{"id":3313,"date":"2012-09-10T09:00:00","date_gmt":"2012-09-10T07:00:00","guid":{"rendered":"https:\/\/fpisani.wpengine.com\/design-thinking-how-to-innovate-if-youre-not-an-engineer\/"},"modified":"2012-09-10T09:00:00","modified_gmt":"2012-09-10T07:00:00","slug":"design-thinking-how-to-innovate-if-youre-not-an-engineer","status":"publish","type":"post","link":"https:\/\/www.francispisani.net\/en\/design-thinking-how-to-innovate-if-youre-not-an-engineer\/","title":{"rendered":"Design thinking: How to innovate if you\u2019re not an engineer – Francis Pisani"},"content":{"rendered":"
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Tech innovation will always need engineers \u2013 and savvy geeks \u2013 entrepreneurs, and investors excited by risks and the opportunities that come with them.<\/p>\n

Everyone has their own recipe for success, so there really is no one true way to do things.<\/p>\n

It\u2019s like brewing, the co-mingling of important elements. The mix is even richer, potentially more disruptive, when you add a good bit of design; design thinking, even.<\/p>\n

\"silvioDesign\u2019s importance in innovation, notably for emerging countries, was brought to my attention by Silvio Meira, professor of computer science in Recife, a city in the north-east of Brazil that is the country\u2019s third-largest technology hub, behind S\u00e3o Paulo and Rio de Janeiro. Meira is convinced that Silicon Valley companies are wrong in thinking that they can maintain dominance by manufacturing in other countries but keeping control through design; The Apple model.<\/p>\n

\u201cDesign is brainware,\u201d Meira says. \u201cBrazilian brains are as good as any other.\u201d He uses the term like one would use hardware or software, to signify things that are products of the mind. As a specialist in information and communication sciences, he think that Brazil is still far from being able to produce algorithms as sophisticated as Google or Facebook\u2019s, so Meira advocates design. He helped\u00a0Porto Digital<\/a>\u00a0branch into creative industries, advertising and media, as well as innovative apps \u2013 in sectors where design is essential. The company just launched\u00a0Ikewai.com<\/a>, a company of business designers.<\/p>\n

As a good counterpoint,\u00a0several people I interviewed in India<\/a>\u00a0noted that their country has traditionally not accorded much importance to design. \u201cFor a long time, you\u2019ve been able to sell any product, no matter how poorly designed, from the moment it works,\u201d says Kachan Kumar, president of the Mumbai chapter of\u00a0TiE<\/a>\u00a0(The Indus Entrepreneurs), an association founded in Silicon Valley to encourage Indian entrepreneurship throughout the world, using the capital and experience of a successful network.<\/p>\n

\u201cTo the middle class, design can be desirable but not necessary, since you can live without it \u2013 and it\u2019s expensive,\u201d Kumar says. \u201cArt is traditionally reserved for the rich.\u201d<\/p>\n

\"yossiIn Israel,\u00a0Yossi Vardi<\/a>, the country\u2019s godfather of IT, says that \u201cdesign is an important element\u201d in the innovation process.<\/p>\n

\u201cToday, the Internet and mobile have become works of art, a new kind of art,\u201d he says. \u201cTechnology is a medium \u2013 like a canvas, clay, paper or stone \u2013 where art and talent can be expressed. Without it, you can\u2019t attract users.\u201d<\/p>\n

The company that has done the most to convince us of design\u2019s importance is obviously Apple. It proved that companies should be concerned with more than just making computers and smartphones that work, that aesthetics and ease-of-use play a big role in our purchasing decisions.<\/p>\n

IT innovation is therefore better seen as being the fruit of a creative tension between engineers and designers. It recalls the tension in the beginning of the personal computing era between the adherents of artificial intelligence and those extolling the \u201caugmentation\u201d of the human mind through the use of \u2013 why not? \u2013 LSD. Their leaders wereStewart Brand<\/a>, creator of the Whole Earth Catalog \u2013 the hippy bible \u2013 and\u00a0Doug Engelbart<\/a>, inventor of the mouse and the first promoter of the graphic interface and hypertext links. It\u2019s no accident Steve Jobs belonged to this group. In 1995, Time Magazine published an article entitled \u201cWe Owe It All to the Hippies<\/a>\u201d describing this tension, one fundamental to the history of IT.<\/p>\n

