{"id":3354,"date":"2012-12-23T09:00:00","date_gmt":"2012-12-23T08:00:00","guid":{"rendered":"https:\/\/fpisani.wpengine.com\/leweb-shows-part-of-the-innovation-worlds-diversity-but-needs-more-southern-exposure\/"},"modified":"2012-12-23T09:00:00","modified_gmt":"2012-12-23T08:00:00","slug":"leweb-shows-part-of-the-innovation-worlds-diversity-but-needs-more-southern-exposure","status":"publish","type":"post","link":"https:\/\/www.francispisani.net\/en\/leweb-shows-part-of-the-innovation-worlds-diversity-but-needs-more-southern-exposure\/","title":{"rendered":"LeWeb shows part of the Innovation World\u2019s Diversity, but needs more Southern Exposure – Francis Pisani"},"content":{"rendered":"
\n
\n

The best thing about\u00a0LeWeb<\/a>\u00a0(December 3-6, Paris) is the the huge amount of countries represented. The\u00a03,500<\/a>\u00a0attendees came from \u201calmost 70 countries,\u201d says event co-founder G\u00e9raldine Le Meur, who founded the conference \u2013 now in its ninth year along with her husband, Lo\u00efc. The couple, originally from France, are based in California.<\/p>\n

Conferences are a vital part of bringing diversity and openess to the innovation process, and these two conditions are vital to the process itself. I talked about this earlier, when profiling Arabnet.me, which creates a space where entrepreneurs and innovators from around the Arab world can meet in various locations to share their stories. LeWeb goes a bit further, bringing together American and European startups.<\/p>\n

U.S. conferences are geared primarily towards its own enormous market. LeWeb, on the other hand, bridges the United States and European Union, so it attracts a lot of startups from nearby countries like Russia and Israel, countries with a large footprint at LeWeb.<\/p>\n

Personally, I wish it was a little\u00a0more<\/em>\u00a0diverse. Less than 10% of the conference participants were from Asia, Latin America or Africa, as\u00a0Olivier Ezratty noted in his in-depth summary<\/a>\u00a0(in French).<\/p>\n

Despite this, Le Web signifies two things to me: one, that innovation is happening everywhere \u2013 even in Europe. Second, that well-organized conferences can be a great breeding ground for innovation; and the more diverse, the better.<\/p>\n

Now to more a more concrete overview:<\/p>\n

This year\u2019s theme was the internet of things<\/strong>, using internet technology to enable objects to send and receive information. This involves computers and phones as well as sensors, machines and clothing, and can include spaces, like squares and monuments. Fifty billion objects will be connected to each other by 2020. Each will have a unique IP address, and the amount of data it generates will be astounding. And problematic.<\/p>\n

The best, and most intelligent, presentation was by Rafi Haladjian. (If you read French, you can read a great interview with himhere<\/a>.)\u00a0 Haladijan has been working toward the internet of things for four years. Part of his presentation that really resonates (and is worth remembering) is this quote: \u201cA good connected object lets you forget it\u2019s there.\u201d<\/p>\n

The internet of things wasn\u2019t the only topic<\/strong><\/p>\n

Facebook announced that it will soon be possible to\u00a0use its Messenger service without an account,<\/a>\u00a0requiring just a user\u2019s name and phone number. This won\u2019t solve the company\u2019s mobile problems, but could lead to greater adoption in regions like Africa.<\/p>\n

Phil Libin, CEO of Evernote, an incredibly useful app for keeping notes and saving web documents announced the\u00a0launch of Evernote business<\/a>, which allows a company\u2019s employees to share their knowledge, while keeping their personal notes private.<\/p>\n

Among the noteworthy startups<\/strong>\u00a0were Muse, developed by Canada\u2019s\u00a0Interaxon<\/a>. It\u2019s an emotion-tracking headband linked via Bluetooth to a computer or phone. It should eventually allow users to control electronic devices with their brainwaves.<\/p>\n

In the conference\u2019s startup competition, the runner-up was actually the most interesting.\u00a0BeBound<\/a>\u00a0lets smartphone users to manage their data via SMS, without using costly 3G. There is a huge opportunity here.<\/p>\n

\u201cWe started from a simple fact: 3G networks only cover 14% of the planet while 2G covers 86%. We let users connect to the internet via 2G,\u201d\u00a0Albert Szulman<\/a>\u00a0told the Nouvel Observerateur. Finally, people are thinking about regions beyond Silicon Valley and the Northern Hemisphere\u2019s capital cities.<\/p>\n

That said, I fell in love with a Greek startup, which I\u2019ll discuss about in my next post.<\/p>\n