l'encourager, de pr\u00e9parer individus, entreprises et nations \u00e0 participer ainsi \u00e0 la construction de leur propre futur. Une aventure fascinante qui m\u2019a permis de rencontrer des gens audacieux, dot\u00e9s d\u2019une grande intelligence ou d\u2019un grand c\u0153ur. Parfois les deux ensembles. Je donne r\u00e9guli\u00e8rement conf\u00e9rences et s\u00e9minaires sur ce sujet dans certaines entreprises fran\u00e7aises de poids : Bouygues Telecom, CapGemini, L'Or\u00e9al, SFR, SNCF, entre autres ainsi que dans des forums moins prestigieux mais dans lesquels l\u2019assistance est passionn\u00e9e Convaincu que l\u2019am\u00e9lioration de nos villes et de la d\u00e9mocratie locale est un enjeu technologique et social majeur, je viens de me lancer dans une nouvelle s\u00e9rie d\u2019enqu\u00eates \u2013 un tour du monde en plusieurs \u00e9tapes nomm\u00e9 Participolis - sur les villes intelligentes ou qui s\u2019efforcent de l\u2019\u00eatre : 20 villes entre janvier 2014 et avril 2015. Je le con\u00e7ois comme une tension constante entre deux p\u00f4les d\u2019un m\u00eame probl\u00e8me : CitySmarting ou l\u2019effort pour rendre les villes plus intelligentes gr\u00e2ce, notamment aux technologies de l\u2019information et Participolis, le fait qu\u2019un meilleur futur pour nos villes ne peut \u00e9merger que de notre participation \u00e0 leur conception et \u00e0 leur gestion. Mes articles et chroniques ont \u00e9t\u00e9 publi\u00e9s par plus de 100 m\u00e9dias sur quatre continents dont Le Monde, El Pa\u00eds (Madrid), Reforma (Mexico), The Next Web (Amsterdam) et Folha de S\u00e3o Paulo (Br\u00e9sil). J'enseigne aussi \u00e0 la Paris School of International Affairs de l'Institut d'\u00c9tudes Politiques de Paris et \u00e0 la WebSchoolFactory. J\u2019ai donn\u00e9 des cours \u00e0 l'Universit\u00e9 de Berkeley et \u00e0 l'Universit\u00e9 de Stanford. Je participe en temps qu\u2019expert au r\u00e9seau Netexplo. J\u2019ai publi\u00e9 plusieurs livres dont Comment le web change le monde, l'alchimie des multitudes (Pearson) avec Dominique Piotet (2008 et 2011). Quand je ne suis pas en vadrouille autour du monde, je vis entre Paris, Barcelone et Mexico. Mais toujours je suis int\u00e9ress\u00e9 par vos commentaires, critiques et suggestions. Francispisani \u00e0 gmailvousconnaissezlasuite Google http:\/\/tinyurl.com\/francispisani Twitter: @francispisani A tout de suite\u2026","sameAs":["https:\/\/www.francispisani.net\/","https:\/\/www.facebook.com\/francis.pisani","https:\/\/www.linkedin.com\/in\/francispisani","https:\/\/x.com\/francispisani","https:\/\/fr.wikipedia.org\/wiki\/Francis_Pisani"],"url":"https:\/\/www.francispisani.net\/en\/author\/francis-pisani\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":2616,"url":"https:\/\/www.francispisani.net\/en\/yumbling-part-1-a-mexican-startup-2\/","url_meta":{"origin":3084,"position":0},"title":"Yumbling part 1: A Mexican Startup – Francis Pisani","author":"Francis Pisani","date":"5 October 2011","format":false,"excerpt":"Mexico, DF \u2014 With his light eyes and strawberry blonde hair, Ricardo Suarez does not fit the stereotypical image of someone from Mexico. Same for what he does. On September 12th, he launched an application that aims to become \u201cMexico\u2019s entertainment reference,\u201d as he explained to me at The Green\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3778,"url":"https:\/\/www.francispisani.net\/en\/citynnovation-searching-for-innovative-cities-throughout-the-world\/","url_meta":{"origin":3084,"position":1},"title":"Citynnovation : searching for innovative cities throughout the world – Francis Pisani","author":"Francis Pisani","date":"24 February 2014","format":false,"excerpt":"I wrote this column on the plane that took me from Barcelona to Las Vegas, the first stop on my world tour of smart cities - or, to be more specific, my tour of the efforts undertaken by some cities to better use information and communication technologies to improve our\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3797,"url":"https:\/\/www.francispisani.net\/en\/memo-for-los-angeles-and-other-cities\/","url_meta":{"origin":3084,"position":2},"title":"Memo for Los Angeles\u2026and other cities – Francis Pisani","author":"Francis Pisani","date":"3 April 2014","format":false,"excerpt":"I recently went on a trip to several Asian cities (Songdo, Seoul, Singapore, Hyderabad) as part of a class at the University of Southern California taught with professor Fran\u00e7ois Bar. It was quite an experience: students took part in the trip thanks to Cisco TelePresence centers. On each step of\u2026","rel":"","context":"In "Citynnovation"","block_context":{"text":"Citynnovation","link":"https:\/\/www.francispisani.net\/citynnovation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2992,"url":"https:\/\/www.francispisani.net\/en\/networks_as_a_u\/","url_meta":{"origin":3084,"position":3},"title":"Networks as a unifying pattern of life – An interview with Fritjof Capra – Francis Pisani","author":"Francis Pisani","date":"20 November 2006","format":false,"excerpt":"We all need to better understand networks. Their importanceis growing as a form of organization whose efficiency has been enhanced byinformation technology. The body of knowledge that deals with them hasmushroomed in the last ten years or so. The internet \u2013 network of networks \u2013 isnow a significant part of\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2606,"url":"https:\/\/www.francispisani.net\/en\/winch-5-1\/","url_meta":{"origin":3084,"position":4},"title":"Winch 5 – Francis Pisani","author":"Francis Pisani","date":"30 September 2011","format":false,"excerpt":"I\u2019m launching this new blog from Mexico, the first step in a series of trips born from a desire to understand the state of innovation and social media in the five corners of the world. I\u2019m convinced that the majority of life-changing technologies will come soon from places other than\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2738,"url":"https:\/\/www.francispisani.net\/en\/alexandria-the-library-from-papyrus-to-bits\/","url_meta":{"origin":3084,"position":5},"title":"Alexandria: The library, from papyrus to bits – Francis Pisani","author":"Francis Pisani","date":"7 November 2011","format":false,"excerpt":"Alexandria\u00a0\u2013 Located not far from the ruins of its ancestor, the building containing the new library of Alexandria (Bibalex) is alone worth the trip. The exterior of the building designed by the Norwegian firm\u00a0Sn\u00f8hetta\u00a0looks like a sort of half-moon sitting on the horizon. 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