Things have changed since then. Today\u2019s designers don\u2019t have much in common with last century\u2019s hippies.<\/p>\n

Design today is no longer confined to artists. Since it\u2019s essential to certain conceptions of the innovation process, it has become a valuable tool for solving problems creatively: design thinking.<\/p>\n

In his book\u00a0Change by Design<\/a>, IDEO president Tim Brown lays out three principal steps: \u201clearning the lives of others,\u201d then observing, meaning mainly \u201cseeing what people don\u2019t do and hearing what they don\u2019t say.\u201d The idea is that focus groups don\u2019t accomplish much. You need to investigate people\u2019s needs, beginning with the ones they don\u2019t express. Then you need to show empathy, \u201cstop treating them like lab rats\u201d and \u201cput yourself in their shoes\u201d to understand them better.<\/p>\n

This requires a lot of effort by multidisciplinary teams, with phases of interpretation, generating ideas by multiplying conversations with brainstorming sessions, followed by prototyping to see which ideas work the best.<\/p>\n

These steps aren\u2019t linear. They should be used partially at the same time, and repeated as often as needed. It calls for an evolving approach, observing the idea and the prototype\u2019s implementation.<\/p>\n

\"Andrea<\/a>Design thinking is now taught in a growing number of universities. I visited one in Rio de Janeiro, la\u00a0Escola Superior de Propaganda e Marketing<\/a>, and one near Berlin, in Potsdam, theHasso-Platner Institut<\/a>, better known as d.school. Created in 1998 by the co-founder of SAP, the largest software company in Europe, d.school paved the way for the creation of an\u00a0institute of the same name at Stanford University<\/a>, in 2004.<\/p>\n

But is design thinking\u2019s influence seen everywhere in Silicon Valley, which houses Apple, IDEO and Stanford? Undeniably, even if you note the German influence behind d.school\u2019s creation. But the point that Silvio Meira raises is still valuable: it\u2019s brainware, a method easily carried to other places and adapted there. It requires less costly, less lengthy education and training than those required to build complex algorithms. And there\u2019s nothing preventing companies from working in both directions at once, as they do in Recife.<\/p>\n

Andrea Bohmert<\/a>, executive director of\u00a0Bandwidth Barn<\/a>, a South African incubator, agrees. She considers Cape Town, where she lives, to be her country\u2019s \u201ccreative hinge.\u201d Perhaps Africa\u2019s.<\/p>\n

\u201cI dream,\u201d she says, \u201cof creating a school of design thinking for emerging markets.\u201d<\/p>\n

