{"id":3362,"date":"2013-01-10T09:00:00","date_gmt":"2013-01-10T08:00:00","guid":{"rendered":"https:\/\/fpisani.wpengine.com\/social-medias-new-generation-should-worry-facebook\/"},"modified":"2013-01-10T09:00:00","modified_gmt":"2013-01-10T08:00:00","slug":"social-medias-new-generation-should-worry-facebook","status":"publish","type":"post","link":"https:\/\/www.francispisani.net\/en\/social-medias-new-generation-should-worry-facebook\/","title":{"rendered":"Social Media\u2019s new Generation should worry Facebook &#8211; Francis Pisani"},"content":{"rendered":"<div class=\"ob-sections\">\n<div class=\"ob-section ob-section-html\">\n<p>What if Facebook\u2019s long-term outlook is hindered by the fact that it began on computers and not on mobile phones? This is something you start to wonder when you look at three Asian companies that have, between them, nearly 400 million users. And they are still growing. The difference between them and the social networking giant we all know: they\u2019re smartphone-centric, and focus more on conversations than relationships. Who are they?<\/p>\n<p><strong>WeChat was the first Chinese smartphone app to be adopted outside of the middle empire<\/strong>\u00a0(where it\u2019s called Weixin). Launched in 2011 by Tencent, China\u2019s largest online company, it had reached 200 million users by last September, doubling the total it had in March. The number includes users from Southeast Asia, the US and the UK. As\u00a0<em>The Guardian<\/em>\u00a0says, the app is \u201csimilar\u201d to WhatsApp, but offers \u201cmany more\u201d functionalities. It\u2019s true that the app has a bit of Twitter, a little Faceboook, some Instagram and Skype, as well as other services. It also allows people to send spoken messages like walkie-talkies.<\/p>\n<p><strong>Korea<\/strong><strong>\u00a0is dominated by\u00a0<\/strong><a href=\"http:\/\/www.kakao.com\/talk\/en\"><strong>Kakao Talk<\/strong><\/a>\u00a0(Tencent owns 14%). It had 60 million users in September when I interviewed Yujin Sohn, vice president of global development. Its functionalities are similar to WeChat, but \u201cwe launched before they did, and can do everything they can,\u201d Sohn says.<\/p>\n<p>\u201cOn top of that, we do free calling, which they still don\u2019t,\u201d she continues. In all actuality, Korean companies should have a difficult time in the Chinese market, and vice versa. The two companies allied with each other, one providing the tech, the other providing the financial resources.<\/p>\n<p>The third member of the trio is\u00a0<a href=\"http:\/\/line.naver.jp\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Line<\/a>, a Japanese site created byKorea\u2019s Next Human Network (NHN), formerly run by Kakao\u2019s founder. So there are links between all three companies. In September, Line had 60 million users, nearly half ofJapan\u2019s total population. Kakao Talk, on the other hand, has almost 90% penetration inKorea, according to Line executive officer Jun Masuda. Line now has over 94 million users.<\/p>\n<p>According to Masuda, \u201cThe graphic interface and strategy are very similar, since we both come from the same company.\u201d<\/p>\n<p>Like Sohn, Masuda emphasizes the communication aspect.\u00a0<strong>\u201cWe\u2019re not a social network, we\u2019re a messaging service,\u201d\u00a0<\/strong>Masuda says. \u201cThe messages are pretty short, which allows for rapid exchanges, like a real conversation.\u201d<\/p>\n<p>\u00a0For Sohn, the biggest thing that differentiates them from Facebook is that \u201cwe were born on mobile.\u201d For Masuda \u201cthe smartphone revolution gives us a chance to [spread] our messaging and communications services.\u00a0 The US has Facebook, but not a dominant messaging service. That\u2019s why we\u2019re focusing on the Asian market first before expanding.\u201d<\/p>\n<p><strong>The difference might seem like a small one, but all three companies view it as an essential one.\u00a0<\/strong>A more nuanced explanation is given by Yujin (Kate) Sohn: \u201cFacebook is a social platform that has communication features, but we are a communication platform with social elements. That\u2019s what smartphones are made for; computers weren\u2019t, even if there\u2019s a partial overlap. Facebook has trouble with mobile because it was built in an environment that isn\u2019t centered on communication. We\u2019re different, because we were born on different planets.\u201d<\/p>\n<p>\u00a0WeChat and the others see an advantage there. They believe they can compete with Facebook one day.