{"id":3158,"date":"2012-05-18T09:00:00","date_gmt":"2012-05-18T07:00:00","guid":{"rendered":"https:\/\/fpisani.wpengine.com\/outcubator\/"},"modified":"2012-05-18T09:00:00","modified_gmt":"2012-05-18T07:00:00","slug":"outcubator","status":"publish","type":"post","link":"https:\/\/www.francispisani.net\/en\/outcubator\/","title":{"rendered":"Outcubator – Francis Pisani"},"content":{"rendered":"
\n
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Mumbai-based entrepreneurs Mahesh Murthy\u00a0 and Vishal Gunda know each other but don\u2019t work together. Both are, like Steve Jobs and Bill Gates, successful college dropouts, and both now work with startups. To do this, each created what Murthy calls an outcubator.<\/p>\n

\u201cThe Indian Google will be Google, and the Indian Facebook will be Facebook,\u201d Murthy says. But India needs other services and startups. The real challenge is finding a way to help them grow in a way adapted specifically to India.<\/p>\n

One of the startups that Gundal invested in\u00a0 is\u00a0DocSuggest<\/a>, a site that helps patients find doctors. (I write about it in more detailhere<\/a>). He connects founders with lawyers and other companies. they need. For him, the \u201cspray and pray\u201d model, investing in a hundred companies in the hopes that one or two\u00a0 succeed, doesn\u2019t work for India. \u201cI\u2019d rather invest in ten and do everything so that eight of them can succeed.\u201d He meets with them at least once a week, answers all their phone calls.<\/p>\n

Why such an artisanal manner? \u201cIndia\u2019s markets aren\u2019t mature,\u201d he says. \u201cWhat takes 2 years in the U.S. takes 4 or 5 here.\u201d In 1999, when Gundal was 18, he founded\u00a0\u00a0Indiagames<\/a>, India\u2019s largest mobile-gaming company, which now has a presence in 75 countries and was recently acquired by Disney.<\/p>\n

After finding success in Silicon Valley,\u00a0 Murthy launched\u00a0Pinstorm<\/a>, the leader in integrated digital marketing. India initially positioned itself as making the same things as the U.S. and Europe, but more cheaply. Now that it has innovated in this area, now it needs to innovate with its products. Murthy\u2019s investment group, Seed Fund, has already invested in 13 startups. Among these are RedBus.in, which aggregates the schedules of India\u2019s innumerable bus companies, an invaluable service for those who want to travel the country.<\/p>\n

\u201cThrowing tons of money at them won\u2019t solve the problems our startups face,\u201d Murthy says. \u201cThis is why I don\u2019t see American companies succeeding here. There are problems that are unique to India, and they\u2019re the ones I want to solve. It \u2018s something that takes time.\u201d<\/p>\n

When I ask how well his model works, he says: \u201cI\u2019m efficient when I\u2019m at my office. As far as the startups go, its almost always less expensive to make them work at home and and go see them, or have them come in and see us, once a week. We don\u2019t have enough success stories or mentors yet.\u201d His outcubator addresses this.<\/p>\n

Gundal\u2019s fund is called Sweat and Blood. \u201cThat\u2019s what you need to succeed,\u201d he says. \u201cI turn my ecosystem into a sort of incubator that lets me grow how I want, to\u00a0 adapt to\u00a0 India\u2019s multiple cultures, where the saying \u2018Culture eats strategy for breakfast,\u2019 is totally appropriate.\u201d<\/p>\n

The future seems bright to him. \u201cSilicon Valley is still the place where a company can grow ten times in little time,\u201d Gundal says. \u201cBut the Indian company that succeeds like that will be worth hundreds of billions of dollars. Facebook has 900 million users \u2013 India has 1.2 billion citizens. Facebook isn\u2019t that big. Its valuation at 100 billion dollars incredible,\u00a0 but\u00a0 valuation of the Indian company that succeeds will be just as incredible.\u201d<\/p>\n