It\u2019s an idea that can\u2019t wait. In Africa or anywhere else.<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Tech innovation will always need engineers \u2013 and savvy geeks \u2013 entrepreneurs, and investors excited by risks and the opportunities that come with them. Everyone has their own recipe for success, so there really is no one true way to do things. It\u2019s like brewing, the co-mingling of important elements. The mix is even richer, […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"newspack_featured_image_position":"","newspack_post_subtitle":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[344,652,651],"tags":[],"class_list":["post-3313","post","type-post","status-publish","format-standard","hentry","category-english","category-technos-3","category-winch5-3","entry"],"yoast_head":"\nDesign thinking: How to innovate if you\u2019re not an engineer - Francis Pisani<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.francispisani.net\/en\/design-thinking-how-to-innovate-if-youre-not-an-engineer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Design thinking: How to innovate if you\u2019re not an engineer - Francis Pisani\" \/>\n<meta property=\"og:description\" content=\"Tech innovation will always need engineers \u2013 and savvy geeks \u2013 entrepreneurs, and investors excited by risks and the opportunities that come with them. 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Piqu\u00e9 par la curiosit\u00e9 et l\u2019envie de comprendre ce que je sentais important, je suis all\u00e9 m\u2019installer dans la r\u00e9gion de San Francisco (janvier 1996) o\u00f9 j\u2019ai pass\u00e9 quinze ans \u00e0 enqu\u00eater sur ce qui s\u2019y faisait : l\u2019\u00e9mergence, le boom, le bust et la reprise. Un cycle complet \u00e0 la suite de quoi j\u2019ai trouv\u00e9 que m\u00eame \u00e0 Silicon Valley on peut se r\u00e9p\u00e9ter. En fait j\u2019ai la bougeotte. De retour en Europe (2010), j\u2019ai lanc\u00e9 un tour du monde de l\u2019innovation, le projet Winch 5 -- 45 villes, 32 pays entre septembre 2011 et octobre 2012 - enti\u00e8rement consacr\u00e9 \u00e0 l'\u00e9tude des conditions \u00e9conomiques, financi\u00e8res, culturelles et sociales du d\u00e9veloppement de l'innovation. J\u2019en a rapport\u00e9 des enseignements sur les meilleures fa\u00e7ons de la rendre possible, de l'encourager, de pr\u00e9parer individus, entreprises et nations \u00e0 participer ainsi \u00e0 la construction de leur propre futur. Une aventure fascinante qui m\u2019a permis de rencontrer des gens audacieux, dot\u00e9s d\u2019une grande intelligence ou d\u2019un grand c\u0153ur. Parfois les deux ensembles. Je donne r\u00e9guli\u00e8rement conf\u00e9rences et s\u00e9minaires sur ce sujet dans certaines entreprises fran\u00e7aises de poids : Bouygues Telecom, CapGemini, L'Or\u00e9al, SFR, SNCF, entre autres ainsi que dans des forums moins prestigieux mais dans lesquels l\u2019assistance est passionn\u00e9e Convaincu que l\u2019am\u00e9lioration de nos villes et de la d\u00e9mocratie locale est un enjeu technologique et social majeur, je viens de me lancer dans une nouvelle s\u00e9rie d\u2019enqu\u00eates \u2013 un tour du monde en plusieurs \u00e9tapes nomm\u00e9 Participolis - sur les villes intelligentes ou qui s\u2019efforcent de l\u2019\u00eatre : 20 villes entre janvier 2014 et avril 2015. Je le con\u00e7ois comme une tension constante entre deux p\u00f4les d\u2019un m\u00eame probl\u00e8me : CitySmarting ou l\u2019effort pour rendre les villes plus intelligentes gr\u00e2ce, notamment aux technologies de l\u2019information et Participolis, le fait qu\u2019un meilleur futur pour nos villes ne peut \u00e9merger que de notre participation \u00e0 leur conception et \u00e0 leur gestion. Mes articles et chroniques ont \u00e9t\u00e9 publi\u00e9s par plus de 100 m\u00e9dias sur quatre continents dont Le Monde, El Pa\u00eds (Madrid), Reforma (Mexico), The Next Web (Amsterdam) et Folha de S\u00e3o Paulo (Br\u00e9sil). J'enseigne aussi \u00e0 la Paris School of International Affairs de l'Institut d'\u00c9tudes Politiques de Paris et \u00e0 la WebSchoolFactory. J\u2019ai donn\u00e9 des cours \u00e0 l'Universit\u00e9 de Berkeley et \u00e0 l'Universit\u00e9 de Stanford. Je participe en temps qu\u2019expert au r\u00e9seau Netexplo. J\u2019ai publi\u00e9 plusieurs livres dont Comment le web change le monde, l'alchimie des multitudes (Pearson) avec Dominique Piotet (2008 et 2011). Quand je ne suis pas en vadrouille autour du monde, je vis entre Paris, Barcelone et Mexico. Mais toujours je suis int\u00e9ress\u00e9 par vos commentaires, critiques et suggestions. 