{"id":3341,"date":"2012-11-25T09:00:00","date_gmt":"2012-11-25T08:00:00","guid":{"rendered":"https:\/\/fpisani.wpengine.com\/chocolate-and-creative-diasporas\/"},"modified":"2012-11-25T09:00:00","modified_gmt":"2012-11-25T08:00:00","slug":"chocolate-and-creative-diasporas","status":"publish","type":"post","link":"https:\/\/www.francispisani.net\/en\/chocolate-and-creative-diasporas\/","title":{"rendered":"Chocolate and Creative Diasporas &#8211; Francis Pisani"},"content":{"rendered":"<div class=\"ob-sections\">\n<div class=\"ob-section ob-section-html\">\n<div><\/div>\n<div>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"pisani chocolate 1 Chocolate and Creative Diasporas\" height=\"254\" src=\"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2012\/11\/25\/ob_bb9f2b_pisani-chocolate-1.jpg?resize=256%2C254\" title=\"pisani chocolate 1\" width=\"256\">In today\u2019s world of innovation, creative diasporas are everywhere. I saw one of the best examples of how the entrepreneurial spirit drives them in Ho Chi Minh City, Vietnam. Vincent Mourou and Samuel Maruta, two French entrepreneurs based in the Vietnamese city for several years, don\u2019t make mobile phones or disruptive apps. They make chocolate. These chocolatiers have succeeded with gusto, in the sense of the word\u2019s use in music: what is pleasing to hear \u2026 and to taste.<\/p>\n<p>Disclaimer: in order to maintain transparency, I need to confess to being an inveterate chocoholic. Not only did I immediately love their product, but I also received several free bars as gifts (to go along with the others I bought).<\/p>\n<p>Their story makes a great case study. Tired of their jobs, Morou and Maruta began talking to their friends about their desire to do something else with their lives. A friend of theirs, an agricultural engineer, told them about Vietnam\u2019s vast amounts of cocoa trees. The two decided to go see for themselves. On motorcycles.<\/p>\n<p>\u201cNow what?\u201d<strong>\u00a0<\/strong>they asked themselves after their first visit. So they started grinding the beans. \u201cWithout even realizing it, we were making chocolate,\u201d they say.<\/p>\n<p>Their only real \u201ctechnological innovation\u201d was to turn an Indian lentil-grinding machine into a cocoa mill. Recall that, Jean-Baptiste Say, the inventor of the term \u2018entrepreneur\u2019 said that the entrepreneur deploys resources to use them most efficiently, while Joseph Schumpeter defined innovation as a \u201cnew combination.\u201d The chocolate company fits both definitions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"pisani chocolate 2 Chocolate and Creative Diasporas\" height=\"235\" src=\"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2012\/11\/25\/ob_87b57e_pisani-chocolate-2.jpg?resize=314%2C235\" title=\"pisani chocolate 2\" width=\"314\">Morou has a background in advertising, so he knew that successful entrepreneurship needed a story, product and packaging. You\u2019re reading that story right now. As I said, they make good chocolate \u2013 it placed among the \u201cespoirs du\u00a0<a href=\"http:\/\/www.salonduchocolat.fr\/accueil.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">Salon du Chocolat<\/a>\u201d (where I met them a second time) this month in Paris. Their packaging is well designed, a paper shell that opens out from the top \u2013 finally! Unlike the competition\u2019s bars, which are divided into rectangles, theirs are divided into triangles. A \u201cSteve Jobs of chocolate\u201d couldn\u2019t have done better.