{"id":3311,"date":"2012-09-07T09:00:00","date_gmt":"2012-09-07T07:00:00","guid":{"rendered":"https:\/\/fpisani.wpengine.com\/start-ups-that-are-global-from-day-one\/"},"modified":"2012-09-07T09:00:00","modified_gmt":"2012-09-07T07:00:00","slug":"start-ups-that-are-global-from-day-one","status":"publish","type":"post","link":"https:\/\/www.francispisani.net\/en\/start-ups-that-are-global-from-day-one\/","title":{"rendered":"Start-ups that are global from day one – Francis Pisani"},"content":{"rendered":"
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Before heading off to Asia and the US, I wanted to make some initial summaries of what I\u2019ve learned during my travels. The first was an article on the idea of ecosystems, published in July. This one, the second, is about start-ups that are global from day one. I\u2019ll follow this one up with a post on the importance of design and design thinking, and another on entrepreneurs as change agents.<\/p>\n

The first question any new start-up needs to ask is which market to address: local, regional or global. Local markets are the easiest, but having global aims at inception is the best approach. There\u2019s nothing impossible about it: you need a pragmatic and reasonable mindset, but one that can also seduce investors. It\u2019s more fun, too.<\/p>\n

\"HoracioI started to realize that it\u2019s possible to launch a start-up with global \u2013 or at least international \u2013 aspirations when I profiled the Chilean government\u2019s\u00a0Startup Chile<\/a>\u00a0initiative, created to drive innovation in the geographically isolated country. The English-language program awards $40,000 to start-ups from anywhere in the world, with only two conditions, according to its director,\u00a0Horacio Melo<\/a>: \u201cThat one of the founders lives in Chile for six months and that the idea is global, meaning it\u2019s scalable.\u201d<\/p>\n

No less than 320 start-ups from 35 countries were invited to participate in the program\u2019s first year. Among the best examples of one with a global aim is\u00a0Jogabo.com<\/a>, created by\u00a0Jeremy Melul<\/a>\u00a0andMehdi Djabri<\/a>. It\u2019s a social network that helps people organize soccer games anywhere in the world. Someone chooses a location and time, and interested players sign up \u2013 people looking for games in their region use the \u201cdiscover\u201d function. It lists games in Paris, Madrid, S\u00e3o Paulo, New York, Hong Kong and other cities.<\/p>\n

Along a similar line is\u00a0Gidsy.com<\/a>, launched by two Dutch brothers (both designers) and an Austrian developer, all based in Berlin. The business model is built into the site\u2019s function, helping users find fun activities in their city or others: yoga classes, walking tours of museums or tourist spots.<\/p>\n

\"Edial\u201cThe idea,\u201d says co-founder\u00a0Edial Dekker<\/a>, \u201cwas to offer interesting things to do. Instead of impersonal tourist spots, we suggest activities.\u201d The site offers everything from cooking classes to airplane tours. In Barcelona, for example, it offers wine tastings and tours of lesbian bars or mosaics by the city\u2019s most famous architect, Gaudi. Besides the Catalan capitol, Gidsy is available in places like New York, Los Angeles, Ghent and Istanbul.<\/p>\n

The business model is simple: an organizer creates an activity for groups of no more than 50 people. Customers reserve a spot and pay through Gidsy, which keeps 10% of the revenue upon the activity\u2019s completion.<\/p>\n

It\u2019s a simple idea that would work pretty much anywhere the world. The site is in English, like Jogabo and\u00a0Craigslist<\/a>, the classifieds site launched 17 years ago in San Francisco, which now has listings for more than 700 cities in 70 countries.<\/p>\n

What\u2019s fascinating is that there are companies around the world that can almost instantly target the global market.<\/p>\n

An example from Jordan is\u00a0Zaitouneh.com<\/a>, a site that summarizes culinary recipes in short videos. It\u2019s a great way to know the basics of a dish, while leaving freedom to improvise. It could be great for singles or busy couples. The recipes, which were in Arabic for Ramadan, will soon be available in English.<\/p>\n

