{"id":3179,"date":"2012-06-14T09:00:00","date_gmt":"2012-06-14T07:00:00","guid":{"rendered":"https:\/\/fpisani.wpengine.com\/indian-design\/"},"modified":"2012-06-14T09:00:00","modified_gmt":"2012-06-14T07:00:00","slug":"indian-design","status":"publish","type":"post","link":"https:\/\/www.francispisani.net\/en\/indian-design\/","title":{"rendered":"Indian Design – Francis Pisani"},"content":{"rendered":"
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Beginning with Steve Jobs, design is an essential part of innovation. It is also plays one of innovation\u2019s most important strategic roles. Silicon Valley relies on it to preserve its advantage over places that merely \u201cmanufacture.\u201d The case of India can prove it right; more so, it seems, than Brazil would.<\/p>\n

Whether trained in\u00a0 Bangalore, Mumbai, Delhi or Calcutta, India\u2019s engineers and mathematicians have a great reputation. This isn\u2019t the case for designers, who are beginning to be seen as a weakness.<\/p>\n

\u201cIt\u2019s not that we don\u2019t have designers,\u201d says\u00a0 Poyni Bhatt, director of the\u00a0Society for Innovation and Entrepreneurship<\/a>\u00a0(SINE), an incubator located in the\u00a0Indian Institute of Technology-Bombay<\/a>, one of the country\u2019s most prestigious engineering schools. \u201cBut since we have so many companies specialized in engineering and manufacturing physical products, we pay less attention to design.\u201d<\/p>\n

\u201cFor a long time you could sell any product, no matter how poorly designed, as soon as it worked,\u201d says\u00a0 Kachan Kumar, president of the local chapter of\u00a0The Indus Entrepreneurs<\/a>\u00a0(TiE), a group founded in Silicon Valley to encourage Indian entrepreneurship throughout the world, using the money and experience of successful entrepreneurs.\u00a0 \u201cIn the eyes of the middle class, design could be desirable but not absolutely necessary, since you can live without it \u2013 and it\u2019s expensive. Traditionally, art is reserved for the rich.\u201d<\/p>\n

\u201cI don\u2019t know a lot of young people who want to get into design as a profession,\u201d Kumar says. \u201cWe have hundreds of engineering schools, but few for design. Fine arts are seen as a hobby, not a profession,\u201d he says.<\/p>\n

For\u00a0\u00a0Mahesh Samat<\/a>, former executive director of Disney-India,\u00a0 with a background in wine (he owns his own winery, 150 miles outside of Mumbai) and comic books, \u201cIndia\u2019s biggest challenge is the lack of respect here for the liberal arts. We\u2019re going to regret the lack of creativity. We don\u2019t think different, to use Apple\u2019s expression. We don\u2019t think out of the box. The film industry encourages paths outside of engineering, but that\u2019s the only area where we\u2019re creative.\u201d<\/p>\n

\u201cIndians are beginning to become interested in design,\u201d counters Bangalore architect,\u00a0Prem Chandavarkar<\/a>. \u201cBefore the 2008 crisis, we had 8 to 9% yearly growth, and anything we built generated revenue. Design and innovation weren\u2019t necessary.\u00a0 The uncertainty of the financial crisis forced us to change, but you can\u2019t just jump into design. It takes time and thought.\u201d Indian industry is beginning to face the problem and \u201cin two or three years, things will change,\u201d says the architect, who\u2019s in a good place to judge, since he\u2019s being asked more and more frequently to design spaces that encourage innovation. Consciousness of design\u2019s importance is growing quickly wherever I\u2019ve been. It\u2019s even more important since it\u2019s not the most difficult area to catch up in.<\/p>\n

In Brazil, Recife has made itself into the country\u2019s third technology hub due to the quality of its engineers. Now it\u2019s betting on \u201ccreative industries.\u201d<\/p>\n

\u201cWe\u2019re not only focused on technology anymore,\u201d says\u00a0\u00a0Silvio Meira<\/a>, president of CESAR (Recife Center for Advanced Studies and Systems), which drives local development. \u201cWe have 40 designers and are growing our amount of interdisciplinary teams.\u201d For him, as for\u00a0TiE-Mumbai\u2019s<\/a>\u00a0Kachan Kumar, design is key for any company targeting world markets.<\/p>\n