<\/p>\n<p>\u00a0This belief comes less because of their large Asian markets than the fact they were born on smartphones and they ask all new users for access to their address books. Networks built on existing relationships \u2013 like Facebook \u2013 tend to create a flat or static social graph, while those built on communication, and thus on real relationships, can create a dynamic graph, like real conversations do. The two models partially overlap, but the starting point \u2013 and therefore the end point \u2013 are entirely different.<\/p>\n<p>\u00a0<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>What if Facebook\u2019s long-term outlook is hindered by the fact that it began on computers and not on mobile phones? This is something you start to wonder when you look at three Asian companies that have, between them, nearly 400 million users. And they are still growing. The difference between them and the social networking [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"newspack_featured_image_position":"","newspack_post_subtitle":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[344,652,651],"tags":[],"class_list":["post-3362","post","type-post","status-publish","format-standard","hentry","category-english","category-technos-3","category-winch5-3","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media\u2019s new Generation should worry Facebook - Francis Pisani<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.francispisani.net\/en\/social-medias-new-generation-should-worry-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media\u2019s new Generation should worry Facebook - Francis Pisani\" \/>\n<meta property=\"og:description\" content=\"What if Facebook\u2019s long-term outlook is hindered by the fact that it began on computers and not on mobile phones? This is something you start to wonder when you look at three Asian companies that have, between them, nearly 400 million users. And they are still growing. 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Piqu\u00e9 par la curiosit\u00e9 et l\u2019envie de comprendre ce que je sentais important, je suis all\u00e9 m\u2019installer dans la r\u00e9gion de San Francisco (janvier 1996) o\u00f9 j\u2019ai pass\u00e9 quinze ans \u00e0 enqu\u00eater sur ce qui s\u2019y faisait : l\u2019\u00e9mergence, le boom, le bust et la reprise. Un cycle complet \u00e0 la suite de quoi j\u2019ai trouv\u00e9 que m\u00eame \u00e0 Silicon Valley on peut se r\u00e9p\u00e9ter. En fait j\u2019ai la bougeotte. De retour en Europe (2010), j\u2019ai lanc\u00e9 un tour du monde de l\u2019innovation, le projet Winch 5 -- 45 villes, 32 pays entre septembre 2011 et octobre 2012 - enti\u00e8rement consacr\u00e9 \u00e0 l'\u00e9tude des conditions \u00e9conomiques, financi\u00e8res, culturelles et sociales du d\u00e9veloppement de l'innovation. J\u2019en a rapport\u00e9 des enseignements sur les meilleures fa\u00e7ons de la rendre possible, de l'encourager, de pr\u00e9parer individus, entreprises et nations \u00e0 participer ainsi \u00e0 la construction de leur propre futur. Une aventure fascinante qui m\u2019a permis de rencontrer des gens audacieux, dot\u00e9s d\u2019une grande intelligence ou d\u2019un grand c\u0153ur. Parfois les deux ensembles. Je donne r\u00e9guli\u00e8rement conf\u00e9rences et s\u00e9minaires sur ce sujet dans certaines entreprises fran\u00e7aises de poids : Bouygues Telecom, CapGemini, L'Or\u00e9al, SFR, SNCF, entre autres ainsi que dans des forums moins prestigieux mais dans lesquels l\u2019assistance est passionn\u00e9e Convaincu que l\u2019am\u00e9lioration de nos villes et de la d\u00e9mocratie locale est un enjeu technologique et social majeur, je viens de me lancer dans une nouvelle s\u00e9rie d\u2019enqu\u00eates \u2013 un tour du monde en plusieurs \u00e9tapes nomm\u00e9 Participolis - sur les villes intelligentes ou qui s\u2019efforcent de l\u2019\u00eatre : 20 villes entre janvier 2014 et avril 2015. Je le con\u00e7ois comme une tension constante entre deux p\u00f4les d\u2019un m\u00eame probl\u00e8me : CitySmarting ou l\u2019effort pour rendre les villes plus intelligentes gr\u00e2ce, notamment aux technologies de l\u2019information et Participolis, le fait qu\u2019un meilleur futur pour nos villes ne peut \u00e9merger que de notre participation \u00e0 leur conception et \u00e0 leur gestion. Mes articles et chroniques ont \u00e9t\u00e9 publi\u00e9s par plus de 100 m\u00e9dias sur quatre continents dont Le Monde, El Pa\u00eds (Madrid), Reforma (Mexico), The Next Web (Amsterdam) et Folha de S\u00e3o Paulo (Br\u00e9sil). J'enseigne aussi \u00e0 la Paris School of International Affairs de l'Institut d'\u00c9tudes Politiques de Paris et \u00e0 la WebSchoolFactory. J\u2019ai donn\u00e9 des cours \u00e0 l'Universit\u00e9 de Berkeley et \u00e0 l'Universit\u00e9 de Stanford. Je participe en temps qu\u2019expert au r\u00e9seau Netexplo. J\u2019ai publi\u00e9 plusieurs livres dont Comment le web change le monde, l'alchimie des multitudes (Pearson) avec Dominique Piotet (2008 et 2011). Quand je ne suis pas en vadrouille autour du monde, je vis entre Paris, Barcelone et Mexico. Mais toujours je suis int\u00e9ress\u00e9 par vos commentaires, critiques et suggestions. 