\"Fida\u201cThe 20 chefs who help me right now are mainly Jordanian,\u201d says the site\u2019s founder,\u00a0Fida Taher<\/a>. \u201cBut it\u2019s not limited to just one sort of cuisine. People search for recipes they don\u2019t know.\u201d<\/p>\n

Taher wants to be global as soon as possible. All Zaitouneh needs to do is dub the videos into different languages, and adapt recipes to different regions.<\/p>\n

\u201cRecipes are a great advertising platform,\u201d she says. \u201cFor example, we could recommend the best brand of milk for a certain dessert. We can also syndicate the content, because our biggest cost is producing the video. Dubbing into another language is cheap.\u201d<\/p>\n

Israel\u2019s\u00a0Waze<\/a>\u00a0is the most ambitious example of a start-up that has global potential from its inception. Co-founder\u00a0Amir Shinar<\/a>\u00a0describes it as \u201ca social mobile navigation app, or better yet, a social mobile commuting app, to help people with their daily commutes.\u201d<\/p>\n

\u201cAll the information comes from our community of \u2018Wazers,\u2019\u201d Shinar says. \u201cOur algorithm collects the data and suggests the best routes, depending on traffic conditions.\u201d<\/p>\n

Users download the Waze app and their GPS provides the data on the roads they drive \u2013 building Waze\u2019s maps, piece by piece \u2013 as well as their driving time. It\u2019s easy for users to participate and help make the data better, which is an essential part of the app. \u201cIf you modify the map by taking a different route,\u201d Shinar says, \u201cit can help you on your next trip, and help others as well.\u201d The app\u2019s business model is tied to advertising, which is extremely effective when it\u2019s for places on the user\u2019s commute.<\/p>\n

Six months ago, the app had slightly over 10 million users. Now, Waze has more than 20 million users in 50 countries, gaining 1.8 million in June alone. Some maps, like Saudi Arabia, are barely filled in, while others, like Israel and the US, are practically complete.<\/p>\n

Thinking globally from inception is technologically and economically possible. It\u2019s also necessary, especially for start-ups from small countries that can\u2019t count on their internal markets for large growth. No matter if that start-up hails from Jordan, Israel or the Netherlands.<\/p>\n