\u00a0<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Mumbai-based entrepreneurs Mahesh Murthy\u00a0 and Vishal Gunda know each other but don\u2019t work together. Both are, like Steve Jobs and Bill Gates, successful college dropouts, and both now work with startups. To do this, each created what Murthy calls an outcubator. \u201cThe Indian Google will be Google, and the Indian Facebook will be Facebook,\u201d Murthy […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"newspack_featured_image_position":"","newspack_post_subtitle":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[344,652,651],"tags":[],"class_list":["post-3158","post","type-post","status-publish","format-standard","hentry","category-english","category-technos-3","category-winch5-3","entry"],"yoast_head":"\nOutcubator - Francis Pisani<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.francispisani.net\/en\/outcubator\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outcubator - Francis Pisani\" \/>\n<meta property=\"og:description\" content=\"Mumbai-based entrepreneurs Mahesh Murthy\u00a0 and Vishal Gunda know each other but don\u2019t work together. 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Je le con\u00e7ois comme une tension constante entre deux p\u00f4les d\u2019un m\u00eame probl\u00e8me : CitySmarting ou l\u2019effort pour rendre les villes plus intelligentes gr\u00e2ce, notamment aux technologies de l\u2019information et Participolis, le fait qu\u2019un meilleur futur pour nos villes ne peut \u00e9merger que de notre participation \u00e0 leur conception et \u00e0 leur gestion. Mes articles et chroniques ont \u00e9t\u00e9 publi\u00e9s par plus de 100 m\u00e9dias sur quatre continents dont Le Monde, El Pa\u00eds (Madrid), Reforma (Mexico), The Next Web (Amsterdam) et Folha de S\u00e3o Paulo (Br\u00e9sil). J'enseigne aussi \u00e0 la Paris School of International Affairs de l'Institut d'\u00c9tudes Politiques de Paris et \u00e0 la WebSchoolFactory. J\u2019ai donn\u00e9 des cours \u00e0 l'Universit\u00e9 de Berkeley et \u00e0 l'Universit\u00e9 de Stanford. Je participe en temps qu\u2019expert au r\u00e9seau Netexplo. 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J\u2019en a rapport\u00e9 des enseignements sur les meilleures fa\u00e7ons de la rendre possible, de l'encourager, de pr\u00e9parer individus, entreprises et nations \u00e0 participer ainsi \u00e0 la construction de leur propre futur. Une aventure fascinante qui m\u2019a permis de rencontrer des gens audacieux, dot\u00e9s d\u2019une grande intelligence ou d\u2019un grand c\u0153ur. Parfois les deux ensembles. 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Francispisani \u00e0 gmailvousconnaissezlasuite Google http:\/\/tinyurl.com\/francispisani Twitter: @francispisani A tout de suite\u2026","sameAs":["https:\/\/www.francispisani.net\/","https:\/\/www.facebook.com\/francis.pisani","https:\/\/www.linkedin.com\/in\/francispisani","https:\/\/x.com\/francispisani","https:\/\/fr.wikipedia.org\/wiki\/Francis_Pisani"],"url":"https:\/\/www.francispisani.net\/en\/author\/francis-pisani\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":2956,"url":"https:\/\/www.francispisani.net\/en\/in-yogurtistan-creating-a-currency-thats-valuable-online-and-off\/","url_meta":{"origin":3158,"position":0},"title":"In Yogurtistan, creating a currency that\u2019s valuable online and off – Francis Pisani","author":"Francis Pisani","date":"17 March 2012","format":false,"excerpt":"Cemil Turun is, without a doubt, one of the most ambitious entrepreneurs I\u2019ve interviewed so far. 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Facing my obvious journalistic skepticism, he hurries to add that his company,\u00a0Yogurt Technologies, is one of the first six\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"meydan1 520x390 In Yogurtistan, creating a currency thats valuable online and off","src":"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2012\/03\/17\/ob_41a9a2_meydan1-520x390.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2946,"url":"https:\/\/www.francispisani.net\/en\/accelerating-innovation-in-lebanon-1\/","url_meta":{"origin":3158,"position":1},"title":"\u201cAccelerating\u201d Innovation in Lebanon – Francis Pisani","author":"Francis Pisani","date":"8 March 2012","format":false,"excerpt":"I have no idea how many innovators there in Lebanon fiddling around in their mountain garages with dreams of dethroning Facebook, Google and Twitter. But I\u2019m sure they can find all the resources they need in Beirut\u2019s startup accelerators.Since there\u2019s not really a clear definition, you can get an idea\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3313,"url":"https:\/\/www.francispisani.net\/en\/design-thinking-how-to-innovate-if-youre-not-an-engineer\/","url_meta":{"origin":3158,"position":2},"title":"Design thinking: How to innovate if you\u2019re not an engineer – Francis Pisani","author":"Francis Pisani","date":"10 September 2012","format":false,"excerpt":"Tech innovation will always need engineers \u2013 and savvy geeks \u2013 entrepreneurs, and investors excited by risks and the opportunities that come with them.Everyone has their own recipe for success, so there really is no one true way to do things.It\u2019s like brewing, the co-mingling of important elements. The mix\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"silvio meira Design thinking: How to innovate if youre not an engineer","src":"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2012\/09\/10\/ob_48c821_silvio-meira.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2961,"url":"https:\/\/www.francispisani.net\/en\/in-yogurtistan-a-currency-valuable-online-and-off\/","url_meta":{"origin":3158,"position":3},"title":"In Yogurtistan, a currency valuable online and off – Francis Pisani","author":"Francis Pisani","date":"19 March 2012","format":false,"excerpt":"Cemil Turun is, without a doubt, one of the most ambitious people I\u2019ve ever interviewed. He wants to create a currency that works in both the online and offline worlds. Facing my obvious journalist\u2019s skepticism, he hurries to add that his company, Yogurt Technologies (yogurt.com.tr) is one of the first\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3797,"url":"https:\/\/www.francispisani.net\/en\/memo-for-los-angeles-and-other-cities\/","url_meta":{"origin":3158,"position":4},"title":"Memo for Los Angeles\u2026and other cities – Francis Pisani","author":"Francis Pisani","date":"3 April 2014","format":false,"excerpt":"I recently went on a trip to several Asian cities (Songdo, Seoul, Singapore, Hyderabad) as part of a class at the University of Southern California taught with professor Fran\u00e7ois Bar. It was quite an experience: students took part in the trip thanks to Cisco TelePresence centers. On each step of\u2026","rel":"","context":"In "Citynnovation"","block_context":{"text":"Citynnovation","link":"https:\/\/www.francispisani.net\/citynnovation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3311,"url":"https:\/\/www.francispisani.net\/en\/start-ups-that-are-global-from-day-one\/","url_meta":{"origin":3158,"position":5},"title":"Start-ups that are global from day one – Francis Pisani","author":"Francis Pisani","date":"7 September 2012","format":false,"excerpt":"Before heading off to Asia and the US, I wanted to make some initial summaries of what I\u2019ve learned during my travels. The first was an article on the idea of ecosystems, published in July. This one, the second, is about start-ups that are global from day one. 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