<\/p>\n<p>Their greatest innovation, though, is their new life, the passion they bring to it and the way they had to restructure it in order to succeed. They\u2019re not much different from<a href=\"http:\/\/www.capgemini.com\/winch5-blog\/2012\/06\/bangalore-indians-countries\/\">Nandu Madhava and Vir Kashyap<\/a>, both children of Indian emigrants who returned to India and launched start-ups in Bangalore, across the world from their student roots on the US east coast. This is only one example of the many young ex-pats I\u2019ve met who have created another life abroad, contributing their creativity \u2013 whether artistic, technological or entrepreneurial \u2013 to their adopted homes.<\/p>\n<p>Richard Florida, an American professor teaching in Toronto, formulated the concept of the\u00a0<a href=\"http:\/\/en.wikipedia.org\/wiki\/Creative_class\" target=\"_blank\" rel=\"noopener noreferrer\">creative class<\/a>\u00a0\u2013 a class that includes all knowledge workers, from doctors and lawyers to teachers. The class core ranges from engineers to artists and media professionals. According to Florida, they try to \u201csolve problems as well as find them,\u201d which is why they play such a large role in innovation.<\/p>\n<p>Members of this class tend to travel more than others, as well as move. This is why I\u2019m focusing on \u201ccreative diasporas\u201d that are helping to change the world.<\/p>\n<p>I\u2019ll follow up with more examples of people like this, and some thoughts on their role in the innovation process.<\/p>\n<\/div>\n<p>\u00a0<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s world of innovation, creative diasporas are everywhere. I saw one of the best examples of how the entrepreneurial spirit drives them in Ho Chi Minh City, Vietnam. Vincent Mourou and Samuel Maruta, two French entrepreneurs based in the Vietnamese city for several years, don\u2019t make mobile phones or disruptive apps. They make chocolate. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"newspack_featured_image_position":"","newspack_post_subtitle":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[344,652,651],"tags":[],"class_list":["post-3341","post","type-post","status-publish","format-standard","hentry","category-english","category-technos-3","category-winch5-3","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chocolate and Creative Diasporas - Francis Pisani<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.francispisani.net\/en\/chocolate-and-creative-diasporas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chocolate and Creative Diasporas - Francis Pisani\" \/>\n<meta property=\"og:description\" content=\"In today\u2019s world of innovation, creative diasporas are everywhere. I saw one of the best examples of how the entrepreneurial spirit drives them in Ho Chi Minh City, Vietnam. Vincent Mourou and Samuel Maruta, two French entrepreneurs based in the Vietnamese city for several years, don\u2019t make mobile phones or disruptive apps. They make chocolate. 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Piqu\u00e9 par la curiosit\u00e9 et l\u2019envie de comprendre ce que je sentais important, je suis all\u00e9 m\u2019installer dans la r\u00e9gion de San Francisco (janvier 1996) o\u00f9 j\u2019ai pass\u00e9 quinze ans \u00e0 enqu\u00eater sur ce qui s\u2019y faisait : l\u2019\u00e9mergence, le boom, le bust et la reprise. Un cycle complet \u00e0 la suite de quoi j\u2019ai trouv\u00e9 que m\u00eame \u00e0 Silicon Valley on peut se r\u00e9p\u00e9ter. En fait j\u2019ai la bougeotte. De retour en Europe (2010), j\u2019ai lanc\u00e9 un tour du monde de l\u2019innovation, le projet Winch 5 -- 45 villes, 32 pays entre septembre 2011 et octobre 2012 - enti\u00e8rement consacr\u00e9 \u00e0 l'\u00e9tude des conditions \u00e9conomiques, financi\u00e8res, culturelles et sociales du d\u00e9veloppement de l'innovation. J\u2019en a rapport\u00e9 des enseignements sur les meilleures fa\u00e7ons de la rendre possible, de l'encourager, de pr\u00e9parer individus, entreprises et nations \u00e0 participer ainsi \u00e0 la construction de leur propre futur. Une aventure fascinante qui m\u2019a permis de rencontrer