It\u2019s also a necessity for a large number of today\u2019s technologies, since the pace of innovation means most will disappear before reaching their full potential. Many of today\u2019s ideas are easy to copy, and in a world where innovation hubs are multiplying, the only way to guarantee an advantageous position is to seize the largest possible part of the global market, so that companies that follow would rather work with you than copy you.<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Before heading off to Asia and the US, I wanted to make some initial summaries of what I\u2019ve learned during my travels. The first was an article on the idea of ecosystems, published in July. This one, the second, is about start-ups that are global from day one. I\u2019ll follow this one up with a […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"newspack_featured_image_position":"","newspack_post_subtitle":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[344,652,651],"tags":[],"class_list":["post-3311","post","type-post","status-publish","format-standard","hentry","category-english","category-technos-3","category-winch5-3","entry"],"yoast_head":"\nStart-ups that are global from day one - Francis Pisani<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.francispisani.net\/en\/start-ups-that-are-global-from-day-one\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Start-ups that are global from day one - Francis Pisani\" \/>\n<meta property=\"og:description\" content=\"Before heading off to Asia and the US, I wanted to make some initial summaries of what I\u2019ve learned during my travels. 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Piqu\u00e9 par la curiosit\u00e9 et l\u2019envie de comprendre ce que je sentais important, je suis all\u00e9 m\u2019installer dans la r\u00e9gion de San Francisco (janvier 1996) o\u00f9 j\u2019ai pass\u00e9 quinze ans \u00e0 enqu\u00eater sur ce qui s\u2019y faisait : l\u2019\u00e9mergence, le boom, le bust et la reprise. Un cycle complet \u00e0 la suite de quoi j\u2019ai trouv\u00e9 que m\u00eame \u00e0 Silicon Valley on peut se r\u00e9p\u00e9ter. En fait j\u2019ai la bougeotte. De retour en Europe (2010), j\u2019ai lanc\u00e9 un tour du monde de l\u2019innovation, le projet Winch 5 -- 45 villes, 32 pays entre septembre 2011 et octobre 2012 - enti\u00e8rement consacr\u00e9 \u00e0 l'\u00e9tude des conditions \u00e9conomiques, financi\u00e8res, culturelles et sociales du d\u00e9veloppement de l'innovation. J\u2019en a rapport\u00e9 des enseignements sur les meilleures fa\u00e7ons de la rendre possible, de l'encourager, de pr\u00e9parer individus, entreprises et nations \u00e0 participer ainsi \u00e0 la construction de leur propre futur. Une aventure fascinante qui m\u2019a permis de rencontrer des gens audacieux, dot\u00e9s d\u2019une grande intelligence ou d\u2019un grand c\u0153ur. Parfois les deux ensembles. Je donne r\u00e9guli\u00e8rement conf\u00e9rences et s\u00e9minaires sur ce sujet dans certaines entreprises fran\u00e7aises de poids : Bouygues Telecom, CapGemini, L'Or\u00e9al, SFR, SNCF, entre autres ainsi que dans des forums moins prestigieux mais dans lesquels l\u2019assistance est passionn\u00e9e Convaincu que l\u2019am\u00e9lioration de nos villes et de la d\u00e9mocratie locale est un enjeu technologique et social majeur, je viens de me lancer dans une nouvelle s\u00e9rie d\u2019enqu\u00eates \u2013 un tour du monde en plusieurs \u00e9tapes nomm\u00e9 Participolis - sur les villes intelligentes ou qui s\u2019efforcent de l\u2019\u00eatre : 20 villes entre janvier 2014 et avril 2015. Je le con\u00e7ois comme une tension constante entre deux p\u00f4les d\u2019un m\u00eame probl\u00e8me : CitySmarting ou l\u2019effort pour rendre les villes plus intelligentes gr\u00e2ce, notamment aux technologies de l\u2019information et Participolis, le fait qu\u2019un meilleur futur pour nos villes ne peut \u00e9merger que de notre participation \u00e0 leur conception et \u00e0 leur gestion. Mes articles et chroniques ont \u00e9t\u00e9 publi\u00e9s par plus de 100 m\u00e9dias sur quatre continents dont Le Monde, El Pa\u00eds (Madrid), Reforma (Mexico), The Next Web (Amsterdam) et Folha de S\u00e3o Paulo (Br\u00e9sil). J'enseigne aussi \u00e0 la Paris School of International Affairs de l'Institut d'\u00c9tudes Politiques de Paris et \u00e0 la WebSchoolFactory. J\u2019ai