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Piqu\u00e9 par la curiosit\u00e9 et l\u2019envie de comprendre ce que je sentais important, je suis all\u00e9 m\u2019installer dans la r\u00e9gion de San Francisco (janvier 1996) o\u00f9 j\u2019ai pass\u00e9 quinze ans \u00e0 enqu\u00eater sur ce qui s\u2019y faisait : l\u2019\u00e9mergence, le boom, le bust et la reprise. Un cycle complet \u00e0 la suite de quoi j\u2019ai trouv\u00e9 que m\u00eame \u00e0 Silicon Valley on peut se r\u00e9p\u00e9ter. En fait j\u2019ai la bougeotte. De retour en Europe (2010), j\u2019ai lanc\u00e9 un tour du monde de l\u2019innovation, le projet Winch 5 -- 45 villes, 32 pays entre septembre 2011 et octobre 2012 - enti\u00e8rement consacr\u00e9 \u00e0 l'\u00e9tude des conditions \u00e9conomiques, financi\u00e8res, culturelles et sociales du d\u00e9veloppement de l'innovation. J\u2019en a rapport\u00e9 des enseignements sur les meilleures fa\u00e7ons de la rendre possible, de l'encourager, de pr\u00e9parer individus, entreprises et nations \u00e0 participer ainsi \u00e0 la construction de leur propre futur. Une aventure fascinante qui m\u2019a permis de rencontrer des gens audacieux, dot\u00e9s d\u2019une grande intelligence ou d\u2019un grand c\u0153ur. Parfois les deux ensembles. Je donne r\u00e9guli\u00e8rement conf\u00e9rences et s\u00e9minaires sur ce sujet dans certaines entreprises fran\u00e7aises de poids : Bouygues Telecom, CapGemini, L'Or\u00e9al, SFR, SNCF, entre autres ainsi que dans des forums moins prestigieux mais dans lesquels l\u2019assistance est passionn\u00e9e Convaincu que l\u2019am\u00e9lioration de nos villes et de la d\u00e9mocratie locale est un enjeu technologique et social majeur, je viens de me lancer dans une nouvelle s\u00e9rie d\u2019enqu\u00eates \u2013 un tour du monde en plusieurs \u00e9tapes nomm\u00e9 Participolis - sur les villes intelligentes ou qui s\u2019efforcent de l\u2019\u00eatre : 20 villes entre janvier 2014 et avril 2015. Je le con\u00e7ois comme une tension constante entre deux p\u00f4les d\u2019un m\u00eame probl\u00e8me : CitySmarting ou l\u2019effort pour rendre les villes plus intelligentes gr\u00e2ce, notamment aux technologies de l\u2019information et Participolis, le fait qu\u2019un meilleur futur pour nos villes ne peut \u00e9merger que de notre participation \u00e0 leur conception et \u00e0 leur gestion. Mes articles et chroniques ont \u00e9t\u00e9 publi\u00e9s par plus de 100 m\u00e9dias sur quatre continents dont Le Monde, El Pa\u00eds (Madrid), Reforma (Mexico), The Next Web (Amsterdam) et Folha de S\u00e3o Paulo (Br\u00e9sil). J'enseigne aussi \u00e0 la Paris School of International Affairs de l'Institut d'\u00c9tudes Politiques de Paris et \u00e0 la WebSchoolFactory. J\u2019ai donn\u00e9 des cours \u00e0 l'Universit\u00e9 de Berkeley et \u00e0 l'Universit\u00e9 de Stanford. Je participe en temps qu\u2019expert au r\u00e9seau Netexplo. J\u2019ai publi\u00e9 plusieurs livres dont Comment le web change le monde, l'alchimie des multitudes (Pearson) avec Dominique Piotet (2008 et 2011). Quand je ne suis pas en vadrouille autour du monde, je vis entre Paris, Barcelone et Mexico. Mais toujours je suis int\u00e9ress\u00e9 par vos commentaires, critiques et suggestions. Francispisani \u00e0 gmailvousconnaissezlasuite Google http:\/\/tinyurl.com\/francispisani Twitter: @francispisani A tout de suite\u2026","sameAs":["https:\/\/www.francispisani.net\/","https:\/\/www.facebook.com\/francis.pisani","https:\/\/www.linkedin.com\/in\/francispisani","https:\/\/x.com\/francispisani","https:\/\/fr.wikipedia.org\/wiki\/Francis_Pisani"],"url":"https:\/\/www.francispisani.net\/en\/author\/francis-pisani\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":2992,"url":"https:\/\/www.francispisani.net\/en\/networks_as_a_u\/","url_meta":{"origin":3362,"position":0},"title":"Networks as a unifying pattern of life &#8211; An interview with Fritjof Capra &#8211; Francis Pisani","author":"Francis Pisani","date":"20 November 2006","format":false,"excerpt":"We all need to better understand networks. Their importanceis growing as a form of organization whose efficiency has been enhanced byinformation technology. The body of knowledge that deals with them hasmushroomed in the last ten years or so. The internet \u2013 network of networks \u2013 isnow a significant part of\u2026","rel":"","context":"In &quot;english&quot;","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2971,"url":"https:\/\/www.francispisani.net\/en\/netexplos-global-innovation-trends\/","url_meta":{"origin":3362,"position":1},"title":"Netexplo\u2019s Global Innovation Trends &#8211; Francis Pisani","author":"Francis Pisani","date":"30 March 2012","format":false,"excerpt":"A good lesson for someone traveling the world in search of innovation is that you can also learn about it by staying in one place for a few days. This happened to me at the Netexplo Forum, held March 15-16 at UNESCO\u2019S Paris headquarters.According to Thierry Happe, who co-founded the\u2026","rel":"","context":"In &quot;english&quot;","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3784,"url":"https:\/\/www.francispisani.net\/en\/fear-at-facebook\/","url_meta":{"origin":3362,"position":2},"title":"Fear at facebook &#8211; Francis Pisani","author":"Francis Pisani","date":"8 March 2014","format":false,"excerpt":"The 19 billion dollars Facebook paid to buy Whatsapp are as much a sign of power as they are a sign of fear\u2026 for good reasons.What we know : young people are tired of open social networks and are more reluctant to appear on them. They are adopting apps designed\u2026","rel":"","context":"In &quot;english&quot;","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2964,"url":"https:\/\/www.francispisani.net\/en\/markets-diasporas-and-social-networks-in-lebanon\/","url_meta":{"origin":3362,"position":3},"title":"Markets, diasporas and social networks in Lebanon &#8211; Francis Pisani","author":"Francis Pisani","date":"24 March 2012","format":false,"excerpt":"Despite their mere 110,000 km2 and 10 million inhabitants, Cubans used to joke 30 years ago that they had the largest country in the world: our population is in Miami, our army is in Angola, and our capital is in Moscow, they\u2019d say. In some ways, Lebanon\u2019s situation (10,000 km2,\u2026","rel":"","context":"In &quot;english&quot;","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"header diff logo optimized 520x109 Markets, diasporas and social networks in Lebanon  ","src":"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2012\/03\/24\/ob_ef14de_header-diff-logo-optimized-520x109.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2682,"url":"https:\/\/www.francispisani.net\/en\/mexico-social-networks-against-narcos-1\/","url_meta":{"origin":3362,"position":4},"title":"Mexico: Social networks against narcos &#8211; Francis Pisani","author":"Francis Pisani","date":"7 October 2011","format":false,"excerpt":"Mexican web users are perhaps in the process of creating, however gropingly, something new: using social networks to make up for the absence of civil society acting against the government and against narcos. Paradoxically, it is those in power who, with their preoccupation with social networks, show the phenomenon\u2019s power.First,\u2026","rel":"","context":"In &quot;english&quot;","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"mexico fallido Mexico: Social networks against narcos","src":"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2011\/10\/07\/ob_dba4f2_mexico-fallido.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2011\/10\/07\/ob_dba4f2_mexico-fallido.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/img.over-blog-kiwi.com\/0\/73\/87\/12\/2011\/10\/07\/ob_dba4f2_mexico-fallido.jpg?resize=525%2C300 1.5x"},"classes":[]},{"id":3199,"url":"https:\/\/www.francispisani.net\/en\/social-media-still-makes-me-uneasy-but-at-the-same-time\/","url_meta":{"origin":3362,"position":5},"title":"Social media still makes me uneasy, but at the same time\u2026 &#8211; Francis Pisani","author":"Francis Pisani","date":"6 July 2012","format":false,"excerpt":"I dined recently at a fabulous Tel Aviv restaurant with\u00a0 Ayelet Noff and Motti Peer, partners and heads of\u00a0\u00a0Blonde 2.0, a site helping companies use social media better. The two are young and handsome, and their clients are some of Israel\u2019s most dynamic and the world\u2019s largest. People who succeed\u2026","rel":"","context":"In &quot;english&quot;","block_context":{"text":"english","link":"https:\/\/www.francispisani.net\/en\/english\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/posts\/3362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/comments?post=3362"}],"version-history":[{"count":0,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/posts\/3362\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/media?parent=3362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/categories?post=3362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.francispisani.net\/en\/wp-json\/wp\/v2\/tags?post=3362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}