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Everyone has their own recipe for success, so there really is no one true way to do things. It\u2019s like brewing, the co-mingling of important elements. 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Piqu\u00e9 par la curiosit\u00e9 et l\u2019envie de comprendre ce que je sentais important, je suis all\u00e9 m\u2019installer dans la r\u00e9gion de San Francisco (janvier 1996) o\u00f9 j\u2019ai pass\u00e9 quinze ans \u00e0 enqu\u00eater sur ce qui s\u2019y faisait : l\u2019\u00e9mergence, le boom, le bust et la reprise. Un cycle complet \u00e0 la suite de quoi j\u2019ai trouv\u00e9 que m\u00eame \u00e0 Silicon Valley on peut se r\u00e9p\u00e9ter. En fait j\u2019ai la bougeotte. De retour en Europe (2010), j\u2019ai lanc\u00e9 un tour du monde de l\u2019innovation, le projet Winch 5 -- 45 villes, 32 pays entre septembre 2011 et octobre 2012 - enti\u00e8rement consacr\u00e9 \u00e0 l'\u00e9tude des conditions \u00e9conomiques, financi\u00e8res, culturelles et sociales du d\u00e9veloppement de l'innovation. J\u2019en a rapport\u00e9 des enseignements sur les meilleures fa\u00e7ons de la rendre possible, de l'encourager, de pr\u00e9parer individus, entreprises et nations \u00e0 participer ainsi \u00e0 la construction de leur propre futur. Une aventure fascinante qui m\u2019a permis de rencontrer des gens audacieux, dot\u00e9s d\u2019une grande intelligence ou d\u2019un grand c\u0153ur. Parfois les deux ensembles. Je donne r\u00e9guli\u00e8rement conf\u00e9rences et s\u00e9minaires sur ce sujet dans certaines entreprises fran\u00e7aises de poids : Bouygues Telecom, CapGemini, L'Or\u00e9al, SFR, SNCF, entre autres ainsi que dans des forums moins prestigieux mais dans lesquels l\u2019assistance est passionn\u00e9e Convaincu que l\u2019am\u00e9lioration de nos villes et de la d\u00e9mocratie locale est un enjeu technologique et social majeur, je viens de me lancer dans une nouvelle s\u00e9rie d\u2019enqu\u00eates \u2013 un tour du monde en plusieurs \u00e9tapes nomm\u00e9 Participolis - sur les villes intelligentes ou qui s\u2019efforcent de l\u2019\u00eatre : 20 villes entre janvier 2014 et avril 2015. Je le con\u00e7ois comme une tension constante entre deux p\u00f4les d\u2019un m\u00eame probl\u00e8me : CitySmarting ou l\u2019effort pour rendre les villes plus intelligentes gr\u00e2ce, notamment aux technologies de l\u2019information et Participolis, le fait qu\u2019un meilleur futur pour nos villes ne peut \u00e9merger que de notre participation \u00e0 leur conception et \u00e0 leur gestion. Mes articles et chroniques ont \u00e9t\u00e9 publi\u00e9s par plus de 100 m\u00e9dias sur quatre continents dont Le Monde, El Pa\u00eds (Madrid), Reforma (Mexico), The Next Web (Amsterdam) et Folha de S\u00e3o Paulo (Br\u00e9sil). J'enseigne aussi \u00e0 la Paris School of International Affairs de l'Institut d'\u00c9tudes Politiques de Paris et \u00e0 la WebSchoolFactory. J\u2019ai donn\u00e9 des cours \u00e0 l'Universit\u00e9 de Berkeley et \u00e0 l'Universit\u00e9 de Stanford. Je participe en temps qu\u2019expert au r\u00e9seau Netexplo. J\u2019ai publi\u00e9 plusieurs livres dont Comment le web change le monde, l'alchimie des multitudes (Pearson) avec Dominique Piotet (2008 et 2011). Quand je ne suis pas en vadrouille autour du monde, je vis entre Paris, Barcelone et Mexico. Mais toujours je suis int\u00e9ress\u00e9 par vos commentaires, critiques et suggestions. Francispisani \u00e0 gmailvousconnaissezlasuite Google http:\/\/tinyurl.com\/francispisani Twitter: @francispisani A tout de suite\u2026","sameAs":["https:\/\/www.francispisani.net\/","https:\/\/www.facebook.com\/francis.pisani","https:\/\/www.linkedin.com\/in\/francispisani","https:\/\/x.com\/francispisani","https:\/\/fr.wikipedia.org\/wiki\/Francis_Pisani"],"url":"https:\/\/www.francispisani.net\/en\/author\/francis-pisani\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":3195,"url":"https:\/\/www.francispisani.net\/en\/it-isnt-a-priority-for-south-africa\/","url_meta":{"origin":3313,"position":0},"title":"IT Isn\u2019t a Priority for South Africa – Francis Pisani","author":"Francis Pisani","date":"4 July 2012","format":false,"excerpt":"South Africa has some strong performers in its Internet and communications technologies (ITCT) activity, but the country doesn\u2019t seem to be making them a real part of its development strategy, and that\u2019s too bad.Let\u2019s begin with the SuccessesPaypal was born from the fusion of two companies, one of which was\u00a0X.com,\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3311,"url":"https:\/\/www.francispisani.net\/en\/start-ups-that-are-global-from-day-one\/","url_meta":{"origin":3313,"position":1},"title":"Start-ups that are global from day one – Francis Pisani","author":"Francis Pisani","date":"7 September 2012","format":false,"excerpt":"Before heading off to Asia and the US, I wanted to make some initial summaries of what I\u2019ve learned during my travels. 