{"id":3199,"date":"2012-07-06T09:00:00","date_gmt":"2012-07-06T07:00:00","guid":{"rendered":"https:\/\/fpisani.wpengine.com\/social-media-still-makes-me-uneasy-but-at-the-same-time\/"},"modified":"2012-07-06T09:00:00","modified_gmt":"2012-07-06T07:00:00","slug":"social-media-still-makes-me-uneasy-but-at-the-same-time","status":"publish","type":"post","link":"https:\/\/www.francispisani.net\/en\/social-media-still-makes-me-uneasy-but-at-the-same-time\/","title":{"rendered":"Social media still makes me uneasy, but at the same time\u2026 &#8211; Francis Pisani"},"content":{"rendered":"<div class=\"ob-sections\">\n<div class=\"ob-section ob-section-html\">\n<p>I dined recently at a fabulous Tel Aviv restaurant with\u00a0 Ayelet Noff and Motti Peer, partners and heads of\u00a0\u00a0<a href=\"https:\/\/www.blonde20.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blonde 2.0<\/a>, a site helping companies use social media better. The two are young and handsome, and their clients are some of Israel\u2019s most dynamic and the world\u2019s largest. People who succeed with a smile. They\u2019re very personable, seem totally up on what\u2019s going on right now, and from all indications they\u2019re good at what they do. But I didn\u2019t feel totally at ease despite their kindness, openness, intelligence and hospitality. Why?<\/p>\n<p>It\u2019s not easy to sort out why.<\/p>\n<p><strong>I have my doubts about social media<\/strong>, doubts that come less from their usefulness than from my position as an independent journalist, a freelancer.<\/p>\n<p>Always \u201con the outside,\u201d I\u2019ve never \u201cbelonged\u201d to an institution. It\u2019s hard to manage on the benefits side, but it\u2019s easy to live the life so well expressed in the phrase \u201csmall is beautiful.\u201d But things are much more complicated today, as social media is radically disrupting the relationship between groups and individuals.<\/p>\n<p>We have choice instead of submitting.<\/p>\n<p>We connect instead of belonging to something or someone. There\u2019s a huge difference.<\/p>\n<p>But connecting to, and therefore with, is an act neither neutral nor innocent. It\u2019s a question I\u2019ve been asking myself for years now, without being able to overcome my reticence, or convince myself that I need to. Without it really being clear why.<\/p>\n<p><strong>I don\u2019t necessarily trust whatever\u2019s in style, what everyone thinks is the right thing to do at a given moment, and I\u2019m not ready to share with the whole world. Being on the outside also means keeping one\u2019s shadows, one\u2019s secret gardens. I want to be able to choose better, not be part of some file, be less known and discoverable in databases.<\/strong><\/p>\n<p>My hosts that evening didn\u2019t share these doubts. Or not the same doubts I had. It even seemed like they were wondering if a senior could understand the beauty, fascination and inevitability of social media.<\/p>\n<p>I need to mention that I started things off by asking if they were afraid of a backlash, people putting the brakes on their social media use, another bust. It\u2019s a concern.<\/p>\n<p>These doubts were made more serious by the fact that, the day before the dinner, I had the chance to meet with\u00a0\u00a0<a href=\"http:\/\/en.wikipedia.org\/wiki\/Yossi_Vardi\" target=\"_blank\" rel=\"noopener noreferrer\">Yossi Vardi<\/a>, who\u2019s my age but is known as the godfather of everything IT in Israel. When I asked him what he thought of today\u2019s major trends, he said he believed, not in something like social TV, but in the growing importance of \u201cfriends\u201d in e-commerce, and that sites \u201cthat don\u2019t have social elements won\u2019t survive.\u201d Everything social is big for this visionary, who\u2019s rarely been wrong in the last few decades.<\/p>\n<p>At the same time, a few minutes before saying this, he had pointed out, among the piles of books crowding his desk, a copy of the fantastic\u00a0\u00a0<a href=\"http:\/\/en.wikipedia.org\/wiki\/Madness_of_crowds\" target=\"_blank\" rel=\"noopener noreferrer\">Extraordinary Popular Delusions and the Madness of Crowds<\/a>, written by the Scottish journalist Charles Mackey in 1841. The book denounces the madness of crowds, their irrational beliefs whether in alchemy, witch hunting, or the tulipmania that occurred in 17th century Holland. Vardi knows that you need to keep a critical distance from what others are doing.