donn\u00e9 des cours \u00e0 l'Universit\u00e9 de Berkeley et \u00e0 l'Universit\u00e9 de Stanford. Je participe en temps qu\u2019expert au r\u00e9seau Netexplo. J\u2019ai publi\u00e9 plusieurs livres dont Comment le web change le monde, l'alchimie des multitudes (Pearson) avec Dominique Piotet (2008 et 2011). Quand je ne suis pas en vadrouille autour du monde, je vis entre Paris, Barcelone et Mexico. Mais toujours je suis int\u00e9ress\u00e9 par vos commentaires, critiques et suggestions. Francispisani \u00e0 gmailvousconnaissezlasuite Google http:\\\/\\\/tinyurl.com\\\/francispisani Twitter: @francispisani A tout de suite\u2026\",\"sameAs\":[\"https:\\\/\\\/www.francispisani.net\\\/\",\"https:\\\/\\\/www.facebook.com\\\/francis.pisani\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/francispisani\",\"https:\\\/\\\/x.com\\\/francispisani\",\"https:\\\/\\\/fr.wikipedia.org\\\/wiki\\\/Francis_Pisani\"],\"url\":\"https:\\\/\\\/www.francispisani.net\\\/en\\\/author\\\/francis-pisani\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Start-ups that are global from day one - Francis Pisani","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.francispisani.net\/en\/start-ups-that-are-global-from-day-one\/","og_locale":"en_US","og_type":"article","og_title":"Start-ups that are global from day one - Francis Pisani","og_description":"Before heading off to Asia and the US, I wanted to make some initial summaries of what I\u2019ve learned during my travels. 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Piqu\u00e9 par la curiosit\u00e9 et l\u2019envie de comprendre ce que je sentais important, je suis all\u00e9 m\u2019installer dans la r\u00e9gion de San Francisco (janvier 1996) o\u00f9 j\u2019ai pass\u00e9 quinze ans \u00e0 enqu\u00eater sur ce qui s\u2019y faisait : l\u2019\u00e9mergence, le boom, le bust et la reprise. Un cycle complet \u00e0 la suite de quoi j\u2019ai trouv\u00e9 que m\u00eame \u00e0 Silicon Valley on peut se r\u00e9p\u00e9ter. En fait j\u2019ai la bougeotte. De retour en Europe (2010), j\u2019ai lanc\u00e9 un tour du monde de l\u2019innovation, le projet Winch 5 -- 45 villes, 32 pays entre septembre 2011 et octobre 2012 - enti\u00e8rement consacr\u00e9 \u00e0 l'\u00e9tude des conditions \u00e9conomiques, financi\u00e8res, culturelles et sociales du d\u00e9veloppement de l'innovation. J\u2019en a rapport\u00e9 des enseignements sur les meilleures fa\u00e7ons de la rendre possible, de l'encourager, de pr\u00e9parer individus, entreprises et nations \u00e0 participer ainsi \u00e0 la construction de leur propre futur. Une aventure fascinante qui m\u2019a permis de rencontrer des gens audacieux, dot\u00e9s d\u2019une grande intelligence ou d\u2019un grand c\u0153ur. Parfois les deux ensembles. Je donne r\u00e9guli\u00e8rement conf\u00e9rences et s\u00e9minaires sur ce sujet dans certaines entreprises fran\u00e7aises de poids : Bouygues Telecom, CapGemini, L'Or\u00e9al, SFR, SNCF, entre autres ainsi que dans des forums moins prestigieux mais dans lesquels l\u2019assistance est passionn\u00e9e Convaincu que l\u2019am\u00e9lioration de nos villes et de la d\u00e9mocratie locale est un enjeu technologique et social majeur, je viens de me lancer dans une nouvelle s\u00e9rie d\u2019enqu\u00eates \u2013 un tour du monde en plusieurs \u00e9tapes nomm\u00e9 Participolis - sur les villes intelligentes ou qui s\u2019efforcent de l\u2019\u00eatre : 20 villes entre janvier 2014 et avril 2015. Je le con\u00e7ois comme une tension constante entre deux p\u00f4les d\u2019un m\u00eame probl\u00e8me : CitySmarting ou l\u2019effort pour rendre les villes plus intelligentes gr\u00e2ce, notamment aux technologies de l\u2019information et Participolis, le fait qu\u2019un meilleur futur pour nos villes ne peut \u00e9merger que de notre participation \u00e0 leur conception et \u00e0 leur gestion. Mes articles et chroniques ont \u00e9t\u00e9 publi\u00e9s par plus de 100 m\u00e9dias sur quatre continents dont Le Monde, El Pa\u00eds (Madrid), Reforma (Mexico), The Next Web (Amsterdam) et Folha de S\u00e3o Paulo (Br\u00e9sil). J'enseigne aussi \u00e0 la Paris School of International Affairs de l'Institut d'\u00c9tudes Politiques de Paris et \u00e0 la WebSchoolFactory. J\u2019ai donn\u00e9 des cours \u00e0 l'Universit\u00e9 de Berkeley et \u00e0 l'Universit\u00e9 de Stanford. Je participe en temps