CESAR is already working with Angolian designers. What would happen if it worked with Indian engineers?<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Beginning with Steve Jobs, design is an essential part of innovation. It is also plays one of innovation\u2019s most important strategic roles. Silicon Valley relies on it to preserve its advantage over places that merely \u201cmanufacture.\u201d The case of India can prove it right; more so, it seems, than Brazil would. Whether trained in\u00a0 Bangalore, […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"newspack_featured_image_position":"","newspack_post_subtitle":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[344,652,651],"tags":[],"class_list":["post-3179","post","type-post","status-publish","format-standard","hentry","category-english","category-technos-3","category-winch5-3","entry"],"yoast_head":"\nIndian Design - Francis Pisani<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.francispisani.net\/en\/indian-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Indian Design - Francis Pisani\" \/>\n<meta property=\"og:description\" content=\"Beginning with Steve Jobs, design is an essential part of innovation. 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J\u2019en a rapport\u00e9 des enseignements sur les meilleures fa\u00e7ons de la rendre possible, de l'encourager, de pr\u00e9parer individus, entreprises et nations \u00e0 participer ainsi \u00e0 la construction de leur propre futur. Une aventure fascinante qui m\u2019a permis de rencontrer des gens audacieux, dot\u00e9s d\u2019une grande intelligence ou d\u2019un grand c\u0153ur. Parfois les deux ensembles. Je donne r\u00e9guli\u00e8rement conf\u00e9rences et s\u00e9minaires sur ce sujet dans certaines entreprises fran\u00e7aises de poids : Bouygues Telecom, CapGemini, L'Or\u00e9al, SFR, SNCF, entre autres ainsi que dans des forums moins prestigieux mais dans lesquels l\u2019assistance est passionn\u00e9e Convaincu que l\u2019am\u00e9lioration de nos villes et de la d\u00e9mocratie locale est un enjeu technologique et social majeur, je viens de me lancer dans une nouvelle s\u00e9rie d\u2019enqu\u00eates \u2013 un tour du monde en plusieurs \u00e9tapes nomm\u00e9 Participolis - sur les villes intelligentes ou qui s\u2019efforcent de l\u2019\u00eatre : 20 villes entre janvier 2014 et avril 2015. Je le con\u00e7ois comme une tension constante entre deux p\u00f4les d\u2019un m\u00eame probl\u00e8me : CitySmarting ou l\u2019effort pour rendre les villes plus intelligentes gr\u00e2ce, notamment aux technologies de l\u2019information et Participolis, le fait qu\u2019un meilleur futur pour nos villes ne peut \u00e9merger que de notre participation \u00e0 leur conception et \u00e0 leur gestion. Mes articles et chroniques ont \u00e9t\u00e9 publi\u00e9s par plus de 100 m\u00e9dias sur quatre continents dont Le Monde, El Pa\u00eds (Madrid), Reforma (Mexico), The Next Web (Amsterdam) et Folha de S\u00e3o Paulo (Br\u00e9sil). J'enseigne aussi \u00e0 la Paris School of International Affairs de l'Institut d'\u00c9tudes Politiques de Paris et \u00e0 la WebSchoolFactory. J\u2019ai donn\u00e9 des cours \u00e0 l'Universit\u00e9 de Berkeley et \u00e0 l'Universit\u00e9 de Stanford. Je participe en temps qu\u2019expert au r\u00e9seau Netexplo. J\u2019ai publi\u00e9 plusieurs livres dont Comment le web change le monde, l'alchimie des multitudes (Pearson) avec Dominique Piotet (2008 et 2011). Quand je ne suis pas en vadrouille autour du monde, je vis entre Paris, Barcelone et Mexico. Mais toujours je suis int\u00e9ress\u00e9 par vos commentaires, critiques et suggestions. Francispisani \u00e0 gmailvousconnaissezlasuite Google http:\/\/tinyurl.com\/francispisani Twitter: @francispisani A tout de suite\u2026","sameAs":["https:\/\/www.francispisani.net\/","https:\/\/www.facebook.com\/francis.pisani","https:\/\/www.linkedin.com\/in\/francispisani","https:\/\/x.com\/francispisani","https:\/\/fr.wikipedia.org\/wiki\/Francis_Pisani"],"url":"https:\/\/www.francispisani.net\/en\/author\/francis-pisani\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":3313,"url":"https:\/\/www.francispisani.net\/en\/design-thinking-how-to-innovate-if-youre-not-an-engineer\/","url_meta":{"origin":3179,"position":0},"title":"Design thinking: How to innovate if you\u2019re not an engineer – Francis Pisani","author":"Francis Pisani","date":"10 September 2012","format":false,"excerpt":"Tech innovation will always need engineers \u2013 and savvy geeks \u2013 entrepreneurs, and investors excited by risks and the opportunities that come with them.Everyone has their own recipe for success, so there really is no one true way to do things.It\u2019s like brewing, the co-mingling of important elements. The mix\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"silvio meira Design thinking: How to innovate if youre not an engineer","src":"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2012\/09\/10\/ob_48c821_silvio-meira.