<\/p>\n<p>The intellectual response to all this is easy: conversations and relationships are the heart of our social lives; we have the best ways to express them; and, therefore, social media and social networks are here to stay. We have to adopt them, use them as well as we can (maybe to the detriment of enterprise social-media strategy companies like Blonde 2.0) and, no doubt, fight for users to have more real control.<\/p>\n<p>But this doesn\u2019t solve my own hesitations. Maybe they\u2019re because of my age, my life as an independent journalist or something else. Something else that you feel, perhaps.<\/p>\n<p>\u00a0<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>I dined recently at a fabulous Tel Aviv restaurant with\u00a0 Ayelet Noff and Motti Peer, partners and heads of\u00a0\u00a0Blonde 2.0, a site helping companies use social media better. The two are young and handsome, and their clients are some of Israel\u2019s most dynamic and the world\u2019s largest. People who succeed with a smile. They\u2019re very [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"newspack_featured_image_position":"","newspack_post_subtitle":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[344,652,651],"tags":[],"class_list":["post-3199","post","type-post","status-publish","format-standard","hentry","category-english","category-technos-3","category-winch5-3","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social media still makes me uneasy, but at the same time\u2026 - Francis Pisani<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.francispisani.net\/en\/social-media-still-makes-me-uneasy-but-at-the-same-time\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social media still makes me uneasy, but at the same time\u2026 - Francis Pisani\" \/>\n<meta property=\"og:description\" content=\"I dined recently at a fabulous Tel Aviv restaurant with\u00a0 Ayelet Noff and Motti Peer, partners and heads of\u00a0\u00a0Blonde 2.0, a site helping companies use social media better. 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Piqu\u00e9 par la curiosit\u00e9 et l\u2019envie de comprendre ce que je sentais important, je suis all\u00e9 m\u2019installer dans la r\u00e9gion de San Francisco (janvier 1996) o\u00f9 j\u2019ai pass\u00e9 quinze ans \u00e0 enqu\u00eater sur ce qui s\u2019y faisait : l\u2019\u00e9mergence, le boom, le bust et la reprise. Un cycle complet \u00e0 la suite de quoi j\u2019ai trouv\u00e9 que m\u00eame \u00e0 Silicon Valley on peut se r\u00e9p\u00e9ter. En fait j\u2019ai la bougeotte. De retour en Europe (2010), j\u2019ai lanc\u00e9 un tour du monde de l\u2019innovation, le projet Winch 5 -- 45 villes, 32 pays entre septembre 2011 et octobre 2012 - enti\u00e8rement consacr\u00e9 \u00e0 l'\u00e9tude des conditions \u00e9conomiques, financi\u00e8res, culturelles et sociales du d\u00e9veloppement de l'innovation. J\u2019en a rapport\u00e9 des enseignements sur les meilleures fa\u00e7ons de la rendre possible, de l'encourager, de pr\u00e9parer individus, entreprises et nations \u00e0 participer ainsi \u00e0 la construction de leur propre futur. Une aventure fascinante qui m\u2019a permis de rencontrer des gens audacieux, dot\u00e9s d\u2019une grande intelligence ou d\u2019un grand c\u0153ur. Parfois les deux ensembles. Je donne r\u00e9guli\u00e8rement conf\u00e9rences et s\u00e9minaires sur ce sujet dans certaines entreprises fran\u00e7aises de poids : Bouygues Telecom, CapGemini, L'Or\u00e9al, SFR, SNCF, entre autres ainsi que dans des forums moins prestigieux mais dans lesquels l\u2019assistance est passionn\u00e9e Convaincu que l\u2019am\u00e9lioration de nos villes et de la d\u00e9mocratie locale est un enjeu technologique et social majeur, je viens de me lancer dans une nouvelle s\u00e9rie d\u2019enqu\u00eates \u2013 un tour du monde en plusieurs \u00e9tapes nomm\u00e9 Participolis - sur les villes intelligentes ou qui s\u2019efforcent de l\u2019\u00eatre : 20 villes entre janvier 2014 et avril 2015. Je le con\u00e7ois comme une tension constante entre deux p\u00f4les d\u2019un m\u00eame probl\u00e8me : CitySmarting ou l\u2019effort pour rendre les villes plus intelligentes gr\u00e2ce, notamment aux technologies de l\u2019information et Participolis, le fait qu\u2019un meilleur futur pour nos villes ne peut \u00e9merger que de notre participation \u00e0 leur conception et \u00e0 leur gestion. Mes articles et chroniques ont \u00e9t\u00e9 publi\u00e9s par plus de 100 m\u00e9dias sur quatre continents dont Le Monde, El Pa\u00eds (Madrid), Reforma (Mexico), The Next Web (Amsterdam) et Folha de S\u00e3o Paulo (Br\u00e9sil). J'enseigne aussi \u00e0 la Paris School of International Affairs de l'Institut d'\u00c9tudes Politiques de Paris et \u00e0 la WebSchoolFactory. J\u2019ai donn\u00e9 des cours \u00e0 l'Universit\u00e9 de Berkeley et \u00e0 l'Universit\u00e9 de Stanford. Je participe en temps qu\u2019expert au r\u00e9seau Netexplo. J\u2019ai publi\u00e9 plusieurs livres dont Comment le web change le monde, l'alchimie des multitudes (Pearson) avec Dominique Piotet (2008 et 2011). Quand je ne suis pas en vadrouille autour du monde, je vis entre Paris, Barcelone et Mexico. Mais toujours je suis int\u00e9ress\u00e9 par vos commentaires, critiques et suggestions. 