des gens audacieux, dot\u00e9s d\u2019une grande intelligence ou d\u2019un grand c\u0153ur. Parfois les deux ensembles. Je donne r\u00e9guli\u00e8rement conf\u00e9rences et s\u00e9minaires sur ce sujet dans certaines entreprises fran\u00e7aises de poids : Bouygues Telecom, CapGemini, L'Or\u00e9al, SFR, SNCF, entre autres ainsi que dans des forums moins prestigieux mais dans lesquels l\u2019assistance est passionn\u00e9e Convaincu que l\u2019am\u00e9lioration de nos villes et de la d\u00e9mocratie locale est un enjeu technologique et social majeur, je viens de me lancer dans une nouvelle s\u00e9rie d\u2019enqu\u00eates \u2013 un tour du monde en plusieurs \u00e9tapes nomm\u00e9 Participolis - sur les villes intelligentes ou qui s\u2019efforcent de l\u2019\u00eatre : 20 villes entre janvier 2014 et avril 2015. Je le con\u00e7ois comme une tension constante entre deux p\u00f4les d\u2019un m\u00eame probl\u00e8me : CitySmarting ou l\u2019effort pour rendre les villes plus intelligentes gr\u00e2ce, notamment aux technologies de l\u2019information et Participolis, le fait qu\u2019un meilleur futur pour nos villes ne peut \u00e9merger que de notre participation \u00e0 leur conception et \u00e0 leur gestion. Mes articles et chroniques ont \u00e9t\u00e9 publi\u00e9s par plus de 100 m\u00e9dias sur quatre continents dont Le Monde, El Pa\u00eds (Madrid), Reforma (Mexico), The Next Web (Amsterdam) et Folha de S\u00e3o Paulo (Br\u00e9sil). J'enseigne aussi \u00e0 la Paris School of International Affairs de l'Institut d'\u00c9tudes Politiques de Paris et \u00e0 la WebSchoolFactory. J\u2019ai donn\u00e9 des cours \u00e0 l'Universit\u00e9 de Berkeley et \u00e0 l'Universit\u00e9 de Stanford. Je participe en temps qu\u2019expert au r\u00e9seau Netexplo. J\u2019ai publi\u00e9 plusieurs livres dont Comment le web change le monde, l'alchimie des multitudes (Pearson) avec Dominique Piotet (2008 et 2011). Quand je ne suis pas en vadrouille autour du monde, je vis entre Paris, Barcelone et Mexico. Mais toujours je suis int\u00e9ress\u00e9 par vos commentaires, critiques et suggestions. 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I saw one of the best examples of how the entrepreneurial spirit drives them in Ho Chi Minh City, Vietnam. Vincent Mourou and Samuel Maruta, two French entrepreneurs based in the Vietnamese city for several years, don\u2019t make mobile phones or disruptive apps. They make chocolate. 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Piqu\u00e9 par la curiosit\u00e9 et l\u2019envie de comprendre ce que je sentais important, je suis all\u00e9 m\u2019installer dans la r\u00e9gion de San Francisco (janvier 1996) o\u00f9 j\u2019ai pass\u00e9 quinze ans \u00e0 enqu\u00eater sur ce qui s\u2019y faisait : l\u2019\u00e9mergence, le boom, le bust et la reprise. Un cycle complet \u00e0 la suite de quoi j\u2019ai trouv\u00e9 que m\u00eame \u00e0 Silicon Valley on peut se r\u00e9p\u00e9ter. En fait j\u2019ai la bougeotte. De retour en Europe (2010), j\u2019ai lanc\u00e9 un tour du monde de l\u2019innovation, le projet Winch 5 -- 45 villes, 32 pays entre septembre 2011 et octobre 2012 - enti\u00e8rement consacr\u00e9 \u00e0 l'\u00e9tude des conditions \u00e9conomiques, financi\u00e8res, culturelles et sociales du d\u00e9veloppement de l'innovation. J\u2019en a rapport\u00e9 des enseignements sur les meilleures fa\u00e7ons de la rendre possible, de l'encourager, de pr\u00e9parer individus, entreprises et nations \u00e0 participer ainsi \u00e0 la construction de leur propre futur. Une aventure fascinante qui m\u2019a permis de rencontrer des gens audacieux, dot\u00e9s d\u2019une grande intelligence ou d\u2019un grand c\u0153ur. Parfois les deux ensembles. Je donne r\u00e9guli\u00e8rement conf\u00e9rences et s\u00e9minaires sur ce sujet dans certaines entreprises fran\u00e7aises de poids : Bouygues