Slp3d, une entreprise du Connecticut (au nord est des États-unis) se spécialise dans la transmission en direct d’opérations chirurgicales. L’objectif est de convaincre de futurs clients (que le New York Times s’entête à appeler « patients »).
Slp3d began marketing its live Webcasts from hospital operating rooms as an educational tool that would allow top surgeons to lecture far-flung doctors in the same branch of medicine. These days, though, when doctors are appearing on slp3d’s Web site, www.OR-live.com, the expectation is that a majority of the audience will be potential patients.