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Piqu\u00e9 par la curiosit\u00e9 et l\u2019envie de comprendre ce que je sentais important, je suis all\u00e9 m\u2019installer dans la r\u00e9gion de San Francisco (janvier 1996) o\u00f9 j\u2019ai pass\u00e9 quinze ans \u00e0 enqu\u00eater sur ce qui s\u2019y faisait : l\u2019\u00e9mergence, le boom, le bust et la reprise. Un cycle complet \u00e0 la suite de quoi j\u2019ai trouv\u00e9 que m\u00eame \u00e0 Silicon Valley on peut se r\u00e9p\u00e9ter. En fait j\u2019ai la bougeotte. De retour en Europe (2010), j\u2019ai lanc\u00e9 un tour du monde de l\u2019innovation, le projet Winch 5 -- 45 villes, 32 pays entre septembre 2011 et octobre 2012 - enti\u00e8rement consacr\u00e9 \u00e0 l'\u00e9tude des conditions \u00e9conomiques, financi\u00e8res, culturelles et sociales du d\u00e9veloppement de l'innovation. J\u2019en a rapport\u00e9 des enseignements sur les meilleures fa\u00e7ons de la rendre possible, de l'encourager, de pr\u00e9parer individus, entreprises et nations \u00e0 participer ainsi \u00e0 la construction de leur propre futur. Une aventure fascinante qui m\u2019a permis de rencontrer des gens audacieux, dot\u00e9s d\u2019une grande intelligence ou d\u2019un grand c\u0153ur. Parfois les deux ensembles. Je donne r\u00e9guli\u00e8rement conf\u00e9rences et s\u00e9minaires sur ce sujet dans certaines entreprises fran\u00e7aises de poids : Bouygues Telecom, CapGemini, L'Or\u00e9al, SFR, SNCF, entre autres ainsi que dans des forums moins prestigieux mais dans lesquels l\u2019assistance est passionn\u00e9e Convaincu que l\u2019am\u00e9lioration de nos villes et de la d\u00e9mocratie locale est un enjeu technologique et social majeur, je viens de me lancer dans une nouvelle s\u00e9rie d\u2019enqu\u00eates \u2013 un tour du monde en plusieurs \u00e9tapes nomm\u00e9 Participolis - sur les villes intelligentes ou qui s\u2019efforcent de l\u2019\u00eatre : 20 villes entre janvier 2014 et avril 2015. Je le con\u00e7ois comme une tension constante entre deux p\u00f4les d\u2019un m\u00eame probl\u00e8me : CitySmarting ou l\u2019effort pour rendre les villes plus intelligentes gr\u00e2ce, notamment aux technologies de l\u2019information et Participolis, le fait qu\u2019un meilleur futur pour nos villes ne peut \u00e9merger que de notre participation \u00e0 leur conception et \u00e0 leur gestion. Mes articles et chroniques ont \u00e9t\u00e9 publi\u00e9s par plus de 100 m\u00e9dias sur quatre continents dont Le Monde, El Pa\u00eds (Madrid), Reforma (Mexico), The Next Web (Amsterdam) et Folha de S\u00e3o Paulo (Br\u00e9sil). J'enseigne aussi \u00e0 la Paris School of International Affairs de l'Institut d'\u00c9tudes Politiques de Paris et \u00e0 la WebSchoolFactory. J\u2019ai donn\u00e9 des cours \u00e0 l'Universit\u00e9 de Berkeley et \u00e0 l'Universit\u00e9 de Stanford. Je participe en temps qu\u2019expert au r\u00e9seau Netexplo. J\u2019ai publi\u00e9 plusieurs livres dont Comment le web change le monde, l'alchimie des multitudes (Pearson) avec Dominique Piotet (2008 et 2011). Quand je ne suis pas en vadrouille autour du monde, je vis entre Paris, Barcelone et Mexico. Mais toujours je suis int\u00e9ress\u00e9 par vos commentaires, critiques et suggestions. Francispisani \u00e0 gmailvousconnaissezlasuite Google http:\/\/tinyurl.com\/francispisani Twitter: @francispisani A tout de suite\u2026","sameAs":["https:\/\/www.francispisani.net\/","https:\/\/www.facebook.com\/francis.pisani","https:\/\/www.linkedin.com\/in\/francispisani","https:\/\/x.com\/francispisani","https:\/\/fr.wikipedia.org\/wiki\/Francis_Pisani"],"url":"https:\/\/www.francispisani.net\/en\/author\/francis-pisani\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":2857,"url":"https:\/\/www.francispisani.net\/en\/journal-winch5-turns-one\/","url_meta":{"origin":3199,"position":0},"title":"Journal \u2013 Winch5 turns one &#8211; Francis Pisani","author":"Francis Pisani","date":"7 February 2012","format":false,"excerpt":"The Winch5 project was born exactly a year ago, at the end of January 2011. After being away from my family for a few months, I had come back to Berkeley, where my future ex-wife and my daughter, Yara, were.Always generous, her mother had left for