Telecom, CapGemini, L'Or\u00e9al, SFR, SNCF, entre autres ainsi que dans des forums moins prestigieux mais dans lesquels l\u2019assistance est passionn\u00e9e Convaincu que l\u2019am\u00e9lioration de nos villes et de la d\u00e9mocratie locale est un enjeu technologique et social majeur, je viens de me lancer dans une nouvelle s\u00e9rie d\u2019enqu\u00eates \u2013 un tour du monde en plusieurs \u00e9tapes nomm\u00e9 Participolis - sur les villes intelligentes ou qui s\u2019efforcent de l\u2019\u00eatre : 20 villes entre janvier 2014 et avril 2015. Je le con\u00e7ois comme une tension constante entre deux p\u00f4les d\u2019un m\u00eame probl\u00e8me : CitySmarting ou l\u2019effort pour rendre les villes plus intelligentes gr\u00e2ce, notamment aux technologies de l\u2019information et Participolis, le fait qu\u2019un meilleur futur pour nos villes ne peut \u00e9merger que de notre participation \u00e0 leur conception et \u00e0 leur gestion. Mes articles et chroniques ont \u00e9t\u00e9 publi\u00e9s par plus de 100 m\u00e9dias sur quatre continents dont Le Monde, El Pa\u00eds (Madrid), Reforma (Mexico), The Next Web (Amsterdam) et Folha de S\u00e3o Paulo (Br\u00e9sil). J'enseigne aussi \u00e0 la Paris School of International Affairs de l'Institut d'\u00c9tudes Politiques de Paris et \u00e0 la WebSchoolFactory. J\u2019ai donn\u00e9 des cours \u00e0 l'Universit\u00e9 de Berkeley et \u00e0 l'Universit\u00e9 de Stanford. Je participe en temps qu\u2019expert au r\u00e9seau Netexplo. J\u2019ai publi\u00e9 plusieurs livres dont Comment le web change le monde, l'alchimie des multitudes (Pearson) avec Dominique Piotet (2008 et 2011). Quand je ne suis pas en vadrouille autour du monde, je vis entre Paris, Barcelone et Mexico. Mais toujours je suis int\u00e9ress\u00e9 par vos commentaires, critiques et suggestions. Francispisani \u00e0 gmailvousconnaissezlasuite Google http:\/\/tinyurl.com\/francispisani Twitter: @francispisani A tout de suite\u2026","sameAs":["https:\/\/www.francispisani.net\/","https:\/\/www.facebook.com\/francis.pisani","https:\/\/www.linkedin.com\/in\/francispisani","https:\/\/x.com\/francispisani","https:\/\/fr.wikipedia.org\/wiki\/Francis_Pisani"],"url":"https:\/\/www.francispisani.net\/en\/author\/francis-pisani\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":2946,"url":"https:\/\/www.francispisani.net\/en\/accelerating-innovation-in-lebanon-1\/","url_meta":{"origin":3341,"position":0},"title":"\u201cAccelerating\u201d Innovation in Lebanon &#8211; Francis Pisani","author":"Francis Pisani","date":"8 March 2012","format":false,"excerpt":"I have no idea how many innovators there in Lebanon fiddling around in their mountain garages with dreams of dethroning Facebook, Google and Twitter. But I\u2019m sure they can find all the resources they need in Beirut\u2019s startup accelerators.Since there\u2019s not really a clear definition, you can get an idea\u2026","rel":"","context":"In &quot;english&quot;","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2964,"url":"https:\/\/www.francispisani.net\/en\/markets-diasporas-and-social-networks-in-lebanon\/","url_meta":{"origin":3341,"position":1},"title":"Markets, diasporas and social networks in Lebanon &#8211; Francis Pisani","author":"Francis Pisani","date":"24 March 2012","format":false,"excerpt":"Despite their mere 110,000 km2 and 10 million inhabitants, Cubans used to joke 30 years ago that they had the largest country in the world: our population is in Miami, our army is in Angola, and our capital is in Moscow, they\u2019d say. In some ways, Lebanon\u2019s situation (10,000 km2,\u2026","rel":"","context":"In &quot;english&quot;","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"header diff logo optimized 520x109 Markets, diasporas and social networks in Lebanon  ","src":"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2012\/03\/24\/ob_ef14de_header-diff-logo-optimized-520x109.