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I\u2019ll follow\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"Horacio Start ups that are global from day one","src":"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2012\/09\/07\/ob_1f81fb_horacio.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2962,"url":"https:\/\/www.francispisani.net\/en\/innovation-the-magic-and-the-method\/","url_meta":{"origin":3313,"position":2},"title":"Innovation: The magic and the method – Francis Pisani","author":"Francis Pisani","date":"22 March 2012","format":false,"excerpt":"When Otavio Good sees the word \u201csalida\u201d in a Spanish-speaking country, he thinks of \u201csalad\u201d instead of \u201cexit.\u201d To avoid the embarrassment that can result from mistakes like this, the Mountain View developer created\u00a0WordLens, a smartphone app that instantly translates texts, from signposts to menus, with a simple camera view.Right\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"WordLens2 Innovation: The magic and the method","src":"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2012\/03\/22\/ob_efbfe4_wordlens2.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2871,"url":"https:\/\/www.francispisani.net\/building-location-based-social-networks-in-egyp\/","url_meta":{"origin":3313,"position":3},"title":"Building location-based social networks in Egypt – Francis Pisani","author":"Francis Pisani","date":"15 February 2012","format":false,"excerpt":"Adel Youssef, 39, a PhD in Computer Science from the University of Maryland, is the creator of Google\u2019s MyLocation service. He worked at Google for five years, receiving a myriad of Silicon Valley honors.\u00a0He\u2019s a member of the small group (14 people) who has won the Google Founders\u2019 award, given\u2026","rel":"","context":"In "Non classifi\u00e9(e)"","block_context":{"text":"Non classifi\u00e9(e)","link":"https:\/\/www.francispisani.net\/non-classifiee\/"},"img":{"alt_text":"10553 Building location based social networks in Egypt","src":"https:\/\/i0.wp.com\/fpisani.wpengine.com\/wp-content\/uploads\/2020\/08\/ob_463cfb_10553.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3952,"url":"https:\/\/www.francispisani.net\/en\/best_story_not_\/","url_meta":{"origin":3313,"position":4},"title":"‘BEST STORY, NOT THE BIGGEST BOMB’ – How to fight the terror networks – Francis Pisani","author":"Francis Pisani","date":"1 June 2002","format":false,"excerpt":"John Arquilla and David Ronfeldt codified the strategy that helped the United States overthrow the Taliban regime in Afghanistan. They believe that Osama bin Laden and al-Qaida could still prevail if they got hold of weapons of mass destruction, and the US and its allies must prevent that acquisition. To\u2026","rel":"","context":"In "english"","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4166,"url":"https:\/\/www.francispisani.net\/ecrire-blogue\/","url_meta":{"origin":3313,"position":5},"title":"\u00c9crire… bloguer – Francis Pisani","author":"Francis Pisani","date":"12 July 2007","format":false,"excerpt":"Pourquoi on fait \"\u00e7a\".\"...The discipline of blogging, and the concomitant comments you receive from readers, will improve your thinking, researching, writing, editing, graphic design, and editing skills. You are in total control. You are writer, editor, publisher, and marketing expert. You have the freedom and responsibility for the entire production\u2026","rel":"","context":"In "Non classifi\u00e9(e)"","block_context":{"text":"Non classifi\u00e9(e)","link":"https:\/\/www.francispisani.net\/non-classifiee\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/posts\/3313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/comments?post=3313"}],"version-history":[{"count":0,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/posts\/3313\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/media?parent=3313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/categories?post=3313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/tags?post=3313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}