the weekend and, as\u2026","rel":"","context":"In &quot;english&quot;","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2946,"url":"https:\/\/www.francispisani.net\/en\/accelerating-innovation-in-lebanon-1\/","url_meta":{"origin":3199,"position":1},"title":"\u201cAccelerating\u201d Innovation in Lebanon &#8211; Francis Pisani","author":"Francis Pisani","date":"8 March 2012","format":false,"excerpt":"I have no idea how many innovators there in Lebanon fiddling around in their mountain garages with dreams of dethroning Facebook, Google and Twitter. But I\u2019m sure they can find all the resources they need in Beirut\u2019s startup accelerators.Since there\u2019s not really a clear definition, you can get an idea\u2026","rel":"","context":"In &quot;english&quot;","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2971,"url":"https:\/\/www.francispisani.net\/en\/netexplos-global-innovation-trends\/","url_meta":{"origin":3199,"position":2},"title":"Netexplo\u2019s Global Innovation Trends &#8211; Francis Pisani","author":"Francis Pisani","date":"30 March 2012","format":false,"excerpt":"A good lesson for someone traveling the world in search of innovation is that you can also learn about it by staying in one place for a few days. This happened to me at the Netexplo Forum, held March 15-16 at UNESCO\u2019S Paris headquarters.According to Thierry Happe, who co-founded the\u2026","rel":"","context":"In &quot;english&quot;","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2956,"url":"https:\/\/www.francispisani.net\/en\/in-yogurtistan-creating-a-currency-thats-valuable-online-and-off\/","url_meta":{"origin":3199,"position":3},"title":"In Yogurtistan, creating a currency that\u2019s valuable online and off &#8211; Francis Pisani","author":"Francis Pisani","date":"17 March 2012","format":false,"excerpt":"Cemil Turun is, without a doubt, one of the most ambitious entrepreneurs I\u2019ve interviewed so far. He wants to create a currency that works in both the online and offline worlds. Facing my obvious journalistic skepticism, he hurries to add that his company,\u00a0Yogurt Technologies, is one of the first six\u2026","rel":"","context":"In &quot;english&quot;","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"meydan1 520x390 In Yogurtistan, creating a currency thats valuable online and off","src":"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2012\/03\/17\/ob_41a9a2_meydan1-520x390.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2961,"url":"https:\/\/www.francispisani.net\/en\/in-yogurtistan-a-currency-valuable-online-and-off\/","url_meta":{"origin":3199,"position":4},"title":"In Yogurtistan, a currency valuable online and off &#8211; Francis Pisani","author":"Francis Pisani","date":"19 March 2012","format":false,"excerpt":"Cemil Turun is, without a doubt, one of the most ambitious people I\u2019ve ever interviewed. He wants to create a currency that works in both the online and offline worlds. Facing my obvious journalist\u2019s skepticism, he hurries to add that his company, Yogurt Technologies (yogurt.com.tr) is one of the first\u2026","rel":"","context":"In &quot;english&quot;","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2871,"url":"https:\/\/www.francispisani.net\/building-location-based-social-networks-in-egyp\/","url_meta":{"origin":3199,"position":5},"title":"Building location-based social networks in Egypt &#8211; Francis Pisani","author":"Francis Pisani","date":"15 February 2012","format":false,"excerpt":"Adel Youssef, 39, a PhD in Computer Science from the University of Maryland, is the creator of Google\u2019s MyLocation service. He worked at Google for five years, receiving a myriad of Silicon Valley honors.\u00a0He\u2019s a member of the small group (14 people) who has won the Google Founders\u2019 award, given\u2026","rel":"","context":"In &quot;Non classifi\u00e9(e)&quot;","block_context":{"text":"Non classifi\u00e9(e)","link":"https:\/\/www.francispisani.net\/non-classifiee\/"},"img":{"alt_text":"10553 Building location based social networks in Egypt","src":"https:\/\/i0.wp.com\/fpisani.wpengine.com\/wp-content\/uploads\/2020\/08\/ob_463cfb_10553.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/posts\/3199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/comments?post=3199"}],"version-history":[{"count":0,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/posts\/3199\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/media?parent=3199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/categories?post=3199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/tags?post=3199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}