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3797,"url":"https:\/\/www.francispisani.net\/en\/memo-for-los-angeles-and-other-cities\/","url_meta":{"origin":3341,"position":2},"title":"Memo for Los Angeles\u2026and other cities &#8211; Francis Pisani","author":"Francis Pisani","date":"3 April 2014","format":false,"excerpt":"I recently went on a trip to several Asian cities (Songdo, Seoul, Singapore, Hyderabad) as part of a class at the University of Southern California taught with professor Fran\u00e7ois Bar. It was quite an experience: students took part in the trip thanks to Cisco TelePresence centers. On each step of\u2026","rel":"","context":"In &quot;Citynnovation&quot;","block_context":{"text":"Citynnovation","link":"https:\/\/www.francispisani.net\/citynnovation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3199,"url":"https:\/\/www.francispisani.net\/en\/social-media-still-makes-me-uneasy-but-at-the-same-time\/","url_meta":{"origin":3341,"position":3},"title":"Social media still makes me uneasy, but at the same time\u2026 &#8211; Francis Pisani","author":"Francis Pisani","date":"6 July 2012","format":false,"excerpt":"I dined recently at a fabulous Tel Aviv restaurant with\u00a0 Ayelet Noff and Motti Peer, partners and heads of\u00a0\u00a0Blonde 2.0, a site helping companies use social media better. The two are young and handsome, and their clients are some of Israel\u2019s most dynamic and the world\u2019s largest. People who succeed\u2026","rel":"","context":"In &quot;english&quot;","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3191,"url":"https:\/\/www.francispisani.net\/en\/two-exceptional-geeks-in-indonesia\/","url_meta":{"origin":3341,"position":4},"title":"Two Exceptional Geeks in Indonesia &#8211; Francis Pisani","author":"Francis Pisani","date":"20 June 2012","format":false,"excerpt":"Ollie and Anantya are two extraordinary Indonesian geeks, \u201ctechpreneurs,\u201d as they call themselves. Ollie, 28, whose real name is Aulia Halimatussadiah, is a computer-science graduate who has written a series of e-books, maintains several blogs, and helps run several communities of tech enthusiasts, investors and educators interested in digital technologies.\u2026","rel":"","context":"In &quot;english&quot;","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2952,"url":"https:\/\/www.francispisani.net\/en\/a-financier-who-tweets-follows-middle-east-innovation-but-doesnt-invest-in-i\/","url_meta":{"origin":3341,"position":5},"title":"A financier who tweets, follows Middle East innovation, but doesn\u2019t invest in IT. &#8211; Francis Pisani","author":"Francis Pisani","date":"13 March 2012","format":false,"excerpt":"100,000 followers and 27,000 tweets make Sultan Al-Qassemi (@sultanalqassemi) one of the most influential tweeters in the Arab world. A native of the Emirates, he enjoys a great freedom of expression and, more importantly, uses it in service of democratic movements. His columns appear in\u00a0The New York Times, the\u00a0Financial Times,\u00a0The\u2026","rel":"","context":"In &quot;english&quot;","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"Al Qassemi A financier who tweets, follows Middle East innovation, but doesnt invest in IT.","src":"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2012\/03\/13\/ob_7adb66_al-qassemi.png?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/posts\/3341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/comments?post=3341"}],"version-history":[{"count":0,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/posts\/3341\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/media?parent=3341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/categories?post=3341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/tags?post=3341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}