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2946,"url":"https:\/\/www.francispisani.net\/en\/accelerating-innovation-in-lebanon-1\/","url_meta":{"origin":3179,"position":1},"title":"\u201cAccelerating\u201d Innovation in Lebanon – Francis Pisani","author":"Francis Pisani","date":"8 March 2012","format":false,"excerpt":"I have no idea how many innovators there in Lebanon fiddling around in their mountain garages with dreams of dethroning Facebook, Google and Twitter. But I\u2019m sure they can find all the resources they need in Beirut\u2019s startup accelerators.Since there\u2019s not really a clear definition, you can get an idea\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2992,"url":"https:\/\/www.francispisani.net\/en\/networks_as_a_u\/","url_meta":{"origin":3179,"position":2},"title":"Networks as a unifying pattern of life – An interview with Fritjof Capra – Francis Pisani","author":"Francis Pisani","date":"20 November 2006","format":false,"excerpt":"We all need to better understand networks. Their importanceis growing as a form of organization whose efficiency has been enhanced byinformation technology. The body of knowledge that deals with them hasmushroomed in the last ten years or so. The internet \u2013 network of networks \u2013 isnow a significant part of\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2936,"url":"https:\/\/www.francispisani.net\/en\/senegal-osiris\/","url_meta":{"origin":3179,"position":3},"title":"Senegal Osiris – Francis Pisani","author":"Francis Pisani","date":"28 February 2012","format":false,"excerpt":"Did social media influence Senegal\u2019s presidential election?Senegal is one of\u00a0 West Africa\u2019s leaders in telecom infrastructure. But, with an internet penetration rate of barely 16%, you have to wonder if online information resources and social media had an impact in February 26th\u2019s presidential election.Senegal\u2019s penetration rate for fixed phones is\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2925,"url":"https:\/\/www.francispisani.net\/en\/can-turkeys-contribution-to-the-web-be-reproduced-elsewhere\/","url_meta":{"origin":3179,"position":4},"title":"Can Turkey\u2019s contribution to the Web be reproduced elsewhere? – Francis Pisani","author":"Francis Pisani","date":"18 February 2012","format":false,"excerpt":"\u201cIt\u2019s Turkey\u2019s major contribution to the Internet,\u201d says professor Ozg\u00fcr U\u00e7kan of Istanbul Bigli University, of the site ironically called\u00a0Ek\u015fi S\u00f6zl\u00fck, the \u201cSour Dictionary.\u201dThe site has 36,000 authors, and an equal number of users who hope to become authors. It contains more than 10 million entries, gathered into more than\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"Screen shot 2012 02 18 at 12.16.06 PM Can Turkeys contribution to the Web be reproduced elsewhere?","src":"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2012\/02\/18\/ob_ae4805_screen-shot-2012-02-18-at-12-16-06-pm.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2956,"url":"https:\/\/www.francispisani.net\/en\/in-yogurtistan-creating-a-currency-thats-valuable-online-and-off\/","url_meta":{"origin":3179,"position":5},"title":"In Yogurtistan, creating a currency that\u2019s valuable online and off – Francis Pisani","author":"Francis Pisani","date":"17 March 2012","format":false,"excerpt":"Cemil Turun is, without a doubt, one of the most ambitious entrepreneurs I\u2019ve interviewed so far. He wants to create a currency that works in both the online and offline worlds. Facing my obvious journalistic skepticism, he hurries to add that his company,\u00a0Yogurt Technologies, is one of the first six\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"meydan1 520x390 In Yogurtistan, creating a currency thats valuable online and off","src":"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2012\/03\/17\/ob_41a9a2_meydan1-520x390.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/posts\/3179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/comments?post=3179"}],"version-history":[{"count":0,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/posts\/3179\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/media?parent=3179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/categories?post=3179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/tags?post=3179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}