qu\u2019expert au r\u00e9seau Netexplo. J\u2019ai publi\u00e9 plusieurs livres dont Comment le web change le monde, l'alchimie des multitudes (Pearson) avec Dominique Piotet (2008 et 2011). Quand je ne suis pas en vadrouille autour du monde, je vis entre Paris, Barcelone et Mexico. Mais toujours je suis int\u00e9ress\u00e9 par vos commentaires, critiques et suggestions. Francispisani \u00e0 gmailvousconnaissezlasuite Google http:\/\/tinyurl.com\/francispisani Twitter: @francispisani A tout de suite\u2026","sameAs":["https:\/\/www.francispisani.net\/","https:\/\/www.facebook.com\/francis.pisani","https:\/\/www.linkedin.com\/in\/francispisani","https:\/\/x.com\/francispisani","https:\/\/fr.wikipedia.org\/wiki\/Francis_Pisani"],"url":"https:\/\/www.francispisani.net\/en\/author\/francis-pisani\/"}]}},"jetpack_publicize_connections":[],"jetpack-related-posts":[{"id":3784,"url":"https:\/\/www.francispisani.net\/en\/fear-at-facebook\/","url_meta":{"origin":3311,"position":0},"title":"Fear at facebook – Francis Pisani","author":"Francis Pisani","date":"8 March 2014","format":false,"excerpt":"The 19 billion dollars Facebook paid to buy Whatsapp are as much a sign of power as they are a sign of fear\u2026 for good reasons.What we know : young people are tired of open social networks and are more reluctant to appear on them. They are adopting apps designed\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2971,"url":"https:\/\/www.francispisani.net\/en\/netexplos-global-innovation-trends\/","url_meta":{"origin":3311,"position":1},"title":"Netexplo\u2019s Global Innovation Trends – Francis Pisani","author":"Francis Pisani","date":"30 March 2012","format":false,"excerpt":"A good lesson for someone traveling the world in search of innovation is that you can also learn about it by staying in one place for a few days. 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Facing my obvious journalist\u2019s skepticism, he hurries to add that his company, Yogurt Technologies (yogurt.com.tr) is one of the first\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2871,"url":"https:\/\/www.francispisani.net\/building-location-based-social-networks-in-egyp\/","url_meta":{"origin":3311,"position":3},"title":"Building location-based social networks in Egypt – Francis Pisani","author":"Francis Pisani","date":"15 February 2012","format":false,"excerpt":"Adel Youssef, 39, a PhD in Computer Science from the University of Maryland, is the creator of Google\u2019s MyLocation service. 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About a year ago, one Lebanese wrote a an acerbic post in English saying, \u201cOh My God, Lebanon you\u2019re number one\u201d on the global download-speed list \u2026 if you start from the end of the\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"lebanon Ontornet against Lebanons snail paced internet","src":"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2012\/03\/15\/ob_474b90_lebanon.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3323,"url":"https:\/\/www.francispisani.net\/en\/china-has-innovated-throughout-its-history\/","url_meta":{"origin":3311,"position":5},"title":"China has Innovated throughout its History – Francis Pisani","author":"Francis Pisani","date":"20 September 2012","format":false,"excerpt":"Even though we love smartphones, we do have a big problem with them: entering text causes more pain than pleasure. Touchscreens are awesome, but navigating their virtual keyboards is an ordeal. In 2008, four graduates of Shanghai\u2019s best universities, who worked for multinational companies like Microsoft and Intel, attempted to\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"touchpal China has Innovated throughout its History","src":"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2012\/09\/20\/ob_ac04fe_touchpal.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"amp_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/posts\/3311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/comments?post=3311"}],"version-history":[{"count":0,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/posts\/3311\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/media?parent=3311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/categories?post=3311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/tags?post=3311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}